Life By Design | The Podcast For Chiropractors

It's a common trend among health care providers to allow December to become the weakest month of the year. Less profitable and more stressful...essentially mailing it in and already looking ahead to "better days" come January. It doesn't have to be that way. Not only does December not have to become your weakest month, there's a chance you could turn it into your best month of the entire year! At The Life By Design Centre, HQ for Life By Design Inc., that's exactly what we've done in the past and expect to do again this year.... ...even during tough times...like a global pandemic! On today's episode of Life By Design For Chiropractors, I take you on a walk through The Life By Design Centre and explain how we're making December our best month. What I Covered Getting your head on straight is always step one, it's no different in this case. Are you giving up already or committed to making December great? The buyer's psychology is ripe for sales in December. Your patients are going to buy from someone, why shoul

When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly. Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other. On today's episode of Life By Design For Chiropractors we ask the question...find out where the answers lead us! What We Covered What are the primary differences between a job and a business? Clients always assume my life is perfect! Which do I have... a job or a business? The two "MUST HAVE" skills to grow an ultra successful business (that chiropractors also happen to be resistant to). Why under-spending on your digital ads strategy is a HUGE mistake and could be holding back a tidal wave of growth. Do you know your numbers? How much is the true cost of acquiring a client and what would you spend to find them? How to "force" yourself into driving your marketing message to more p

Every chiropractor wishes for a constant stream of new people knocking at their door. I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with. No doubt, new patients are the lifeblood of your practice but they don't just "show up".  That's the problem! Docs want something magical to happen and then get frustrated and disillusioned when it doesn't. As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.  That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession. On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet." What We Covered What is a lead magnet? Why should you consider using a lead magnet? How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire. The big mistake NOT to make when building

One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send." It's common to be worried about spamming your people, your leads and your community... it's because you care, right? Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someone opt out of your list never to be heard of again. On today's episode of Life By Design For Chiropractors we're sharing our experiences with email marketing, both good and bad.  The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people! What We Cover The stories about when we were YELLED at via email, what it means and what we did about it. How often we email our lists and why. The lessons we've learned from sending thousands of emails over the past 2 years and what we would do differently if we were just starting. Why email marketing will continue to outperform all other types of marketing

We've been staunch proponents of building and cultivating a lexicon for years. All great brands have their own language... The tall, grande and venti from Starbucks being an obvious example. There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage. Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love for them to take. Actions in our case, that will without question, lead to a happier and healthier life. Over the past 4 months in practice I've noticed an increasingly obvious awareness and response to a certain word I've used for years.  Only now, with it's emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before. On today's episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon

Will you survive or thrive in a crisis? This is an important question for any person, let alone a business person to ask themselves. A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here". Regardless of the situation, certain principles are at play and will help to dictate your success. Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan. With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times. What We Covered Are you in or are you out? Straddling the fence will be among the worst things you could be doing. What are the opportunities you can take advantage of during a crisis? What level of concern would be helpful vs. how much will be paralyzing? In times of trouble, what is the decision making process that leads to a successful outcome? The game plan for another "shutdown" and how we will leverage the opportunity.  

There's three categories of people and you can be grouped by "what people WOULD say about you if asked". That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring. Story One "Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in fact, he thinks he's the best at everything and he doesn't need to do the work." Story Two "Bill, I like him. Good guy. Works hard. Does his job." Story Three "Bill? Geez, the guy's a machine. It's actually unbelievable what he gets done... I'm not even sure he's human. He's the first one here, the last to leave, never complains and his results are off the chart. That's my goal... to be like Bill. If I was, I know I'd be successful!" Which story would you like told about you? On today's episode I talk further about what it takes to be great! What I Cover Reality exists, so make that your starting point. What markers should you be looking into as metrics for success

"I've been doing everything possible with social media marketing for years and it's not working for me." "It's different in my market than it is yours." "Not a single new person has come from my social media marketing!" Are these statements you find yourself repeating? If so, you're not alone. Good marketing is similar to the advice you should be giving your patients... Success = (Consistent Action + Time) to the power of Correct Principles. This Life By Design Success Formula can be said another way; do the right stuff for a consistent and extended period of time. I find it interesting that we expect our patients to "get it" and fully understand what's required to attain a result but when it comes to applying those same concepts to our businesses, it's a total blank out. On today's episode of Life By Design For Chiropractors we tell you what to look for in your own social media marketing metrics and exactly how to start turning them around. What We Cover How do you know when your social media marketing isn'

What happens when a "troll" leaves negative remarks about your business or practice online? You celebrate. WTH? The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand. All great brands have haters...people who are so opposed to what you're standing for, they just can't resist making their voice heard. Assuming you're not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind. Don't confuse everyone loving your brand for not knowing or even caring about you.  On today's episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice. What we covered What exactly is a troll? Why are trolls a good thing? How being a vanilla brand is killing you in the marketplace. 3 ways to use comments from your trolls in your marketing.  Why you need to reply to comments and n

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today's episode. How do you handle an unhappy client? The answer is..."It depends!" As per the usual response, it depends on the context. How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours. What We Cover Do you have a customer service culture? Is it conscious and planned? Do you have customer service rules & guidelines? Kreso's story of a prospect that messaged 5 minutes after leaving Day One. He was unhappy, unsatisfied and wanted a refund.  Find out how Kreso handled this case and why it ended in a positive way (which was NOT starting care). Is there an acceptable refund limit? When would we give it all back? When do we draw a line

Could you imagine making chiropractic mandatory!?!? Like car insurance, every single person with a spine would be mandated to receive chiropractic care. It's a chiropractor's dream...or is it? What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly? On today's episode of Life By Design For Chiropractors we run this thought experiment and find out how this "utopia" might play out. What We Covered Why you can't have your cake and eat it too. Being pro-freedom with your health choices must translate into the same position in all other areas.  If not, you'll be left with a contradiction that could destroy or at least damage your life. We resurrect an old Saturday Night Live skit that looks to become a regular on the Life By Design For Chiropractors podcast. Why it's a really good thing that Jeff Bezos made 13 Billion in 24 hours and why you should care. Why making chiropractic mandatory wouldn't bring you riches and happiness, instead it

RIP Subluxation Based Chiropractic. Your time has come. No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes.  Subluxation Based Chiropractor, you're doomed! Could this be true? Is it time? Contrary to the belief of some, I believe the market is ripe for leadership and results...that makes a rational approach to Subluxation Based Care properly positioned for the success of the patient and chiropractor alike. On today's episode of Life By Design For Chiropractors we discuss a comment left on one of our Facebook posts. What We Covered Why the market is ready for your care, IF you position it effectively. The fallacy that exists with many chiropractors and how it crushes their success. How to start staking claim to the real estate in your prospects mind and make it your own. Why Subluxation Focused Care is a sound, logical and rational way to prac

You're just about to walk into the room to review results with a new patient and there it is... that pit in your stomach. Does this ever happen to you? Do you feel ill after giving your recommendations? Do you almost wish that new person would cancel just so you don't need to have that scripted conversation? There's a reason you feel like s#!t... actually, there's at least 3 really good reasons you feel this way and that's exactly what we cover on today's episode of Life By Design For Chiropractors. What we cover How not knowing, what you don't know can be a major trap. Even though the words coming out of your mouth might sound good, there's something deeper making your feel terrible. The single biggest factor in practice success. We bring it up over and over in different contexts... here it is again and what to do about it. Every gurus preaches this from the stage (and avoid doing it in their own practices) and we start feeling terrible when we don't see it happening in ours.

One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™. While it's much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed.  On today's episode of Life By Design For Chiropractors, we share a simple exercise, called the 100 Point Compass to spark the early stages of your project. What We Cover Why do we have a practice in the first place? How many hours do you have available every week and what's the best way to allocate them? Your "instinctual" response might tell you more than you already know about your "dream life".  What are your primary values? How do you apply them to practice and your life? How do you eventually live like no one else? You start today by living like no one else.  I'll explain.

After nearly 20 years in practice, it's much easier to look back and see all those moments you wish you could change... But what is that ONE thing you wish you could have told yourself then and it would have been carried out consistently only to yield incredible cumulative effects?  Would it be.... Work harder? Find a mentor? Start as an associate? Learn to sell? Study marketing? On today's episode of Life By Design For Chiropractors we ask ourselves that exact question and unwrap our answers. What we covered: What was Kreso's answer? How is it still affecting him today (good and bad)? The tale of two roads... what could have happened if we'd only told ourselves earlier? My answer might surprise you! Just about every significant improvement in practice and life came about when I actually did this. How, no matter what stage of practice you are in, you can heed this advice and apply it to your situation for immediate success.  

It's a recurring theme at Life By Design For Chiropractors... "If I can find you $2 for every $1 invested, you should be searching for more dollars." Marketing principles are tried and true.  They may evolve or find new applications but they rarely change. What does change is the medium.  Whether it's Instagram, Facebook, Direct Mail, Public Speaking, Spinal Screenings or whatever is next... Having a marketing strategy is your winning ticket. On today's episode, we go live on a Consulting Call with Dr. Trent Hippard, one of our ELITE Docs, to help map out a marketing funnel that is currently thriving inside our own offices. What We Cover An audit of Trent's current marketing system in order to find the gaps that need to be immediately filled. Important metrics you'll need to know for objectively controlling your ad expenditures. How to create a consultation ad that converts without giving away the farm (or even a chicken). Email marketing basics. What to say, how often and the call to action for each segment

"Start comparing yourself to others" Just wait... did I mean STOP comparing yourself to others? Nope. Start. Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health. Your entire world is based on discerning one thing from another.  Comparing a chair against a table is in part how you understand the difference between the two. One piece of building a great brand is becoming an objective observer.  Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand. On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate). What We Cover What you can learn from Donald Trump. Love him or hate him... doesn't matter.  In fact, that's the point. How to become an object

Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act? "Why are they doing XYZ instead of ABC?" Even before the current crisis, were you saying "Why don't they get it?" You see, we want people to do what we would do by telling them what to do. That simply doesn't work on any kind of scale. You may find a handful of patients that don't like to think for themselves and they'll be motivated by your authority... that is until another authority takes your place and knocks the lowly chiropractor from the pedestal. If you want people to act the same or even in similar ways as you,  (and you do, otherwise why get involved in the first place), you must teach them to think. The starting point is you and your viewpoint on life. Once you've clarified that, you can more easily teach it to others in ways that'll be consumable and actionable. On today's episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropr

If you were guaranteed $2 for every $1 you spent, wouldn't you be looking for more cash to invest? Every doc wishes a promise of return on their marketing investment but their hesitation from the lack of guarantee is massively restricting their growth. When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one's skills, knowledge and experience. Once you understand this reality, it's much easier work within the rules and yield results. On today's episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling online. What We Covered What return would I want on a $1 investment to make it a success? The mindset reboot needed to become a pro at generated traffic online. The real value in client acquisition. Understanding the numbers of the long game in order to dial in your front end investment. The truth... most docs are missing the growth mindset for uber success.  How to start creating yours. Click HERE

The solution to feeling anxious and scared is clarity. During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it. The Practice Survival Checklist was built by asking the question... "What are the primary requirements necessary to slow the bleeding, stabilize and confidently move forward in our business?" We came up with 6 boxes that need to be ticked if you want to start feeling better and I dare say it, good, about the current status of your practice. What We Covered The OS that needs immediate installation before any other step can be taken with confidence. Why you should be analyzing your vault in order to put your mind at peace and avoid being sent down a spiral into a dark pit. Having an actionable blueprint in place will be an amplifier when the time is right. Starting this too late will cost you dearly. The asset that needs to be cultivated until it's time to explode.  Without it you risk the opposite!