Art Marketing Podcast: How To Sell Art Online And Generate Consistent Monthly Sales

Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The Power of Social Media for Artists (23:33) The Rise of the Content Creator (23:53) The Power Shift in the Art World (24:38) The Creator Economy: A New Era (27:01) The Importance of Storytelling in Art (27:38) Case Study: Tim Laman's Wildlife Photography (30:10) Building a Fanbase Through Story (33:26) The Value of Process Over Product (40:52) Final Thoughts and Key Takeaways Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Full episode on Youtube https://www.youtube.com/watch?v=CaO0pRS72iM dpcustomsmx https://www.instagram.com/dpcustomsmx/ Artist Andrew Scott https://www.instagram.com/andrewscott_art/ Dave Pollot https://www.instagram.com/davepollotart Tim Laman https://www.instagram.com/timlaman/ Ti

You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link https://www.vistaprint.com/marketing-materials/postcards   Google Voice https://voice.google.com/   Image of my Neighbors Postcard https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link   Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Shownotes:

We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes:

Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.   Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans

Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business

How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases

What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future

We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen this before watch this quick Youtube video to get up to speed https://www.youtube.com/watch?v=HRpAkDpGWWg

Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...  If are asking yourself what the heck is the loop go back one episode first.

I will define the loop, what it is at its core, how to think about it,  and how to use it in different scenarios — both online and offline.  Also... how to super charge it

7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . For all of the additional assets including the video interveiws go here. If you ever want to join me (Patrick) on a live webinar I run them 3x weekly and would love to meet you and hear your story.  You can register for those here.

So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going to break down my argument why # of pieces of content created per week is #2. What is it, why its important right now, and how focusing on it will properly align your priorities for growth.

5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business.  Now he is selling 100k a month of his art.  This is his story and there is so much to learn from him. Watching this interview will leave you with a ton on insights you can use immediately to improve your art or photography business. For all of the resources mentioned in the pod here is the page.

A new way to contemplate your art career, what you should be working on, and reseting your expectations to success. For the latest and greatest  https://linktr.ee/artstorefronts If you ever feel like hanging out live I run a free webinar 3x weekly https://blog.artstorefronts.com/art-business-webinar/

Everybody knows the first and everybody ignores the second. Don't be everybody. This post will cover; What is the 2nd biggest time of the year to sell art, why, and why no artist or photographer can afford to ignore them

n this special episode, we have the pleasure of welcoming Nick Friend, the visionary CEO of Art Storefronts. Nick shares the evolution of the art industry over the past two decades and discusses how technology and marketing strategies have reshaped the landscape for artists worldwide.From the early days of print-on-demand to the rise of ecommerce and automated print fulfillment, Nick traces the journey that has transformed the artist's role and responsibilities. He provides valuable insights into the limitations and challenges artists faced in each phase of this evolution, which not only encompassed product creation but also marketing, distribution, and fulfillment.Diving deeper into the discussion, Nick introduces us to the groundbreaking "Co-Pilot Model" – a revolutionary approach designed to significantly streamline and enhance the business processes for artists. This model, which is quickly becoming a game-changer in the industry, enables artists to focus on creating incredible art while the technical and