Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that uses a proprietary system called the Customer Acquisition Amplification™. The system unlocks the online potential of a purpose-driven business to help them scale and grow.  Tier 11 has been operating 100% virtual with people in over 25 countries for a long time. They manage a portfolio of social media advertising accounts in over 57 industries with an annual spend excess of $100 million.  Ralph is also the Host of the Perpetual Traffic podcast, which has been downloaded over eight million times and helps people grow their business through online traffic and conversion strategies.  In this episode… The #1 mistake many businesses make with their display ads may come as a surprise. Sadly, it’s an unpleasant surprise where customers click through an ad and are redirected to an unrelated landing page or product site. As simple as it may seem, it’s a very common mistake.  If you’re looking to increase your ad spend and ROI, you have to n

Carline Anglade-Cole is a million-dollar copywriter, and she's a master at creating controls. After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions. Carline raked in over six figures in royalties in her first year as a freelancer and never looked back. Today, Carline makes millions in royalties, creating massive multi-year controls for Healthy Directions, Cawood and Associates, Boardroom, and all the other top health publishers in the country. She's the Author of My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, and Your Copy Sucks - You Don't!: 60 Kick-Butt Lessons on Copywriting... Business... and Life! In this episode… When it comes to marketing messages, Carline Anglade-Cole and every other great direct response copywriter already know what’s on your mind. That's how they write copy that hits home and convinces you to

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they've worked with companies such as Guthy-Renker, Men's Health, and many more.  Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved.  In this episode… Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you're doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side.  There are more ways your store is acting as a leaky bucket. So how do you optimize your e-com

Justin Croxton is the CEO and Managing Partner of Propellant Media, a modern digital agency centered on geofencing marketing, Over-the-Top (OTT) advertising, digital advertising, search engine marketing, and lead generation. They have offices in Atlanta and Charlotte, and their clients are primarily small, medium-sized businesses in both B2B and B2C categories. Justin is also an Advisor for AdvisoryCloud. For five years, he founded and ran Que Commerce, a search marketing agency.  In this episode… If you’re a B2B business owner, you know how hard it is to get your marketing message in front of decision-makers, especially through paid advertising. It’s even more difficult when you have to target decision-makers in companies within your business area or a particular location. Perhaps you’ve been spraying your advertising budget, hoping something sticks.  What if there was a way to target, with precision, C-suite people with your ads right where they are? That’s what geofencing can do for you. You can create a v

Alex Glenn is the Founder of PartnerPrograms.io, a Marketplace as a Service for vetted partner programs and top digital agencies. He is also the Founder and CEO of Partnerhub, a unique new marketplace and partner management solution built for digital agencies to find, vet, manage, and enable their partners. Before starting these businesses, Alex was a digital marketing agency operator and an advisor for various companies including Founder Institute and Rainmakers. He is also the Host of Make Them Famous, the partner enablement podcast. In this episode… Are you an agency owner or SaaS company looking to grow through strategic partnerships but not sure how to set it up? Hiring a partner manager right out of the gate will be the first wrong move to make, and the second bad move will be joining random communities and consuming content without getting real value.  So what should you be doing to maximize partnerships for long-term collaborations? Look inwards at your client data. Find out who your clients are worki

Peter Cunningham is the Founder and CEO of Evolve Healthcare Marketing, a Chicago-based, data-driven healthcare marketing agency specializing in helping medical practices and healthcare enterprises grow profitably in highly competitive markets throughout the US.  Before founding Evolve Healthcare Marketing, Peter founded and exited a public relations firm, built a real estate investment firm specializing in affordable housing in Chicago, and worked in private equity.  He's also the Publisher of the American Healthcare Journal, an authoritative, digital-first, and editorially-independent publication for the latest insights, news, and analysis in healthcare. In this episode… If you're looking to expand your medical practice, you need to consider some core challenges. The first is the location and size of your competition. Is the competition a dominant health system where referrals are kept within the organization? When you figure that out, the next step is how positioned are you to attract patients online? Do y

Jason Smith is the Owner and CEO of Spotlight Social Advertising, a company that specializes in helping businesses grow and scale with Facebook and Instagram ads. He is also the Host of The Truth About Social Ads, where he interviews guests from all corners of the digital marketing landscape.  Before founding his company in 2016, Jason spent 14 years in uniform with the LAPD and later started a side gig helping people with their online traffic, advertising, and Facebook ads, which became his core business. He then left the police department permanently to focus on Spotlight Social Advertising. In this episode… Whiskers away from getting killed, benched for doing his job, fighting gang violence, and at the verge of losing all he has worked hard for in the last 14 years, Jason Smith discovered the power of Facebook ads. He went from earning $4,000 a month and getting shot at while working for the LAPD to $10,000 a month running social media ads for clients. Multiple clients later, Jason now earns way more than

David Oates is the Principal at PR Security Service and has more than 25 years of strategic public relations and crisis communications experience. David started his career as a US Navy Public Affairs Officer before moving into leadership roles at ContentOne, Financial Profiles, Inc., and Stalwart Communications. He has expertise in addressing various crises spanning from the military government, corporate, charity, and startup environments.  Bill Byrne is the Co-founder and Director of Remedy Public Relations, where he oversees and helps execute public relations, social media, and marketing programs for clients. He has been in the public relations field for 25 years and has worked on campaigns for Intel, Burton Snowboards, Sony, Procter & Gamble, and emerging brands in tech, healthcare, finance, and even craft beer. In this episode… You're often in the public eye as a business owner, which comes with many responsibilities. In this day and age, when one misstep can bring down your business, how do you prom

Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, where they help brands with the strategy and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers and market and expand their brand through powerful stories captured on video. He also runs and hosts his podcast, the Garlic Marketing Show, and has featured amazing guests such as Gary Vaynerchuk, Neil Patel, Ryan Deiss, and many more. In this episode… If you were to rank your ability to set and achieve your goals on a scale of one to 10, what number would you score yourself? If you didn’t score as high as you would like, what do you think are the roadblocks stopping you?  As simple as goal setting may seem, we are often disappointed because we forget that it’s not all about the goals we set — it’s about our plan to achieve them. Sometimes we even make the mistake of taking other people’s goals and making them ours, and then we get frustrated when

Aaron Walker is the Founder of View from the Top, where he offers professional life and business coaching services. He also moderates and facilitates twenty weekly mastermind groups, including Iron Sharpens Iron. Aaron coaches both existing entrepreneurs and those aspiring to become successful entrepreneurs to grow their success and significance. Aaron has been an entrepreneur for the past 42 years. He built eight successful businesses, including Broadway Pawn Shop, which he started when he was 18 years old and later sold to a Fortune 500 company for seven figures. He also created and ran American Diamond Exchange, a multimillion-dollar construction company, among many others. In this episode… What are you grateful for? We’ve all been asked that question at some point, and we often come up with a list of things we are thankful for, which is excellent. But what if we could do more than just say it? What if we could show someone else how grateful we are through random acts of kindness?  Anyone can take part in

Verne Harnish is the Founder of the world-renowned Entrepreneurs' Organization (EO), an establishment with over 16,000 members worldwide. Verne has been chairing EO's premiere CEO program held at MIT for 15 years and counting. He's also the Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners in six continents. Verne has spent the past four decades helping companies scale.  He is the author of multiple books, including the best-seller, Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, Scaling Up, and his latest book, Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense Into a Strategic Advantage. In this episode… With brands taking new routes in their compensation plans and workers wanting to get the most value for their work, your compensation scheme can become a strategic advantage when done right. Unfortunately, many business leaders wrongly set up their compensation plans, so their most considerable ex

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Sm

Ronald (Ron) Diamond is the Founder and CEO of Diamond Wealth, a boutique financial services firm catering to 100 single-family offices' unique needs ranging in size from $250 million to $30 billion.  At Diamond Wealth, Ron helps single-family offices navigate the entire spectrum of investments, including advice on investments in private equity, real estate, and venture capital. They have investment banking, private investment, environmental and social governance, and philanthropy divisions.  Ron is also the Chair of TIGER 21 in Chicago. TIGER 21 is the premier peer-to-peer learning network for high-net-worth individuals. In this episode… As the world changes around you and people search for opportunity, it’s vital to focus on one question: what is your north star? While you think about it, remember you’re a business owner creating wealth — what comes after that big exit?  This episode is packed with insight about being the go-giver, providing value, and getting it back as wealth. But wealth and succession pl

Ed O’Keefe is the Co-founder of Consulting For Equity, where he teaches Roland Frasier’s CFE™ method that generated 20,000 new customers through a 5 Day Challenge. Ed is also the Author of the book Time Collapsing! The New Art of Speed, Money, Power, and Meaning. He has used his time collapsing methods to leap to the top of industries. He has started multiple companies from scratch and built them up to seven and even eight figures. In the dentistry field, Ed sold over $50,000,000 in marketing systems and seminars. He started Marine Essentials and has sold over $60,000,000 in health supplements. On top of having seven kids and running his businesses, Ed is a graduate of Kokoro 40, the 51-hour mini hell week challenge created by Commander Mark Divine. In this episode… How do you push yourself to do what scares you? Many people stop themselves from doing physical challenges by thinking that others who have achieved these feats do not feel the same pain.  The episode is about pushing yourself mentally and physica

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the Host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… Social media can expand your brand's impact and help you become a likable brand, but there's one big problem: many brands do not know how to connect with people on social media, so they leave money on the table. However, you can change that quickly by utilizing social channels that are relevant to your brand.  How do you know which social channels are great for your brand? Which platforms are often overlooked but are a great place to connect with your potential customer

Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is the Founder of the iconic Barefoot Wine brand, which eventually was acquired by E & J Gallo.  After selling the company, Michael and his partner Bonnie Harvey co-authored The New York Times best-selling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. His latest venture is Business Audio Theater, which performs founder stories in audiobook format to improve employee acquisition, engagement, and tenure. In this episode… Inspirational stories, the sheer hustle behind building a household brand, and the heart that keeps going no matter what: today’s guest, Michael Houlihan, shares it all. He takes us back to when Barefoot Wines was an accidental idea, the arduous task of winning shelf space in retail stores, and why worthy cause marketing was not a cool thing to do back in the day — but it paid off.  And just when you think you’ve learned t

Joe Valley is a serial entrepreneur, M&A Advisor, podcaster, and Partner at Quiet Light, one of the top online business brokerage-advisory firms in the world. He is the author of The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success and host of the Quiet Light Podcast. As a Certified Mergers & Acquisitions Professional and a frequent guest expert in mastermind groups, AMAs, podcasts, and speaker events for entrepreneurs worldwide, Joe has mentored thousands of entrepreneurs who want to manage their own exit. In this episode… Do you have the stamina to pursue a dream, fail big, and still keep going? Joe Valley’s honesty and integrity are evident as he shares raw stories of failure, greed, lessons learned, and building his company to help other entrepreneurs succeed. There is an overwhelming success that can be achieved if you are persistent, open to learning, building relationships, growing, and simply being a good person. In this epi

Peggy O'Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O'Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families. Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities. In this episode… With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people.  Consider it word-of-mouth at scale without the hassle of building a community from s

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.  In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you’re not doing videos yet, you’re missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It’s that effective, but many p

Vicki Higgins is a sponsorship and brand partnership expert. She is the Founder and CEO of the CXP Agency and host of the Sponsorship Mastery podcast. She negotiated the 2019 naming rights for Toyota Arena and landed over $20 million in sponsorship deals since 2018 with brands like Toyota, Coca-Cola, American Express, Lucas Oil, and more.  Before starting CXP Agency, Vicki worked with a major NBA sports franchise and an international airline. She was an executive with a few of the most prestigious tourist destinations in the US. In this episode… As the world continues to recover from the COVID-19 pandemic, venues and event owners seek strategic partnerships through sponsors. However, finding a brand that is the right fit is a struggle. Even worse, brands are pickier about the venues or events they sponsor.  The problem is venue and event managers do not know how to make the business case for sponsorship. On the other hand, brands are finding it challenging to justify sponsorship spending despite its vast bene