Marketing Mavericks (mp3)

On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption. Host: Tonya Hall Co-Host: Bob Knorpp Guests: Frank Eliason, Natali Morris, and Steve Faktor Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: naturebox.com/twit

On Marketing Mavericks we talk to Brian Reich, Glenn Engler, and David Griner about Edelman taking home a Lion at the Cannes Lions Festival for their work with Chipotle, Bono pushes brands for more social good, and what CMO's can take away from the event. Host: Tonya Hall Guests: Glenn Engler, David Griner, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we talk to Brian Reich, Gwen Sebastian, Arthur Chu, Jennifer L. Pozner, and Erin Saxton all about building a personal brand after reality TV, network advertisers capitalizing on characters and contestants, multi-screen viewing, "The Voice," "The Bachelorette," "Jeopardy," and more. Host: Tonya Hall Guests: Arthur Chu, Jennifer L. Pozner, Brian Reich, Erin Saxton, and Gwen Sebastian Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk all about the beautiful game with Brain Reich of little m media, Chris Baccus of GolinHarris, Austin Schindel of SportTechie, and Aisling McCarthy of We Are Social. How Adidas is concerned over FIFA corruption, multi-screen viewing, growth in advertising dollars, consumer behavior around live sporting events, and more. Host: Tonya Hall Guests: Chris Baccus, Geoffrey Colon, Aisling McCarthy, Brian Reich, and Austin Schindel Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with Overstock.com CEO Patrick Byrne, Chris Baccus of GolinHarris, and Jon Ferrara of Nimble about Bitcoin and the future of virtual currency, Customer Relationship Management, and leadership. Host: Tonya Hall Guests: Chris Baccus, Patrick Byrne, and Jon Ferrara Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with start-up founder Katrina Lake on the success of Stitch Fix and the evolution of retail and internet shopping, how social media and the customer relationship can be the only marketing needed, how packaging is key for first impressions, NASCAR and the second screen, Football's Seattle Seahawks Richard Sherman and Russell Wilson on personal branding, Hillary Clintons book and her social marketing strategy, and more. Host: Tonya Hall Guests: C.C. Chapman, Katrina Lake, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the leaked New York Times Innovation Report and what it means for New Media. Host: Tonya Hall Guests: Jeff Jarvis, Scott Monty, and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Sega's Sonic The Hedgehog and building a brand as an underdog. Host: Tonya Hall Guests: Olivier Blanchard, Al Nilsen, and Dana Todd Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy. Host: Tonya Hall Guests: Bob Knorpp, Rob Lynch, and Lynette Young Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the Grammys, the personal brand, and connecting artists and fans on social media. Host: Tonya Hall Guests: Evan Green and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube. Host: Tonya Hall Guests: Patrick Adams and Brendan Gahan Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. We invite you to read our show notes. Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we speak with VentureBeat about their new mobile study, what is Omni-Channel, and responsive design. Guests: Frank Eliason, Mike Ewing, John Koetsier, and Aaron Strout Host: Tonya Hall Guests: Frank Eliason, Mike Ewing, John Koetsier, and Aaron Strout Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. We invite you to read our show notes. Thanks to CacheFly for the bandwidth for this show.

We speak with Chris Brandt Chief Marketing Officer at Taco Bell about their secret sauce for digital, the future of Oculus marketing, and Twitter redesign. Host: Tonya Hall Guests: Chris Brandt, Tamsen Webster, and Esteban Contreras Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Records live at http://live.twit.tv/ every Tuesday at 8:30am PT/11:30am ET. Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.