Marketing Speak | Take Your Marketing To The Next Level

Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman. Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine. In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.

Tap into the latest SEO and branding strategies to grow your business! This week on Marketing Speak, Shelley Walsh joins us to discuss leveling up your SEO and cultivating an audience for your brand. Shelley Walsh is a seasoned digital consultant who has racked up over 20 years of experience in the creative, marketing, and tech spaces. For the past 14 years, she has been a prolific writer across top industry publications and a sought-after speaker at numerous online and offline events. Currently, Shelley serves as the SEO content strategist for Search Engine Journal (SEJ) while also working directly with brands in the UK and US as an SEO consultant to drive measurable results. Additionally, she is the creator and host of "The Pioneers" interview series, where she picks the brains of influential figures about the genesis of SEO and the industry's pioneering days.

Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen!

Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.

Simplify marketing by stripping it down to its core essentials!

Learn how to leverage dashboards to simplify and scale your business growth!  This week on  Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth.  Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income. In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth. If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll

Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites.

In this week’s Marketing Speak episode with our guest, business coach Tom Kelly, discover how to make your business referrable and explore the art of building a referral system.

Play with AI and embrace it as a tool! In this Marketing Speak episode, SEO pioneer Todd Frieson joins us for an insightful chat. He reminisces about his 25+ years of experience ranking sites, the wild early days of search, and the lessons he’s learned over an incredible career journey.

It’s time to systemize your content creation for maximum impact! This week on Marketing Speak, we’re featuring Justin Rogers, a successful YouTuber with over 700k subscribers.

Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust. Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.

Get ready to scale your business through systems and automation! In this week’s episode of  Marketing Speak, we’re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit.  Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy.

Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want  to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.

In this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson! Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs.

Train your VAs on AI tools to future-proof their skills. In this week's episode of Marketing Speak, our guest Beejel Parmar leads us on an exploration of the valuable outsourcing of virtual assistants — a game-changer for time-challenged professionals and entrepreneurs.  Beejel kickstarted his first business by hiring 3 Virtual Assistants. Fast forward a decade, and his innovations helped grow a call center from 100 to over 500 VAs!

It’s important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations. Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers.

Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually. With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good. In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates. We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a

In this week’s episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more.  Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®. Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.