Unthinkable With Jay Acunzo

In the third episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we shed light into the black box that is the professional keynote speaking industry. (Learn more about my keynote speaking at jayacunzo.com)

Alex Cook's grandfather brightened every room he entered. Now, thanks to Alex, his brother, an old dog, and some lobsters, Tirrell Cook might just inspire every family to brighten the lives of their eldest members. Subscribe to the Marketing Showrunners newsletter: http://unthinkablemedia.com/subscribe Explore Nanagram: http://nanagram.co Hire Jay to keynote your next event or speak to your team: http://jayacunzo.com

In the second episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we share never-before published thoughts and ideas learned by making this show for three years. Subscribe to the Unthinkable Media newsletter to get one exclusive big idea each month for making great shows, plus a roundup of insights, resources, and show deconstructions: unthinkablemedia.com/subscribe

Inside the internet's smallest creative project (which is having a massive impact on its audience) through the eyes of its creator. Together, we uncover the two component parts to creative work that we can use to constantly exceed expectations over time. Buy a copy of James Miller's book and share your receipt with Jay Acunzo for a copy of HIS book, Break the Wheel, signed, with stickers, for free.. Find James's book, A Small Fiction, here: https://www.amazon.com/Small-Fiction-James-Miller/dp/1783526874/ GET WEEKLY STORIES & INSIGHTS ON THE NEWSLETTER: http://bit.ly/DamnTheBestPractices. WORK WITH JAY ACUNZO Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Hosting/producing podcasts and video shows for brand clients: unthinkablemedia.com Buy a copy of Jay's book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

You can find Exceptions anywhere you listen to your podcasts, including on... Apple Podcasts: https://itunes.apple.com/us/podcast/exceptions/id1451633126 Spotify: https://open.spotify.com/show/4tXUONfdFE0h9HculjEq36?si=mM6vCZnYSmSfaXkR5KgAvg Overcast: https://overcast.fm/itunes1451633126/exceptions

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all

Anthony Thomas, the CEO of Sticker Mule, adores operations and manufacturing. Those are decidedly not-creative areas to adore. Or so I thought. JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton

Introducing a new miniseries running within Unthinkable: Creative Cafe, the kind of emotional, insider, and cathartic conversations creative people always have over drinks that microphones usually ruin when we try to record them. In this first episode of the series, we talk to one of the most creative honey badgers around, Dan Mills, creative director at Wistia. We cover things ranging from careers in music, how art and business collide (and why art is taking over), and why Wistia chose to reinvent itself as a company that makes far more than short, educational videos with the launch of One, Ten, One Hundred, a four-part docuseries. JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. Here's what to expect: IMMEDIATELY: A quick welcome note and video. WEEK ONE: A few of the most foundational ideas we need to go on this journey together. EVERY WEEK THEREAFTER: One new story and idea for questioning

A plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators. We're joined by Patreon's CEO, Jack Conte, as well as a collection of creative voices: Chase Jarvis (CEO of CreativeLive), Deb Aoki (Sr. Experience Designer, Adobe), Josh Bernoff (author, editor, and blogger at Without Bullshit), Juliana Casale (Head of Marketing, CrazyEgg), Angela Schneider (writer and photographer), Macaela Vandermost and Corey Fanjoy (both from Newfangled Studios). JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. Here's what to expect: IMMEDIATELY: A quick welcome note and video. WEEK ONE: A few of the most foundational ideas we need to go on this journey together. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing w

  Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode, hear why even the most enjoyable of videos KP has created -- and the best work from the best creators on the planet -- suffers from one issue that we must face as well. Watch Kid President's Pep Talk video here: https://www.youtube.com/watch?v=l-gQLqv9f4o   JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.  A quick welcome note and video. IMMEDIATELY: A quick welcome note and video. WEEK ONE: A few of the most foundational ideas we need to go on this journey together. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing work.   WORK WITH ME:  Keynote Speaking: jay@

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned: TRAVEL LOG: http://bit.ly/jay2019log My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to create consistently great work -- that consistency is key. But how does that work? What does it take? The Travel Log contains all questions, ideas, stories, mental frameworks, science, and other goodies I'm uncovering and creating. NEWSLETTER: http://bit.ly/DamnTheBestPractices Subscribe to get a new story to start each week feeling inspired. The newsletter is the main vehicle where I push this quest forward, sharing everything from th

In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide everything they do, and they articulate some very atypical but refreshing principles. Underpinning every principle and every action spawned from those principles is one core concept: Psychological Safety.  Hear why it's so dangerous to overlook this idea, and the very real ways it's changed Lessonly's team for the better. Plus, why is the company's VP of Marketing Kyle Lacy spraypainting 700 toy llamas gold in his garage?  MORE GOOD STUFF: My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices

In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each. Special thanks to Brian Peters and Kevan Lee for joining. MORE GOOD STUFF: My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices

In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world's most well-known VC firms in tech, First Round Capital. In the episode, we talk to Looker cofounder and CTO Lloyd Tabb about his experiences working with FRC, and then hear from Bill Trenchard, one of the partners at the firm.  MORE GOOD STUFF: My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: bit.ly/DamnTheBestPractices

In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can't possibly stomach, and overcome challenges most of us have never faced. It's Unthinkable ;)  (For more weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret. Why do we let judgment of our ideas affect our willingness to share them? How do we overcome that? Can we reach a place where we stop shoving others away when they criticize us, claiming they don't "get it"? (For weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the psychological phenomenon that explains this type of decision-making ... and what we need to do to break from it. This concept was pulled from my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Buy now on Amazon in print, ebook, or audiobook formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants. MORE GOOD STUFF: My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: bit.ly/DamnTheBestPractices

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices Last time, I shared a psychological concept I uncovered while researching for my book, Break the Wheel. Today, the solution to that mental barrier blocking better decision-making at work. GET THE BOOK ON AMAZON OR AUDIBLE: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Amazon (print, Kindle, audiobook): https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ Audible: https://www.audible.com/pd/Break-the-Wheel-Audiobook/B07JH7FQCJ Thanks for listening!