Unthinkable With Jay Acunzo

Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.-- -- -- Book Jay to speak at your next event or company meeting: jayacunzo.comLearn more about making an irresistible show for your brand. Visit MarketingShowrunners.com and join free subscribers from Red Bull, Adobe, Salesforce, Mailchimp, Wistia, Roku, the BBC, and more. 

Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we approach content as brands.-- -- -- Book Jay for your next event or company meeting. Visit jayacunzo.comInterested in learning more about making a great show to support your brand? Visit MarketingShowrunners.com, the media company founded by Jay, to read and subscribe for free. You'll be in good company with marketing leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, LinkedIn, Mailchimp, and thousands of startups and SMBs.

When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that makes it successful. Today, a revisited story about how to build momentum.-- -- --For insights on how to make a great show for your brand, visit MarketingShowrunners.com and join marketing leaders from companies like Red Bull, Roku, Adode, Salesforce, Shopify, Wistia, Zendesk, the BBC, and more.Fpr information about Jay's speaking and his book, Break the Wheel, visit jayacunzo.com

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...) Follow @talligator_ and @jayacunzo For speaking inquiries for Jay Acunzo, visit jayacunzo.com Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify. Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.For speaking inquiries to have Jay at your next event or company meeting, visit jayacunzo.com or explore his book, Break the Wheel, at jayacunzo.com/book.You can join marketing leaders from brands like Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, Drift, HubSpot, Mailchimp, and more who subscribe to Marketing Showrunners, Jay's organization providing insights and ideas for marketers who make shows. Visit marketingshowrunners.com/blog to read and subscribe free.

Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode. Join marketing leaders at companies like Red Bull, Roku, Mailchimp, Adobe, Shopify, Salesforce, and the BBC who get my Marketing Showrunners newsletter: One email per month to help marketers make great original series, like podcasts, video shows, and documentaries, to build passionate audiences. Subscribe at marketingshowrunners.com/subscribe You can also book me to speak at your next event or company meeting: Visit jayacunzo.com/about-jay to learn more, or email speaking@unthinkablemedia.com

Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs. Subscribe to our monthly newsletter, all about brands making shows. Subscribers include leaders from Red Bull, Roku, Mailchimp, Salesforce, Shopify, Wistia, and more: marketingshowrunners.com/subscribe Book Jay to speak at your company or event: jayacunzo.com

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?) Learn more about Museum Hack at https://museumhack.com Follow producer Tallie Gabriel on Twitter @talligator_ or host Jay Acunzo @jayacunzo, or on Instagram @jacunzo Interested in the craft of making great original shows for your brand? Join marketers from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, and more who get our monthly newsletter. Subscribe free at marketingshowrunners.com/subscribe

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions. For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary? Jay's email: jay@unthinkablemedia.com Subscribe to Jay's monthly newsletter for marketers making shows. Join leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, the BBC, LinkedIn, and more: marketingshowrunners.com/subscribe Jay's keynote speaking site: jayacunzo.com Doug Kessler's blog post on tone of voice in B2B content: https://velocitypartners.com/blog/tone-of-voice-the-b2b-budget-multiplier/

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve with the ever-changing times? Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, Mailchimp, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe For speaking inquiries, visit Jay's website, jayacunzo.com

Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then? Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe For speaking inquiries for Jay, visit jayacunzo.com

"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding conflict, in order to create consistently great things as an individual and a team. (Featuring Max Yoder, author of Do Better Work, and cofounder/CEO of Lessonly.) Max's book: https://www.amazon.com/Do-Better-Work-camaraderie-progress/dp/1732843902/ref=sr_1_1?crid=21EMGCAYEQTIZ&keywords=do+better+work&qid=1558569526&s=books&sprefix=do+bettetr%2Cstripbooks%2C123&sr=1-1 Jay's book: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ -- Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Salesforce, Adobe, Shopify, and more: www.mark

Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurting Men's Feelings. We dive into how a standup comedy act takes shape, what gets changed over time, and what we can learn about creating consistently great work from standups. -- Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Wells Fargo, Accenture, Zapier, Pacific Content, Shopify, and more: www.marketingshowrunners.com You can also explore my keynote speaking for your next event or company meeting: http://jayacunzo.com

How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Over and over again. Today, the story of the Boston-based venture capitalist Sarah Downey of Accomplice. The self-proclaimed nerd loves sci-fi, fantasy, and most of geek culture. Yet despite her role in tech, being her true self at work wasn't always welcome. Recently, she decided to unite her love for startups and Star Trek: The Next Generation. It's a project that forces her to bring herself -- her FULL self -- to the work every single day. Even though something about her work repeats day after day after day after day... FURTHER EDUCATION & INSPIRATION: Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe. You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell Glass found more effective and far more delightful approach. FURTHER EDUCATION & INSPIRATION: Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe. You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place... Today, a story about family, business, legacy, and hand-crafted products, found in the most unlikely of industries: the fast-paced, high-budgeted world of consumer electronics. Interested in making a show yourself? Subscribe to my new newsletter specifically about the craft of creating original series. It's called "Hidden Genius," and it's available once per month: marketingshowrunners.com/subscribe You can also read the Marketing Showrunners blog, where I publish regular insights and stories for makers and marketers who share one believe: Marketing isn't about who arrives. It's about who stays. Visit marketingshowrunners.com/blog