Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Chris Peer is the Founder and Owner of SyncShow, a digital marketing firm specializing in sales and marketing success for manufacturers, professional services, and the transportation & logistics industries. He's an online marketing expert with a passion for integrating marketing and sales strategies. Chris helps companies rethink their approach to sales and marketing, fostering rapid growth and brand loyalty for the customers he serves.  Chris has more than 20 years of experience in B2B online marketing strategies, sales processes, and customer communications. He also holds an Inbound Marketing Certification and is HubSpot Sales Software Certified. Before SyncShow, he worked for independent design studios and corporations, including Ernst & Young and American Greetings. In this episode… If you run an agency and spend half the time trying to show companies why they should devote XYZ dollars to marketing, Chris Peer of SyncShow thinks you’re in the wrong business. Why? Because you should be selling peop

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneur

Matt Sunshine is Managing Partner at The Center for Sales Strategy, a sales performance consulting company that helps organizations attract, retain, and develop the highest performing salespeople. He is also the Founder and Managing Partner of LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs.  Matt geeks out on growing sales organizations, finding and developing sales superstars, sales processes, lead generation, inbound marketing, and digital marketing. He is a regular contributor to leading business blogs and magazines such as Inc., Sales & Marketing Management, Sales Hacker, and Entrepreneur. He is the author of LeadG2: Getting Prospects to Raise Their Hands. Forbes magazine lists Matt as one of the “20 Speakers You Shouldn't Miss The Opportunity To See.” In this episode… Lead generation and sales are by far the most challenging part of growing a business. To make matters worse, finding sales talent is a high hurdle to scale for most business

Scott Couvillon is the CEO and Executive Strategy Director of Trumpet in New Orleans. Trumpet is an advertising agency that builds Believable Brands®. They help companies align culture, customer experience, and anything that communicates with a unifying belief that permits organizations to live their purpose. Scott is responsible for brand transformation, strategy development, and analytics at Trumpet. He has worked with leadership, marketing, and communications teams on global brands, local nonprofits, and everything in between. In this episode… Today's consumers want to trust that the companies they're doing business with share their values — they want alignment on a more emotional level. That's where being a purposeful company comes into play. Think Apple, Amazon, and these companies that are 'killing it' with their intentions. That's because being purposeful doesn't always mean altruistic.  So how does your company become purposeful? How do you embed your organization's purpose into your culture across al

David Littlefield is the Founder and Chairman of Littlefield Agency, which he started in 1980. For over 41 years, the agency has served B2B and restaurant businesses. They even have an official holiday in June every year declared by the Mayor of Tulsa. Littlefield Agency clientele includes companies like the Tulsa Airport, Francis Energy, Tulsa Health Department, Rib Crib, and more. David started the agency with hopes that it would continually evolve, launching the addition of planning and insights, the transition from traditional to digital, and many more initiatives.  Sam Littlefield is the President and CEO of Littlefield Agency. After receiving his undergraduate degree from the University of San Diego, Sam was hired as an Account Manager for Mirum, one of the world’s largest digital advertising agencies. Since transitioning to Littlefield Agency in 2016, Sam has provided invaluable insight to the company by using his passion for the digital world to drive business. In this episode… It’s always a great loo

Cheryl Contee is the Chair and Founder of a digital marketing agency, Do Big Things. Before founding Do Big Things, she co-founded Fission Strategy and Attentive.ly. Attentive.ly is a tech startup specializing in influencer marketing technology and was acquired in 2018, making it the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. In 2019, Cheryl released her book, Mechanical Bull, which details her history as a non-traditional startup founder. Cheryl is also part of the leadership at The Impact Seat, an organization focused on democratizing access to capital in America and around the world. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University. In this episode… In entrepreneurship and raising capital, you would think all that matters is investing in businesses with the highest likelihood of going public or businesses with a promising exit. But that’s not the case. Racism is still a signific

Bennie Fowler is a current NFL veteran of eight years, Super Bowl champion, executive coach, and best-selling author of Silver Spoon: The Imperfect Guide to Success. Bennie began his career as an undrafted free agent signed by the Denver Broncos after graduating from Michigan State University. He then won the Super Bowl 50 with the Denver Broncos. People may most notably remember him for hauling in the final pass of Hall of Famer Peyton Manning from that game. At Michigan State, he was a member of the 2014 100th Rose Bowl Championship Team, ending a twenty-six-year Big Ten and Rose Bowl appearance drought for the Spartans. As such, Bennie has the award of having played in — and won — both the 100th Rose Bowl and 50th Super Bowl. He has played with Eli Manning, Peyton Manning, Drew Brees, and Tom Brady. Bennie currently plays for the San Francisco 49'ers. In this episode… What does it take to lead a company or team where everyone puts in the extra work without being asked? According to executive coach and Supe

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneur

David Meltzer is the Co-founder of Sports 1 Marketing with Hall of Fame Quarterback Warren Moon. David formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. In his early 20s, David quickly rose in the business world, becoming a millionaire. In his 30s as a multimillionaire, a chain of events caused a rapid downward spiral that ended in bankruptcy. He has since emerged to even more rewarding heights.  He is now an international best-selling author and the executive producer of Elevator Pitch and Bloomberg TV and Amazon Prime television series 2 Minute Drill. Some of David’s books include Game Time Decision Making, Connected to Goodness, and Compassionate Capitalism. David is also the host of The Playbook podcast, where he has had guests from Dan Akroyd to Ray Lewis and many more. In this episode… When things go uncontrollably wrong for you, do you consider it a mountain you need to get over, go under, go through, or arou

JeVon "JT" McCormick was born the mixed-race son of a drug-dealing pimp father and an orphaned, single mother on welfare. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile justice system. He barely graduated high school and has no college degree. He started scrubbing toilets, hustled, and worked his way into the banking and mortgage industry. He did really well… until the mortgage industry fell apart, and he lost his job — and all of his money. He had to borrow from his friends to make rent. JeVon springboarded to even bigger heights. He made millions in the stock market and eventually became President of two multimillion-dollar companies.  Now, JeVon is the President and CEO of Scribe Media. This publishing company helps people write, publish, and market their books. They have worked with over 1,900 authors, including David Goggins, who has sold over two million copies of his book, Can't Hurt Me. JeVon is the author of the book I Got The

Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, Yadin spent 15 years building and running consumer health businesses, including Mango Health, which sold to TrialCard in 2019. He also ran the consumer business at Everyday Health, which sold to Ziff Davis in 2016 for $467 million and Better2Know. Yadin had started his career in finance as both an M&A advisor and later as an investor. In this episode… As a vision-driven entrepreneur, you build businesses to last. But when you have to sell it or acquire another company along the way, you want to make sure it aligns with your vision. Unfortunately, we tend to make many mistakes when trying to buy or sell a company. According to Yadin Shemmer, Founder and CEO of Intrinsic, one of such mistakes is making your choice to sell or buy a company primarily about financials.  You may think, "this company is profitable. I'm just going to buy revenue and profits, put i

Craig Hagopian is the Founder and CEO of Chalk Digital. He has more than 30 years of technology sales and consumer service marketing experience. Craig started Chalk Digital in 2013 to democratize mobile advertising by pioneering self-serve instant mobile advertising solutions.  The Chalk platform powers advertising solutions that can launch a campaign anywhere globally in less than 5 minutes (from start to finish) for national brands and local businesses by automating local display, video, and connected TV advertising. In this episode… The argument against going digital for some brick and mortar businesses has been the pain of targeting their biggest buyers: local consumers. But the problem lies in the limited reach of their native advertising efforts, which are often uncoordinated even within their target market. What if you could build and launch a highly targeted and personalized ad in minutes without any human intervention or costly operational support? Craig Hagopian founded Chalk Digital to do just that

Karl Pontau is the Owner of Squash and Stretch Productions. They help established startups and small enterprise companies grow and succeed by creating high-quality, custom animated videos and motion graphics. So when companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them do so by telling unique stories through animated content.  According to CEOs and professional firm leaders, Bruce La Fetra goes by the nickname ‘The Client Whisperer’ because he takes the guesswork out of marketing services. He is the Managing Partner and Growth Strategist at Eastwood Strategy Advisors. By going to the source and asking the right questions, Bruce believes you need to “think like your best clients” to attract more of your best clients. Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency with local and national clients. Jason helps companies with their website so it adds revenue to their bottom line. His agency creates

Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more. Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World. In this episode… Your website is your first (maybe the only) chance to show people what you can do for them, why they should trust you, and convince them to take your desired action. Unfortunately, many websites do little to achieve this goal — and some websites even do the opposite. What if you could make some quick changes to your website and convince more visitors to take action and become warm leads?  That’s where conversion rate optimization comes in. It’s what makes some websit

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, an

Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation’s largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries. Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention. In this episode… Since the pandemic hit, one of the most important things you can do is take care of your existing clients. Unfortunately, many businesses make the mistake of going after new clients at the expense of existing ones. However, existing clients will

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you d

Randall Kaplan is the Founder and CEO of JUMP Investors, a venture capital firm. Since its formation in 1999, JUMP has invested in more than 60 early-to-late-stage technology companies, including Google, Seagate, Lyft, and Chime. They also invest in real estate and private equity. Randall is also a Co-founder of Akamai Technologies. Akamai Technologies is a content delivery and security software company. They serve nearly 30% of the world’s web traffic, are a member of the S&P 500, employ almost 8,000 people with 64 offices in 28 countries, and have $3.2 billion in 2020 revenues. Randall has several other ventures like Sandee, Thrive Properties, CollarCard, and hosts the podcast In Search of Excellence. He is also an accomplished drone photographer. His coffee table book, Bliss: Beaches, features his beach photos from around the world and will be released in June 2021. When he’s not working, Randall loves to wakeboard, toss the football, play the drums, fly his drones, and most importantly, spend time wit

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.  Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and

Wesley Mathews is the Chief Revenue Officer of High Level Marketing, which he co-founded in 2009. It has quickly become one of the fastest-growing web marketing firms in Michigan, with revenues over $6.5 million. High Level Marketing provides website development, SEO, PPC, email marketing, social media, and more. Wesley likes to describe himself as a “scrappy entrepreneur.” Still, he is a strong leader who cares about helping small businesses grow. He is also on the board for EO Detroit. When he’s not working, he takes part in golfing, fishing, and playing hockey with his four boys. In this episode… Growing a digital agency is a steep climb. For each step, you may struggle to grow your team and serve more clients while maintaining a high retention rate with existing clients. Unfortunately, not too many digital agencies can find the sweet spot between those areas. High Level Marketing is one of the few agencies that has cracked it and grown from 45 to 100 staff members with an 88% client retention rate.  How h