Marketing Speak | Take Your Marketing To The Next Level

From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step. This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year. Most powerful takeaway: "There's no unique messages, there's only unique messengers."

After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it. In this Marketing Speak episode, discover: How to create your brand's "Marvel universe" Why 500 engaged views beat viral content every time The entertainment secrets that make technical content irresistible From actor to award-winning content strategist, Molly shares the counterintuitive approach that helped her clients stand out in crowded markets. Transform your technical content now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/502.

From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide!

MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence.  We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/500.

Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence. This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System. Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/499.

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in!

Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode.

Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space. Don't miss the game-changing lessons that will transform your approach to productivity! The show notes, including the

Are you still doing SEO like it's 2005?

We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/493.

From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in! The show notes, including the transcript and checklist to this episode, ar

When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/49

The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue. Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content). Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep! The show notes, including the

Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral.  Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think. His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect. Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in! The show notes,

Elevate your business to new heights with Jay Samit, a former NASDAQ CEO and bestselling author who has turned $0 budgets into multimillion-dollar successes.  In this Marketing Speak episode, Jay emphasizes the importance of identifying a niche in social media marketing, pairing it with daily goal-setting and review practices, such as creating and prioritizing a to-do list, to ensure continuous personal and professional growth. Jay’s philosophy that “disruption isn’t about what happens to you; it’s about how you respond” is a powerful reminder that we have the tools and the power to turn challenges into opportunities. Discover his unique approach to leveraging AI and strategic partnerships to drive massive growth. Don’t miss these actionable insights—tune in now! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/487.

Feeling stuck with launches or any other marketing tactic? Ask: What aspects of this task excite me? How can I focus on those to make the process more enjoyable? Embrace what feels natural. In this Marketing Speak episode, we're diving into insights from marketing expert Milana Leshinsky, a business strategist and the brain behind the Marketing Mojo method card deck and Coaching Genie software. Milana's unique journey from music teacher to marketing expert lends her a fresh perspective on how entrepreneurs can transform their relationship with marketing. In this episode, Milana delves into the deep connection between childhood experiences and marketing, revealing how negative beliefs formed early in life can impact one's business endeavors. Milana introduces us to the power of EFT (Emotional Freedom Technique) and how it can be used to break through marketing blocks, making the daunting task of promotion feel more natural and authentic. Whether you're struggling with the fear of being on camera, feeling overw

What scent, fabric, or vacation spot embodies your brand? In this week's Marketing Speak episode, think tangibly as a brand as Juliet Wright, a global branding strategist with a fascinating journey from darkroom photography to leading a full-service creative agency, shares her unique approach to branding. She emphasizes the importance of continuous improvement, cohesive brand identities, and using sensory elements in design to transform elements like fonts and colors into a trust-built tapestry. Juliet's passion for finding "better ways" to do things drives her to simplify complex ideas, challenge norms, and seek small yet impactful improvements. Discover how she uses tools like the YOS (Your Original Source) assessment and personality insights to understand and accelerate client processes deeply. We'll also explore the role of brand consistency, the power of pre-written messages, and the influence of immersive experiences. Join us as Juliet opens up about overcoming personal challenges, her transformative ex