Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Is Direct Mail Marketing Still Working? Bryan Mull is the digital marketing guy over at Mail Shark but don’t let that title fool you. Bryan is also heavily involved with their direct mail campaigns for their many clients. I wanted to have someone on the show that works in direct mail everyday and really knows what’s currently going on in the market. I understand after talking with so many successful pizza entrepreneurs, that direct mail is still a big part of their marketing efforts. With all the technology and social media sites available, restaurant owners can become overwhelmed. They tend to start and stop many different avenues. Even with everything digitally available to you, there is still a need to get information into your customers actual mailbox and not just the mailbox they carry in their pocket. Bryan and I go over what’s working with mailing campaigns and he also gives us some tips to make the campaigns we may be already doing, work even better. What to Listen For: How to get started with direct

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Dave Sommers of Mad Mushroom Pizza Dave Sommers Co-Owner of Mad Mushrooms in Kentucky and Indiana joins me today. Dave and his partner own 4 locations, 2 in Indiana and 2 in Kentucky. Dave was a manager with Mad Mushrooms and always thought he would become a percentage partner in the business, but when the owners wanted out completely Dave decided to partner with someone and buy 50% of the business. What to Listen For: How Dave got into the pizza business How they organize locations spread pretty far apart How they organize their staff What's working in marketing for Mad Mushroom How they find great employees and the program they use What's the training process like as a new employee How working working with the new generation is changing Dave's one piece of advice  Ment

Leave us a quick Review :) Pizza Togos Scott Heise  Scott is the Owner of Pizza Tugos in Ocean City Maryland. Scott has been in the business for most of his life. As the operator of a seasonal business Scott has to manage a the difference between being extremly busy in the summer to not so busy in the winter.  Scott loves talking pizza and he gives some great tips inside this episode. He has a unique business that is almost like opening a new store every summer. Scott say's he has 2 seasons summer, and getting ready for summer.  It's important to have a process for hiring, running, and finding good employees and Scott and I talk about just that in this episode. What to Listen For: How to manage a seasonal business A great place to find help from overseas Scott's #1 tip for newbies Why Scott suggests finding someone to manage your social media What's working for Scott marketing wise Why they use a call center for all stores How to open a new store every summer, or at least feel like it Mentioned In This Epis

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts What to listen for: How Nick started in the pizza industry What was Nick's purpose from the start Why Nick brought in an outside consultant to help him How they keep their employee turnover to under 5% in the second restaurant Why you need to invest in training  How to mix up your interview process The one piece of advice Nick would give someone starting out Mentioned in the Episode : Nicks Book: Slice of the Pie Nick's Website: http://www.nicksarillo.com/ Nick on Twiiter: https://twitter.com/NickSarillo Nick on LinkedIn: https://www.linkedin.com/in/nickfsarillo Nick on Facebook: Nick's Facebook Page Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you

Marla Topliff President of Rosati's Pizza Review the show here Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Marla Topliff is the president of Rosati's pizza. Marla is also the Chairman of the National Restaurant Association Pizzeria Industry Council which was started to help answer questions for pizzeria owners. As President Marla is in charge of overseeing the tremendous growth of Rosati's Pizza.  In this episode Marla shares great information on the current state of the pizza industry as well as what she sees in the future. So many things happening today in the pizza marketing world.  Marla and I discuss some trends and some ideas for what Rosati's is currently doing as well as some things they are looking to do in the future. What to Listen For: How Marla got started with Rosati's Pizza How Marla wasn't even in the food business before Rosati's What Marla's

Brad Corbin of Sloopys Sports Cafe Brad started at Sloopys Sports Cafe12 years ago just working his way through school. After working there for a few years and thinking about finding a new path, an opportunity caem up to buy in. Brad has now owned that location for 6 years and recently opened a second location. In Sloopys second location Brad partnered with an employee who wanted an opportunity to grow and be a partner in the business. What to Listen For: How Brad got started What made Brad want to get into this business How he found his second location What type of marketing Brad is starting to get results with A cool place Brad finds really good help His point of sale system The one piece of advice Brad would give anyone looking to get into or grow in this business Mentioned In This Episode Sloopy's Website : http://sloopyspizza.com/ Sloopy's Facebook : https://www.facebook.com/SloopysSportsCafe Sloopy's Twitter : https://twitter.com/sloopyspizza Point Of Success : https://www.pointofsuccess.com/ CIEE : 

Give the show a quick review please Join Me: Website: SmartPizzaMarketing.com Twitter: http://www.smartpizzamarketing.com/twitter Facebook: http://www.smartpizzamarketing.com/facebook LinkedIn: http://www.smartpizzamarketing.com/linkedIn Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts   How to Build The Right Team and Company Culture Mike Ganino is speaker, trainer and coach who travels around the country and teaches how to build a great company culture. Mike specializes in helping companies or small businesses build a great team using methods that he has perfected over the course of working with many companies and brands. In this episode, Mike and I discuss ways in which you can look at your business and company in the new era. Mike gives us tips and suggestions we can use to find and train great people to propel your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

Zack Toth and Chris Brown of Benny Marzanos Zack and Chris are graduates of Virginia Tech. They both went out after graduating and got "real" jobs but decided to come back to Virginian and open a late night slice shop.  The location they found was a camera store that they turned into their first location.  After the first football season (Virginia Tech) they had a really good first half a year and immediately started to look for a second location to grow their business. They knew they had a simple concept and that was the plan from the beginning. Make it scalable but easy to manage. Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please   What to Listen For: Why they opened their first shop Why they looked to expand only after 4 months How they manage a fast growing business The systems they use to organize multiple business How they manage their hiring  How they organize their store Managers The systems they use for tracking each store Great idea t

Rick Mulready of The Art Of Paid Traffic Super excited to Rick Mulready of The Art of Paid Traffic podcast and RickMulready.com . Rick is a facebook marketing expert and really an expert in all paid traffic. I asked Rick to join us to explain how we can all get started using facebook ads. Rick works with big names in the marketing world such as John Lee Dumas of EOFire.com and Joey Kissimee. Ricks podcast is excellent and if your looking to learn more about facebook ads or any other paid traffic I would definitely suggest subscribing to his podcast. Learning how to get started using facebook ads can really change your business. There is a process to getting started though and in this episode Rick explains how to get started with a budget as little as just $5.  Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please   In This Episode: What are the basics of facebook ads Why would you want to get started How to target a specific target audience How muc

Speedline Solutions Point Of Sale  Speedline P.O.S. Solutions is one of many point of sales options available to the pizza nation. Jeff Hickey the Corporate Account Manager for Speedline is in charge of some big accounts such as Jet's Pizza and Pizza Factory with a combined 500 locations between those two alone.  Jeff an I talk about what makes Speedline different from other POS systems . Jeff lays out some ways in which you can use Speedline in your business and what separates them from other systems Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please What to Listen For: What makes Speedline different from the rest How to track the money customers sped through the mapping What makes their online ordering integration different The different options available  How do know how many computers you need The different online ordering companies that integrate Their support hours Information From This Episode: Speedline Solutions Speedline on Facebook

Kerry Shearer, The Periscope Expert Periscope is a new app that has come on to the scene quickly and is getting huge traction. I asked Kerry Shearer who is known as the periscope Expert to come on with me today and discuss the basics of Periscope.  Kerry has been using periscope since it first came out and has grown a great following. In this episode, he gives us some great tips on how to get started as well as some tools to help make the experience better. Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please What To Listen For: What is periscope How many users are on this platform right now Why is this different than other live video How it integrates with twitter and Facebook How to grow your following on Periscope Ideas for periscoping for your business Why your name is important Tools to help your periscope look and sound better Mentioned In This Episode: Download the Pericope App Kerry "The Periscope Expert" Kerry on twitter  Kerry on Faceb

Episode #26 Sean Bullock of Smoking Monkey Pizza In today's episode I talk with Sean Bullock of Smoking Monkey Pizza. Sean and his wife are relative new to this pizza entrepreneur journey. Starting out in corporate america they have always wanted to get into the restaurant business. They thought about opening other types of restaurants but with the ideas for what they wanted to do the pizza industry was a perfect fit. Sean and his wife have a unique way of doing business. Listen in as I ask Sean how he got into and continues to grow in a non-traditional way. Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts. Give the show a quick review please Free Audio Book! I love listening to audio books while I work it helps me get through the day and learn some great new ideas.  Now with our special promo from Audible you can get a free audio book and a 30 day free trial too. Just go to Audible.com and sign up for your 30 day free trial What To Listen For: Why Sean and his Wife began in this

Growing in 2015 with Pizza Man Dan Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era. Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also discuss how Dan uses social media to market his business and what he thought social media when it first came around ( funny story here) What We Discuss: How Dan got started in this business How Dan finds and keeps good employees Why he uses a call center to take all his orders The 2 different types of employees needed to run a successful pizza business Why Dan believes in social media A group Dan suggests joining for any pizza entrepreneur to market better The #1 tip Dan gives to anyone looking to get into or grow in this business Mentioned in This Episode: Pizza Man Dan's website Pizza Man Dan on Facebook Pizza

Episode #24 Cherry Pick Prices  Dave Desantis of CherryPickPrices.com joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item. Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week. Dave tells us how his software works and who is the perfect candidate for using this product. What to listen for: Why Dave came up with the idea for Cherry Pick Prices How Cherry Pick Prices works What it takes to get started with cherry How this product can help you Who is this software perfect for Links From This Episode: Cherry Pick Prices Website Cherry Pick Prices on Facebook Follow Cherry on Twitter Get  free Demo of Cherry Thanks For Listening Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  A Big Thank Yo

Russ Yeager of Old Town Pizza In today's episode I got a chance to talk with Russ Yeager of Old Town Pizza in CA. Russ is the co-owner and marketing director for Old Town Pizza. He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores. Russ has been with the company in 2009 years starting as the marketing director on a "let's see how it goes" basis and has turned that into becoming part owner in this family owned business. What to Listen For: How Russ joined the company What Russ' role was originally  What he did for marketing when he started Why it's important to have a consistent brand message Why they have separate Facebook page for each location Why they have a weekly meeting for all the locations Why they start every employee as a busser to start Why Russ believes you need to find peoples talents then fins a position for them Russ' #1 tip for anyone looking to get into or grow in the pizza industry Mentioned in the Show: Ol

Episode #21 with Bob Bentz of ATS Mobile This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already.  Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was thinking about text message marketing.  In this episode with Bob Bentz we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business. Barb who works as the Digital Mobile Marketing Strategist joins us a well to talk about they use social media for their clients to grow the mobile marketing.   Give the show a quick review please Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts   What to Listen For: What is mobile marketing Why mobile is so important toady What are the different aspects ob a mobile marketing strategy  How to rank hig

Cory Medd of Two Guys Pizza In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand.    In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives. Going to the Las Vega pizza expo also taught him a lot through attending seminars and just meeting and talking with other business owners to learn what they did to grow their business. It was a great conversation and I hope that you can take something out of this interview to help you grow your own business and really move forward.   What to Listen For: How Cory started Two Guys Pizza How he learned to run the business What he learned from going to network at pizza events How he got on the Food Network of Canada Why he entered competitions for pizza What's his inline stategy for marketing Why he still uses the phonebook for advertising What's next for Two Guys Pizza Mentioned in

Sean Brauser Founder of PizzaFire In today's episode I talk with Sean Brasuer who is the founder of Romeo's Pizza as well as Pizza Fire in based out of Ohio.  Sean is the definition of a pizza entrepreneuer who doesn't look at his busines as a job but looks at is a a business. He knows that in order to grow the company he has to find ans train great people and give them an oportunity. We talk about how he does this and how he went from being burnt out in his first attempt at pizza entrepreneurship to where he is today. What to Listen For: How Sean got started in this business Why his first attempt was a success but he wasn't happy with it Why Sean decided to be in this business His strategy for future growth His surprising fact on how he finds his team His marketing strategy for his new concept Why his marketing strategy is different for PizzaFire How he targets specific demographics for his adds How he got invited to Facebook to learn about marketing His #1 tip for anyone looking to grow their business Lin

Eric Shepherd Otto Pizza Portland Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years. Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand.  Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech.  What to Listen For: How Eric got started with Otto How Eric organized Otto's marketing strategy  What role was Eric filling when he started and why What system they use to stay organized How involved are Anthony & Mike at this point in the business What P.O.S system do they use What email service they

Sameer Shah of Smart Flour Foods and a look at Pizza Consumers Today I have Sameer Shah from Smart Flour Foods, and they just conducted and interesting study with Jason Dorsey and the Center for Generational Kenetics. If your not familiar with smart flour foods we had Sameer on a few months ago to talk about what they do. In this research report they studied consumer attitudes and purchasing behavior relative to pizza. I know what your thinking, sounds confusing, but Sameer does a great job of explaining it in this podcast. Sameer explains what they uncovered this report and also some interesting facts that will surprise you about the pizza consumer.  What to Listen For: Who is a real pizza lover What is a millennials  Why they conducted this study What was the most surprising finding about this study How do millennials shop and consume data Why millennials are not purchasing like the baby boomers Why you should focus on being personal   Mentioned in This Episode: Smart Flour Foods Jason Dorsey  Smart Flou