What2know - A Marketing And Communications Podcast

Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.

The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.

Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.

Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.

Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.

Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic -  the future of cancer research. 

Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.

CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).  

What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.

Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI  & agentive technology.

CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.

Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come. Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!  

Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.

Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.

Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.

The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.

Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.  

Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.

Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.

Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.