What2know - A Marketing And Communications Podcast

Huma VP of Primary Care & Clinical Partnerships Harpreet Sood, MD discusses shifts in the digital health market and how Huma differentiates itself through a focus on patient centricity and collaboration across healthcare systems and teams. 

Data and technology should make physicians’ lives simpler, not more complicated. Matt Titus, VP & Chief Commercial Officer, epocrates, shares how his team is making an impact.

Working toward creating better patient outcomes and experiences is something we have in common with Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author.

The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.

Investing in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.

Mary Stutts, Real Chemistry’s Chief Global Health Equity and Inclusion Officer, is back on the show to discuss why investing in health equity makes our industry more inclusive, digitally driven, equitable, and, ultimately, more profitable. 

Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "healthspan."

This week’s guest is dedicated to accelerating the American Cancer Society’s (ACS) mission. Alice Lin Pomponio joins the show to discuss how the BrightEdge Fund accelerates the ACS’ goal to reduce cancer mortality, end pain and suffering, and advance health equity. Plus, she shares her love of a hit Broadway musical.

Marcus Sawyerr, Founder & CEO of EQ Community, rejoins the show, but a lot has changed since the last time we spoke, like his mission to accelerate diversity and inclusion. And some things have remained the same, like his appreciation of JAY-Z.

Inventor, trailblazer and one of the 100 most influential people in the world, according to TIME Magazine, Mary Lou Jepsen, Ph.D., joins the show. She shares how her company, Openwater, is changing the game in neurotherapeutics and why she'd want a record player on a deserted island.  Learn more about this incredible work via Dr. Jepsen’s Life Itself talk.

Biotech investor, scientist and author Peter Kolchinsky, Ph.D. joins the show with our Founder and Chairman, Jim Weiss, to discuss what the passing of the Prescription Drug Pricing Reform bill would mean for our industry.

Making health information more approachable, simple and easy to understand will improve health literacy and ultimately improve patient outcomes. Dr. Geeta Nayyar, Chief Medical Officer of Salesforce, joins the show to discuss health misinformation and her takeaways from the Life Itself conference, plus she shares her love of U2.

Unpaid caregiving can often feel like a thankless job. This week’s guest, Alexandra Drane, is here to change that with her organization ARCHANGELS.

Securing justice and fair treatment for all is at the core of what Anti-Defamation League’s work. Jonathan Greenblatt, CEO & National Director of the ADL, discusses how we can fight all forms of hate for good with Jim Weiss, Real Chemistry Founder & Chairman.

Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients’ authentic voices in health care communications.

Our guest this week is an expert in harnessing the voices of trusted scientific sources to spread vital health information. Action 314’s Founder and President, Shaughnessy Naughton, sits down to discuss why electing scientific and health care experts to our government re-builds trust during turbulent times.

The cancer landscape is evolving at record speed – and so too are the expectations and experiences of attendees at the annual ASCO (American Society for Clinical Oncology) meeting, held annually in Chicago from June 3-7. Join Real Chemistry’s Jennifer Paganelli, Ujwal Pyati, and Brandon Pletsch, some our medical, media and creative experts, as they dissect trends shaping the optimal “art & science” approach to creating meaningful – and memorable – experiences at ASCO, the largest international cancer meeting of researchers, health care professionals, advocates and industry.

We’re back with Dr. Monica Gandhi and our own Jim Weiss! We’ve loved checking in with these two about the current state of COVID-19, and this time, they delivered an uplifting assessment and a ton of recent data and studies to back it up.

Last week, Elon Musk bought Twitter, plunging the platform and our role in it into an uncertain future. At the highest level, what could this mean for health care communicators, practitioners, and patients looking for information? We sat down with our own social media experts, Chuck Hemann, Anke Knospe, and Jurgen Castro to hear their expert opinions.

We’re diving into a new topic on the podcast: menstrual health. Lauren Wang, Founder and CEO of The Flex Company, discusses how her company innovates in health care and makes periods a more normal and empathetic topic in everyday life. Plus, she shares her expert advice for female entrepreneurs pitching to a room full of men.