Art Marketing Podcast: How To Sell Art Online And Generate Consistent Monthly Sales

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same. Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l (00:00) Introduction to Betty Franks' Artistic Journey (02:22) Interview with Betty Franks Begins (03:15) Betty Franks' Unique Artistic Style (05:10) Betty's Journey to Finding Her Style (13:19) Starting a Business and Marketing Art (15:51) Diversifying Income Streams (22:44) Online Teaching and Course Creation (26:09) Pricing Art and Catering to Audience (28:22) Annual Art Pricing Strategy (28:50) No Sales Policy and Shipping Discounts (29:18) Transition to Offering Prints (30:40) Balancing Gallery Sales and Online Presence (31:07) Negotiating Gallery Commissions (32:08) Connecting with Art Buyers (34:23) Social Media Strategy and Avatars (35:55) Hiring Help and Using Basecamp (37:24) Pinterest and Instagram Focus (44:42) Merchandise and Fine Art America (45:36) Pe

A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. Watch this episode (It's must see) https://youtu.be/1khq4KyWlgE?si=SOW9kZ_5TCcZTcnG (00:00) Introduction and Welcome (00:11) Tour of Humble Donkey Studio (00:31) Art Storefronts and Product Offerings (01:26) The Gallery and Original Art (02:31) Expanding the Business (04:28) The Journey to Round Top (05:34) The Role of Art Storefronts (07:39) Marketing and Sales Strategies (18:48) Community Engagement and Events (20:47) The Daily Grind of an Artist (21:05) Balancing Multiple Ventures (21:13) The Importance of Persistence (21:59) Success Stories and Big Breaks (23:10) Leveraging Opportunities for Exposure (24:01) The Role of Luck in Success (24:32) Feedback and Improvements (26:28) The Power of Merchandising (28:22) Maximizing Social Media and Digital Marketing (28:58) Tour of the Gallery and Final Thoughts Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Humble Donkey on Ins

An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.   (00:00) Introduction to the Artist Interview Series   (00:35) Hava's Artistic Journey: From Photography to Painting   (02:16) Joining Art Storefronts: The Turning Point   (03:31) First Year Challenges and Successes   (10:09) The Power of Social Media and Reels   (12:51) Exploring Niches and Diversifying Art   (21:38) Advice for New Artists and Customer Acquisition   (24:47) The Collector Phenomenon   (26:09) Transitioning to Full-Time Art Business   (28:17) Merchandising and Marketing Strategies   (30:59) The Power of Merchandise as Advertising   (37:14) Community and Peer Support   (41:09) Exploring New Product Ideas   (46:49) Conclusion and Future Plans   Links Watch this episode on Youtube https://www.youtube.com/watch?v=41d-iYUpPjI Hava on Instagram https://www.instagram.com/havagurevichart/ Hava’s Website https://www.havagurevichart.com/  

Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The Power of Social Media for Artists (23:33) The Rise of the Content Creator (23:53) The Power Shift in the Art World (24:38) The Creator Economy: A New Era (27:01) The Importance of Storytelling in Art (27:38) Case Study: Tim Laman's Wildlife Photography (30:10) Building a Fanbase Through Story (33:26) The Value of Process Over Product (40:52) Final Thoughts and Key Takeaways Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Full episode on Youtube https://www.youtube.com/watch?v=CaO0pRS72iM dpcustomsmx https://www.instagram.com/dpcustomsmx/ Artist Andrew Scott https://www.instagram.com/andrewscott_art/ Dave Pollot https://www.instagram.com/davepollotart Tim Laman https://www.instagram.com/timlaman/ Ti

You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link https://www.vistaprint.com/marketing-materials/postcards   Google Voice https://voice.google.com/   Image of my Neighbors Postcard https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link   Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Shownotes:

We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes:

Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.   Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans

Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business

How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases

What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future

We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen this before watch this quick Youtube video to get up to speed https://www.youtube.com/watch?v=HRpAkDpGWWg

Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...  If are asking yourself what the heck is the loop go back one episode first.

I will define the loop, what it is at its core, how to think about it,  and how to use it in different scenarios — both online and offline.  Also... how to super charge it

7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . For all of the additional assets including the video interveiws go here. If you ever want to join me (Patrick) on a live webinar I run them 3x weekly and would love to meet you and hear your story.  You can register for those here.

So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going to break down my argument why # of pieces of content created per week is #2. What is it, why its important right now, and how focusing on it will properly align your priorities for growth.

5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business.  Now he is selling 100k a month of his art.  This is his story and there is so much to learn from him. Watching this interview will leave you with a ton on insights you can use immediately to improve your art or photography business. For all of the resources mentioned in the pod here is the page.