Pt Pintcast

In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication techniques, and the importance of understanding patient values. Whether you're a practice owner, a clinician, or a sales professional in the healthcare industry, this episode is packed with actionable insights to help you succeed.Main Topic/Theme: Understanding and utilizing the B2C Value Pyramid for effective sales and negotiation strategies in physical therapy, with insights from Chris Voss's "Never Split the Difference."Key Points Discussed:Introduction to the B2C Value Pyramid: Explanation and significance in the context of physical therapy.Self-Assessment Using the Value Pyramid: How businesses can identify and communicate their unique values.Effective Communi

In this episode, we dive into the oh so common mistakes professionals make while networking on LinkedIn. From overly salesy approaches to failing to personalize connection requests, we cover the pitfalls that can hinder your networking success. Our special guests share their insights and tips on how to build meaningful connections, engage effectively, and maintain professionalism on LinkedIn.Main Topic/Theme: How not to network on LinkedInKey Points Discussed:Overly Salesy Approaches: Why being too pushy can turn off potential connections.Personalizing Connection Requests: The importance of making each request unique and genuine.Engaging Meaningfully in Conversations: How to contribute value and build your reputation.Maintaining Professionalism and Respecting Boundaries: Keeping interactions professional and respecting others' time and space.Balancing Self-Promotion with Support: Promoting yourself while supporting others to create a balanced presence.

In this episode, Dr. Michael Hyland, a physical therapist who specializes in Parkinson's disease, shares his passion for patient education and how he helps empower people to be the "heroes of their own stories." He discusses the importance of listening, validating patients' feelings, and helping them understand their condition and treatment plan. Dr. Hyland also talks about breaking out of the traditional healthcare mold by starting your own practice focused on the patients you want to serve. He encourages therapists to educate people through multiple means like podcasts and YouTube, and to not be afraid since someone good at it was once afraid too. The episode closes with a reminder that we all have passions we can pursue to help specific people, and that as physical therapists we should utilize our communication skills accordingly.

In this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compared to ambiguity, and bad news being more novel and activating more dopamine. Practical tips to limit doom scrolling are provided, like setting a timer, being more mindful of what you actually want to get out of the information you're viewing, and taking occasional "tech cleanses." Overall, doom scrolling feeds anxiety and stress; putting some boundaries around it can help mitigate those effects.

We look deep into the world of cash-based physical therapy practices. We discuss the pros and cons of opening a clinic in a gym, explore the concept of loss aversion in business decisions, and share personal experiences from clinical rotations. Whether you're a seasoned physical therapist or a student about to enter the field, this episode is packed with valuable advice on advancing your career, negotiating salaries, and understanding the nuances of clinical education.Main Topics Covered:Evaluating a cash-based gym opportunityUnderstanding risk aversion in business decisionsThe importance of clinical education and mentorshipPersonal experiences from clinical rotationsTips for negotiating salaries and career advancement in physical therapyChapters:00:00 - Introduction02:00 - Cash-Based PT Practice: Evaluating Gym Opportunities10:15 - Risk Aversion and Business Decisions18:30 - Importance of Clinical Education and Mentorship26:45 - Personal Experiences from Clinical Rotations34:00 - Salary Negotiation and Caree

In this episode of PT Pintcast, we dive deep into how integrating imaging services in physical therapy clinics can revolutionize patient care. Our expert guests, Tony and Dave, explore the potential for physical therapists to offer urgent care services, making healthcare more accessible and efficient. Learn how this innovative approach can save patients time and money while providing quicker diagnoses and better treatment outcomes.Key Points Discussed:The benefits of physical therapists providing imaging servicesHow urgent care integration in PT clinics enhances patient access and careThe role of physical therapists as primary care providers for musculoskeletal issuesReal-life examples and success stories from clinics implementing these servicesFuture trends and opportunities in physical therapy practiceSpecial Guests:Tony, Expert Physical TherapistDave, Healthcare InnovatorTarget Audience: Physical therapists, healthcare professionals, clinic owners, and anyone interested in the future of physical therapy an

Michael Derry, is a physical therapist who has transitioned from traditional practice to pioneering a mobile practice and YouTube channel. Michael shares his story, from his unique introduction to physical therapy without prior injury to the challenges and victories of establishing his practice. This episode is a treasure trove of insights for physical therapists at any stage of their career.Key Learning Points:* The importance of relationship building in physical therapy and how it can shape your career path.* Strategies for navigating the financial and personal challenges of starting a mobile PT practice.* The significance of mentorship, continuous learning, and certification in advancing one's PT career.* How to balance professional aspirations with personal life, especially when making significant career decisions.Actionable Advice:* Consider the broad spectrum of opportunities within the physical therapy field, including non-traditional roles and entrepreneurial ventures.* Engage in continuous education

In this episode of PT Pintcast, we dive into the challenges new graduate physical therapists face on their first day on the job. Join us as we discuss the expectations, realities, and coping strategies for managing patient load and integrating into clinic culture.Main Topic/Theme:Navigating the challenges faced by new grad physical therapists on their first day, including managing patient load and understanding clinic culture.Key Points Discussed:Balancing the expectations of being a licensed therapist versus being a new graduate.Strategies for handling multiple new patient evaluations on the first day.The importance of understanding and fitting into the clinic's culture.Real-life examples and experiences from seasoned physical therapists.Potential solutions for burnout and job dissatisfaction among physical therapists.Special Guests:Tony Maritato, PTDave Kittel, PTHOT QUOTES"If you're not ready to treat patients on day one, but you want full pay on day one, we need to figure this out.""The better you educate

In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.Main Topic/Theme: Effective marketing strategies for physical therapy practices.Key Points Discussed:Cash Flow and Marketing Budget: Understanding the importance of investing in marketing and managing cash flow for long-term ROI.Overcoming Marketing Challenges: Addressing common misconceptions and diagnosing marketing failures to improve outcomes.Proven Marketing Tactics: Utilizing past patient marketing and social media ads for quick wins and sustainable growth.Limiting Beliefs: Identifying and overcoming limiting beliefs that hinder marketing success.Requesting R

In this episode, Jimmy and his guest Professor Mike Pascoe discuss efforts to improve anatomy education and make it more inclusive. They talk about systemic racism in anatomical representations, the dominance of the "white male body" as the model, and steps being taken to amplify contributions of women and people of color. They also discuss using visualization techniques to teach anatomy more effectively, including 3D modeling and technology. The guest shares his experience attending anatomy education conferences and details some of the topics covered related to pedagogy, technology, and diversity/inclusion.

In this episode, we dive into the essentials of leveraging automation and strategic partnerships to enhance the business side of physical therapy practices. Our hosts discuss the benefits of using automated emails, the challenges PTs face in adopting new marketing strategies, and the potential of partnering with physician practices. We also explore the importance of mindset shifts and overcoming fears to unlock the true potential of your practice. Tune in for insightful discussions and actionable tips to elevate your physical therapy business.Key Topics Covered:The importance of automated emails and mailers for re-engaging past patients.Overcoming traditional mindsets and fears in adopting new business strategies.The benefits and challenges of partnering with physician practices.Personal anecdotes and success stories from the hosts.Motivational insights on taking action and embracing adaptability in your practice.

Join us in this episode of PT Pintcast as we dive into the best practices in geriatric physical therapy with Jackie Osborne and Ken Miller from APTA Geriatrics. Our special guests share their expertise and discuss the essential principles that guide effective geriatric care. Key Points Covered:1.**Best Practices Framework:** Jackie and Ken explain the framework for best practices in geriatric physical therapy, emphasizing the importance of standardized guidelines. 2.**Person-Centered Care:** Learn how prioritizing the preferences, values, and goals of elderly patients can drive effective treatment plans. 3.**Combating Ageism:** Discover strategies to avoid ageist practices in healthcare and promote a more inclusive approach. 4.**Holistic Assessment:** Understand the significance of conducting comprehensive assessments using sound outcome measures. 5.**Promoting Physical Activity:** Explore the role of physical activity in enhancing health, well-being, and chronic disease management among older adults.  For mo

In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman. They get into topics like compensation, efficiency, sales skills, and more. Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and positioning your offer correctly. They also explore essential business pillars like marketing, sales, service, and fulfillment that PTs need to develop beyond just clinical skills.

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures.Main Topics Covered:The journey of Prediction Health and its mission to integrate AI into healthcare.The impact of AI on physical therapy documentation and compliance.How AI assists in optimizing CPT coding for better reimbursement.Overcoming barriers to adopting new technology in clinical practice.Real-world applications and success stories of AI in physical therapy.Special Guest: Dr. Pedro Teixeira, MD, PhD – Co-founder and CEO of Prediction HealthTarget Audience: Physical therapists, healthcare professionals, clinic owners, and anyone interested in the intersection of AI and healthcare.

Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?"We explore the world of side hustles for physical therapists. In this live stream, we discuss various innovative business models that can help physical therapists increase their income and improve patient care.KEY TAKEAWAYS:1 - Virtual and Telehealth PT Consultations: Offering remote physical therapy consultations to expand reach and provide convenience.2 - Subscription-Based Concierge Services: Providing personalized, on-call physical therapy services for a subscription fee.3 - Corporate Wellness Programs: Implementing wellness programs in corporations to improve employee health and reduce costs.4- Out-of-Network Reimbursement Assistance: Helping patients navigate out-of-network insurance claims to get reimbursed.5 - AI Scribe Implementation: Utilizing AI technology to streamline documentation and reduce therapist burnout.6 - Youth Spor

Dr. Paul Kochoa has been in the PT field for over 25 years. He helps active adults get back to doing the things they love to do without pain meds, injections, or surgery; even if they've tried PT before. He's a movement pathologist, whole-body mechanic, and problem-solving ninja.Getting Golfers Back in the Swing: Physical Therapy for Golf InjuriesIn this episode, physical therapist Paul Kochoa from Par 5 physical therapy (https://www.par5pt.com/) discusses common golf injuries and how to treat them. He shares the two main groups of injured golfers he sees - those with back pain on their trail side and those with issues on their lead side like the knee, hip, or shoulder. Paul outlines his approach to assessment and treatment, which focuses on understanding the patient's goals, doing a full-body movement screening, and then developing customized exercise and swing progressions. He provides tips for preventing injuries, using equipment like kettlebells, and gives examples of organizations like TPI that provide

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions, and remote therapeutic monitoring (RTM).Key Points Discussed:The role of physical therapists in virtual MSK solutions and the impact of app-based exercises on patient outcomes.Insights into the economic impact of virtual PT solutions and the potential cost savings compared to traditional in-person therapy.The importance of maintaining physical therapist involvement in virtual care to ensure high-quality patient outcomes.Special Guests:Jimmy McKay: Host of PT Pintcast, DPT, former rock radio DJ.Tony Maritato: Physical therapist, expert in virtual PT solutions.Target Audience:Physical therapists, healthcare professionals, and anyone interested in the future of virtu

Lance Mabry is a board certified and fellowship-trained physical therapist specializing in Primary Care and Diagnostic Imaging. He has authored over 30 publications focusing on integrating diagnostic imaging into physical therapy practice. Lance also leads continuing education courses in diagnostic imaging at Redefine Health Education.Today's Theme: Mythbusters – Breaking the Myths Around Diagnostic ImagingDiagnostic imaging is often misunderstood. Today, Lance Mabry debunks common myths and shares insights on how physical therapists can utilize imaging effectively.The 6-Pack Topics:Overutilization – Understanding the real issue behind the frequency of imaging.Asymptomatics – Discussing why everyone might have something like bulges but it doesn't always matter.Clinical Correlation – Exploring why imaging results often don't correlate directly with clinical symptoms.

Description:In this episode, we dive into the 5 M's of geriatric care with Dr. Jackie Osbourne and Dr. Ken Miller. Learn how these key concepts can enhance the care of older adults and improve their quality of life.Timestamps:00:28 - Welcome back to the podcast00:47 - Introduction to the 5 M's of geriatrics02:03 - Medications: Impact on movement and cognition05:00 - Mobility: Holistic treatment and early mobilization13:05 - Mind: Cognitive function and mental health23:03 - Multi-conditions: Managing complex health issues38:48 - Matters Most to Me: Patient-centered care and goals45:03 - Conclusion and parting shotsGreat news from APTA Geriatrics – the Certified Exercise Expert for Aging Adults course is now hybrid! This means you can get profession-leading knowledge without the travel and extra costs. Choose the hybrid path with online modules and live webinars, plus a hands-on weekend, or stick with the traditional in-person weekends. Either way, you’ll gain expert skills to design effective exercise programs

Strap in for an interstellar journey on this episode of PT Pintcast with Kevin J DeBruin, a former NASA rocket scientist turned space educator and life coach. Kevin unpacks the essence of effective science communication, sharing his transition from engineering complex spacecraft to engaging broad audiences—from children to Congress. Discover the critical importance of making science accessible and credible, whether it’s discussing potential alien life or advocating for educational reform. Kevin’s unique perspective as a professional ninja and life coach adds an energetic twist to our conversation, inspiring listeners to think critically and pursue their dreams with rigor. Tune in to transform how you perceive and share the universe's mysteries!