Marketing Speak | Take Your Marketing To The Next Level

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/310.

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.

Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/308.

Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.

Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/306.

Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.

These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.

Technology has been growing at a rapid speed, and the consequences are becoming apparent. There’s more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don’t readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an applauded visionary against climate change, Gerry’s latest book, World Wide Waste, elaborates on the environmental impact of technology. He’s widely known for Top Tasks, a research method he developed to identify what truly matters to people. Prepare to be challenged as he shares ideas and resources on how you can make a difference. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/303.

It’s challenging to create a LinkedIn profile that stands out. You’re up against millions of users and if you’re not doing it right, your profile’s just one of the many that easily gets drowned out. Lucky for us, Jason Osborn explains how you create a profile and connection request that stops the scroll and shares tools to navigate your sales. Starting as a life coach, Jason has been in the industry for 15 years now and has since worked with hundreds of businesses in transforming their LinkedIn marketing strategies. He’s also filled with gratitude despite the many challenges he faces after surviving a plane crash when he was 22. Listen as the CEO of Impact for Leads shares how you can generate tons of leads for your business through LEADS. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/302.

Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of individuals and brands with their business and digital strategy. He’s been in the entertainment industry for more than 15 years, assisting people to stand out in an oversaturated market. With his international best-selling book, One Million Followers, and newly released, Hook Point, he shares how to rise above the noise. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/301.

In today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, and an alumnus fellow of the Berkman Center for Internet & Society at Harvard University. As Doc says, "The internet belongs to us because we invented it." You won't want to miss this fascinating episode about the fight for individual data rights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/300.

With the variety of its applications, artificial intelligence has proven to be helpful in people’s lives. But it’s unavoidable that some use it for questionable goals. On today’s episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a surfer of the web. Joe is the founder of Joe Youngblood SEO & Digital Agency and an award-winning entrepreneur and futurologist. He’s big in educating people about recent updates on critical tools and websites, like artificial intelligence and Google. He values freedom of speech and shares how to use it on the internet appropriately. If you want to know what the future of AI may look like and how you can be extra cautious on the internet, tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/299.

By understanding the core principle of empathy, we can authentically apply it in our own lives and effectively use it to be genuine in dealing with our employees and customers as well. On today’s episode, Minter Dial shares what empathy truly means within an organization and how brands can inject it into their culture. Minter is the award-winning author of Heartificial Empathy and The Last Ring Home and is an international professional speaker. He instills the value of empathy in every organization he’s been a part of. In addition, he shares personal stories of how developing kindness made a difference within organizations and how they dealt with their employees and customers. If you want to learn how to develop empathy and use it to make a difference, tune in to today’s episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/298.

I’ve been so amazed by the principles behind Pink Sheets, and it has been a game-changer for my life and my business. It’s a powerful tool that can improve how people capture their thinking. Today’s episode with Matt Church explains how this tool came to be and how you can use it to improve your thought process. Not to mention, it’s a free tool that comes with books to explain how you can use and maximize to your advantage. Matt is the founder of Thought Leaders and is a highly respected conference presenter, as he connects and challenges his audiences to be the best version of themselves. He goes through life, experiencing beyond the observable and explainable. He shared his ability to simplify complex concepts by speaking all over the world. Listen to today’s episode if you want to learn how to improve your thought process using Pink Sheets, and how you can expand your knowledge by exploring beyond current practices. The show notes, including the transcript and checklist to this episode, are at marketingspe

Only recently have I started believing that nothing is ever random. We’re all carriers of blessings for others and we should be open to the intuitive hits we receive from above. Today’s episode captures just how Wil Reynolds is a form of blessing to the people he works with. Instead of focusing on how he can make more money for himself, he focuses on what he can do to help people because it brings him more joy. Wil has helped several Fortune 500 companies become successful with their SEO strategies through his data-driven approach. He gives himself time to think to create something valuable and focuses more on what fills his bucket. What sets him apart is that he finds more joy in helping people achieve their goals and avoids rushing through life. Tune in to this episode if you want to learn how to find what brings you joy, what fills your bucket, and why you should be open to receiving intuitive hits from above. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com

Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has made more than his share. You get it wrong 100 times, and you get it right once—that was his attitude with webinars. On today's episode, we talk about how Jason's spiritual perspective led him on a unique marketing journey where he could position himself to help millions of people with the webinars that he has created. Tune in for an impactful and memorable interview right here on Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/295.

If you're a fan of the TV show Shark Tank, you probably will have thought how cool it would be to invent a product and sell it globally for millions. In today's Marketing Speak episode, I interviewed a guy who did exactly that. Perry Kaye, aka Perry the Inventor, is here to share his story and a handful of advice on what it takes to develop incredible products that really SELL. Perry has been awarded over 50 US and Foreign Patents, won Good Morning America's Shark Tank Your Life, and was featured on World News Tonight and The Home Shopping Network. His products have been sold all across the globe. Perry wants to change the world by helping other people change the world. So what can you invent, what can you innovate? Tune in for a fun and enlightening show! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/294.

If you're highly familiar with the world of business, you would agree how a single important pitch has the power to change your life. Curating the perfect pitch may produce tons of pressure, but ironically, one of the best pieces of advice is to keep it simple. However, according to Marketing Speak guest Brant Pinvidic, being concise and winning people over with a brief pitch is an incredibly difficult thing to master. Brant is an award-winning film director, veteran television producer, and the #1 bestselling author of The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation. He has taken the life, business, and storytelling lessons he's developed during his Hollywood career and used them to become one of the most sought-after C-level sales and presentation coaches. On today's episode, we break down the art of how you can whittle away at your proposition to show the true value you're offering. If you are onto your next big pitch, Don't miss out! The show notes, including the transcript and chec

We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what I do and why I do all of it. James and I talk about the intricacies of SEO and my passion for it. You'll know how to get a better understanding of how Google, its algorithms and its humans work. Thanks mainly to James and his masterful interview style, I think you'll enjoy this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/292.

Businesses worldwide are getting creative in expanding their reach and visibility, which is essential to achieve growth objectives. Learn from today's Marketing Speak guest, Krista Neher, CEO of Boot Camp Digital, the fundamentals and language of digital and social media marketing in growing your business online. Krista has delivered over 1,000 presentations globally and is a leading expert in digital marketing, marketing strategy, social media, personal branding and strategic marketing. She is passionate about helping businesses grow their results by increasing their digital knowledge. In this value-packed episode, Krista discusses clever strategies of social media marketing and how to execute them for the best results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/291.