Marketing You Can Do Right Now!

Description: Rod Harter, CEO & Founder of Specialty Marketing Consultants, presents the benefits behind...

Direct Response Marketing. Its a form of marketing that a-lows small business owners the opportunity to hone their advertising dollars, by add-ing this unique and extremely responsive method of getting the word out. Comparisons are made between Brand, or Image Marketing and Direct Response Marketing.

Most small businesss fall into the trap of advertising the same way big corporations ad-vertise, with Brand Marketing. That involves throwing a huge net, over a huge audi-ence, and hoping to grab some customers or clients. It also requires a huge budget.

In this podcast, Specialty Marketing Consultants describes a different form of market-ing. One that attracts, converts & keeps customers and clients. In fact, thats their com-pany motto: Attract Em, Convert Em, & Keep Em.

Youll hear how Direct Response Marketing will fine tune your marketing and advertising dollars, hit targeted markets, using lead generating, response oriented and proven techniques. Youll definitely stand out from your competition.