Marketing Speak | Take Your Marketing To The Next Level

Kenton Hutcherson is an Internet lawyer from Dallas, Texas.  He pioneered the practice of obtaining court orders to remove defamatory content from the Google search index.  He has obtained the removal of over 1,000 webpages from Google using this court order technique.   EPISODE If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. While the law varies by state, understanding your rights is the first step to a successful online business and reputation.   We Discuss: Why companies are not liable for third party content. What is considered defamation. How to get defamatory content removed from search engines. The difference between defamation and invasion of privacy.   For complete shownotes and more, please head over to www.marketingspeak.com/kenton   LINKS & RESOURCES MENTIONED Go

Rob Walch is the VP of Podcaster Relations at Libsyn, and the co-author of the book, Tricks of the Podcasting Masters. He has been podcasting since 2004 and is listed as the fifth most influential person in podcasting in the book, Podcasting for Dummies. Rob is the host of podCast411, and the Today in iOS Podcast. You can find Rob on Twitter @podcast411.   EPISODE While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but  one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional.   We Discuss: The success of podcasting, and where it’s headed. The best apps to use to listen to a podcast. Using keywords in your show’s title and description. Getting into “top” lists and New and Noteworthy on iTunes.   For complete shownotes and more,

Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of Predictable Prospecting, and Predictable Revenue.   EPISODE Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.   We Discuss: How using Predictable Prospecting can boost your sales. Finding the best “customer persona” for high-value sales potential. The CRM's that can help you to automate your business. The metrics that you should be paying attention to.   For complete shownotes and more, please head over to www.marketingspeak.com/marylou   LINKS & RES

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.   EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.   We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use

Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.   EPISODE There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.   We Discuss: Who should have a Wikipedia page. What astroturfing is, and why you shouldn't do it. How to find the right type of insurance for your business. The best programs and plugins to keep your website safe.   For complete shownotes and more, please head over to www.marketingspeak.com/jhochman   LINKS &

Brian Clark is the founder and CEO of Rainmaker Digital, and the chief blogger for Copyblogger. He's also the host of the Unemployable podcast. Brian built three successful businesses using online marketing techniques, and has built his network to over 200,000 customers, and eight figures in annual revenue. EPISODE Becoming an expert content marketer takes trial and error, but you’ll start seeing progress by understanding your audience and adding value. Brian Clark knows how to get serious reach, and shares his advice on how to successfully grow a business through online marketing, killer content, and attracting the right people to your website. We Discuss: How to create a compelling headline. Why your content is just as important as the headline. Finding your ideal audience. Creating organic rankings from blog posts and keywords. For complete shownotes and more, please head over to www.marketingspeak.com/brianclark   LINKS & RESOURCES MENTIONED Rainmaker Digital Unemployable Podcast Copyblogger Seth G

Mitch Carson is the bestselling author of The Silent Salesmen and an experienced speaker and seminar promoter. He has produced and starred in infomercials that have grossed over 8 figures in sales.   EPISODE Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand.   We Discuss: The ‘Trifecta” of platforms you need to elevate your brand Why you need to be guarded with your social presence How to get your foot in the door towards the next step – your first podcast interview, first time on stage, etc. How celebrity status opens doors and gives you a credibility advantage over competitors   For complete shownotes and more, please head over to www.marketingspeak.com/mitchcarson   LINKS & RESOURCES MENTIONED The Silent Salesmen Google Trends YouTube Stephan on Good Day Sacrament

Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.   EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss: How Rand came up with and created Moz programs. Why their programs are different from other available options. Rand's favorite automation and SEO tools. How SEO is changing, and how to keep up with the demands.   For complete shownotes and more, please head over to www.marketingspeak.com/rand   LINKS & RESOURCES MENTIONED The Art of SEO Moz Haiku Deck Inbound.org Moz Blog Keyword Explorer Open Site Explorer Google Keyword Planner Google Sugg

Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of LoBella International. She's the author of Life Tuneups, The Greatest Love, and co-author of Chicken Soup for the Soul: Time to Thrive. Her new book is called, The Courage to Raise a Gentleman. She has built an empire with multi-level marketing.   EPISODE Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. We Discuss: What network marketing is, and who should join. The common misconceptions around the MLM business structure. How to build your business through becoming a “product of the product”. How to find success with an MLM. For complete shownotes and

Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.   EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss: The difference between growth hacking and marketing. The content creation strategies that can go viral. How to develop your professional team. Social media and blogging ideas to stand out in your market. For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel   LINKS & RESOURCES MENTIONED Content Marketer Narrow When I W

Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.   EPISODE The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value. We Discuss: Why you should show separate ads to your cold, warm, and hot, market. How to create a campaign that makes your leads connect to your brand. Getting noticed on social media through all of the competition. Using TV appearances to build credibility. For

Steve Spangler is a science educator and toy inventor who rose to fame after a video of him performing the “Diet Coke and Mentos” experiment went viral. Since then, he has appeared on The Ellen Degeneres Show 19 times. Steve has also published two best-selling books and has hosted two television programs. He is a member of the National Speakers Association Hall of Fame and has even won an Emmy.  You can find him on Twitter @SteveSpangler.   EPISODE You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience.  Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off.  He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We Discuss: Why it pa

John Rampton is the founder of Due.com, a payment platform. He's also a writer and a speaker. In 2007, he learned how to sell products online, and has since started, grown and sold several companies, with his latest company quadrupling a seven figure revenue stream in 6 months. You can find John on Twitter @johnrampton.   EPISODE Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He shares how you can follow in his footsteps by producing high quality content. We Discuss: Finding websites that will post your content, and bring you the right audience. How to measure your referral traffic to focus on the best sources. Choosing the social channels that will work best for your brand. Using tools and building a team to get more done in less time. For complete shownotes and more

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS & RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Spe

Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He’s the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat.   EPISODE Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. We Discuss: Why you should create something that is useful, and give it away for free. Creating viral content. Taking risks, and how they create wealth. Using arbitrage to your advantage. For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney   LINKS & RESOURCES MENTIONED Nothing's Changed But My Change: The ShoeMoney Story ShoeMoney Media Elite Retreat NextPimp PAR Program The ShoeMoney playbook Go

Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers.   EPISODE When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. We Discuss: How to market on YouTube, and the most successful ad types. Why you should always AB test your ads. The tools that Tommie uses to find the most effective keywords. Why retargeting is great advertising, and why you should start today. For complete shownotes and more, please head over to www.marketingspeak.com/tommie   LINKS & RESOURCES MENTIONED YouTube Google Displa

Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.   EPISODE Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list. We Discuss: The important topics you need to consider before starting a podcast. How to make your podcast professional and credible. Getting your podcast noticed, and bringing in organic traffic. Creating a manifesto to find inspiration, and to safely store your incredible ideas. For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo   LIN

Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.   EPISODE Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. We Discuss: The biggest issues that companies face in terms of their sales, and how to overcome them. Why a CEO should nurture employees who own their job, and how to become that employee. How to find your niche and become a 'need to have' product or s

Syed Balkhi is the creator of WPBeginner, the world's largest WordPress resource site, and in 2013 he launched his product OptinMonster. OptinMonster helps businesses grow their email list and has over six billion impressions per month. You can find Syed on Twitter @syedbalkhi.   EPISODE While using a pop-up or opt-in box can be a great way to grow your list, the majority don't convert very well. Syed Balkhi explains how to convert your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We Discuss: The mistakes you may be making, and how to fix them. How to create a content upgrade to see your subscriber rates skyrocket. How to get around ad blockers. The WordPress tips that will make your life easier.   For complete shownotes and more, please head over to www.marketingspeak.com/syed   LINKS & RESOURCES MENTIONED WPBeginner OptinMonster Syed Balkhi YouTube Channel The Optimized Geek The Pomodoro Technique Travis Ketchum on Marketing Speak 14-Point Blog Post Checkli

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.   EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results.   For complete shownotes and more, please head over to www.marketingspeak.com/duane   LINKS & RESOURCES MENTIONED How to Make Money With Your Blog