Marketing Secrets

Are you watching the strategy behind what we're doing and why we're doing it? If not, start watching closer. On this episode Russell talks about making some strategic chess moves with Clickfunnels in the near future that won't make sense to people on the outside. Here are some of the awesome things to look for in today's episode: When you can look forward to some announcements from Clickfunnels, and why you should look at the underlying strategies. And hear an example of somebody else in the business that is also making strategic moves, and why Russell thinks they are doing it. So listen here to find out when Clickfunnels will be making some announcements, and find out why Russell wants you to look at the strategy behind it. Transcript - https://marketingsecrets.com/blog/241-strategic-chess-moves

Without this one thing, he would never even let his wrestlers step on the mat. On today's episode Russell talks about a lesson he learned long ago from Dan Gable about knowing you're going to win, and how he applies it to his life today. Here are some of the awesome things to listen for in this episode: Why his daughter's soccer team didn't believe they could win, and how that effected the game. How hoping for success is giving yourself an excuse to fail. And how Russell applies one Dan Gable quote to his relationships, business, and when he competes in sports. So listen here to see why knowing you will be successful is the key to making it happen. Transcript - https://marketingsecrets.com/blog/240-without-this-you-re-guaranteed-to-lose

Behind the scenes look at the creation of the art that sells the art. On today's episode Russell talks about the upcoming photo shoot for his Traffic Secrets book, and why we should put as much time and energy into the marketing of our art as we do into the art itself. Here are some of the fascinating things you will hear in this episode: Why watching Russell's Instagram, should give you an idea of how he has been marketing his book throughout the process of writing it. Why it is important for Russell to think about the marketing of his book before he has even finished writing it. And what kinds of things Russell is doing and has done for the last year to prepare for the launch of the Traffic Secrets book. So listen here to find out why you should be spending an equivalent amount of energy on making your art sexy, as you did creating the art in the first place. Transcript - https://marketingsecrets.com/blog/239-spend-the-time-to-make-your-art-sexy

Everyone's been begging me for a glimpse of Traffic Secrets, and while I can't show you the book, I will give you a sneak peek. On today's episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode: What he has been doing over the last few days to finish the first draft of the book. What his plans for the cover to look like are. What each section of the book will be about and when it will finally be out for everyone to read. So listen here to get an amazing sneak peek into Russell's new upcoming book, Traffic Secrets. Transcript - https://marketingsecrets.com/blog/237-traffic-secrets-a-sneak-peek

Three things that I do to help survive and thrive when the stress and pressure of everything starts building. On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode: Have a vision of what you want to accomplish. You have to create deadlines. You need to build out an amazing support team. So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done. Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive

A little piece of advice I gave a new entrepreneur 12 years ago that I want to give to you as well. On today's episode Russell talks about a conversation he had with Justin Brooke 12 years ago about how he would get back on top if he lost it all. He shares the advice he gave him back then because it is still relevant today. Here are some of the great things to look for in this episode: First hear how Russell and Justin know each other, and how this conversation came about. And find out why 5 good friends is better than 100,000 subscribers. So listen here to Russell explaining what he said to Justin in a random hotel room 12 years ago, and why it still applies to this day. Transcript - https://marketingsecrets.com/blog/235-five-good-friends-to-crush-any-market

If you're not careful, this frame will 100% guarantee your failure. On this episode Russell responds to a Facebook post talking about being skeptical about his one funnel away challenge working. He goes into detail about how skepticism isn't doing you any favors in your business and why you should rid yourself of it. Here are some of the informative things in today's episode: Find out how Russell got over his own skepticism and why he thinks it is one of the worst personality traits. Hear why he thinks people who are skeptical will never be successful. And Find out how to ditch your own skepticism to allow yourself to have faith in what you are doing, and have success. So listen below to hear why being skeptical is guaranteed to hinder your own success. Transcript - https://marketingsecrets.com/blog/234-smashing-the-frame-of-skepticism

The framework I use to build frameworks; and create content, courses and products. On this episode Russell gives an amazing run through how to teach with a framework of four simple steps. Here are some of the awesome things in this episode: What it means to teach a framework. What the difference is between strategy and tactic. And why a webinar only has three steps instead of four, and which step you skip. So listen here to find out how to teach effectively. Transcript - https://marketingsecrets.com/blog/232-the-framework-the-four-secret-steps

Kids, Business, Marriage - how do you do all the things? Get a glimpse during the last of this 3 part series on how to raise an entrepreneurial family! On today's super special episode, part three of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about being an entrepreneurial family. Here are the questions Russell and Collette answer in part three: What ways do you teach your kids about entrepreneurship and finances? What advice would you give a highly driven entrepreneurial family? How important is it to have a like minded community? So listen here to Russell and Collette as they answer these important questions. Transcript - https://marketingsecrets.com/blog/231-kids-and-entrepreneurship-part-3-of-3

The #1 request I get from our listeners is they want to hear behind the scenes from my wife's perspective on what it's like running an entrepreneurial family. On today's super special episode, part one of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about what it's like to be an entrepreneurial family. Here are the questions Russell and Collette answer in part one: What is the best/hardest thing about being an entrepreneur? How is it possible to aggressively pursue business dreams but still have a happy home life? And finally, they talk about one of the hardest times in their life and how they got through it together. So listen here to finally hear Collette give her first interview on what it's like to be married to Russell. Transcript - https://marketingsecrets.com/blog/229-229-you-asked-for-it-interview-with-my-wife-part-1-of-3-part-1-of-3

An interesting analogy from the top soccer players in the world. On today's episode Russell talks about the way soccer works everywhere in the world with the exception of America, and how it relates to personal development within business. Here are some of the awesome tidbits to listen for in this episode: Why soccer in America is more focused on winning, while other countries are focused on the development of individual players. How personal development in soccer relates to the personal development of people in your team at your company. And why it's important to help your team develop instead of focusing solely on making money. So listen here to find out how business and soccer relate, and how personal development helps both of them in the long run. Transcript - https://marketingsecrets.com/blog/228-winning-vs-personal-development

An interesting glimpse of why I struggle at running, and how it might relate to you if you're struggling in your business. On this episode Russell talks about running with Collette on his family reunion and realizing why he has always hated running. He relates hating running to the way other people hate running a business, and gives some helpful advice about how to enjoy the journey. Here are some of the awesome tidbits to listen for in today's episode: What made Russell realize the reason he hated running. How running is similar to running a business and why "looking at your feet" is the reason you aren't enjoying it. And why you have to train yourself to look up to be able to enjoy the journey of running a business. So listen here to find out why you need to stop looking at your feet while you run, just like Russell. Transcript - https://marketingsecrets.com/blog/227-why-i-hate-running-and-what-that-has-to-do-with-your-business

Behind the scene's access to a late night conversation with the two comma club coaching students. On this special episode Russell rants to his Two Comma Club X members about how to build a list and why it's so important. Here are some of the super awesome nuggets you'll be hearing about in this episode; Hear nearly a billion ways Russell has built his list over the years, and how you can use them as well. Find out why email lists are still the most important lists to build. And when creating a product, why listening to the market is key to giving them what they want. So listen here to to all Russell's creative and genius ways to build your list in the market of your choice. Transcript - https://marketingsecrets.com/blog/226-warning-russell-s-list-building-rant

One of my friends is a new entrepreneur and asked a really good question, so Steve Larsen and I decided to tag team it for you!! On this episode Russell enlists the help of Stephen Larsen to talk to another friend of his about entrepreneurship and what he should be focusing on as he tries to figure out how to make and stick with a product. Here are some insightful things in today's episode: Why both Russell and Stephen believe Jaime is focusing on the wrong thing as he looks to start a business. How switching his focus from himself to his customers will help him find what he should be selling. And some final advice for finding fulfillment in entrepreneurship. So listen here as Russell and Stephen tell Jaime (and everyone else) how to best get started as an entrepreneur. Transcript - https://marketingsecrets.com/blog/224-private-voxer-coaching-call-listen-in

During my live on stage Q&A, I did not expect her to say this... On today's episode Russell shares an interview he did with Lindsey Stirling at Funnel Hacking Live 2019 and talks about what some of the things she said were and why he wasn't expecting it. Here are some of the amazing things you will hear in this episode: Why Lindsey thought that America's Got Talent was right about her not being good enough. Find out what Lindsey's book is about, and how it follows a theme of her life. And see why Lindsey is also involved in Operation Underground Railroad. So listen here to find out how Lindsey Stirling got started, and how her story is similar to that of an entrepreneur. Transcript - https://marketingsecrets.com/blog/223-the-shocking-response-from-lindsey-stirling

Two quick comments that Lindsey Stirling made at Funnel Hacking Live that could change your life. On today's episode Russell shares comments made by Lindsey Stirling at Funnel Hacking Live 2019, and how they relate to his own journey in marketing. Here are some of the awesome things to listen for in this episode: Hear Russell's perspective to comments Lindsey made at Funnel Hacking Live between songs. Find out how Lindsey got started on YouTube, and how it seems similar to things other marketers have probably done. And see why Lindsey and Russell both think that finding success can change who you are, and how they have been able to stay grounded. So listen here to find out how Lindsey Stirling has found success, and why her journey seems so familiar. Transcript - https://marketingsecrets.com/blog/222-the-two-shifts-that-most-people-missed

How to prepare yourself mentally when launching your funnel! On this episode Russell talks about how to prepare yourself for when you launch a new funnel and it flops. Here are some of the awesome tips he gives in today's episode: Why you should never "call your shot" to family and friends. Why you need to be okay with it if your funnel doesn't work the way you wanted. And find out when you should finally tell your family and friends about your funnel. So listen here to find out how Russell takes some pressure off of launching funnels by not telling the whole world about it. Transcript - https://marketingsecrets.com/blog/221-mindset-when-your-funnel-flops

The secret to getting your audience to experience you result before you ever give it to them. On today's episode Russell talks about the reason he recently purchased a penthouse, and how it made him realize how beneficial painting a vivid vision for customers can be. Here are some of the awesome things you'll hear in this episode: How Dave Woodward was able to convince Russell to buy a penthouse in downtown Boise with just one phrase. Why painting a vivid picture makes selling so much easier. And how you can use vivid visualization in your business. So listen here to find out why being able to paint vivid visions for your customers can be so beneficial in your business. Transcript - https://marketingsecrets.com/blog/220-how-to-paint-your-vivid-vision

Behind the scenes glimpse of what this event is and why I created it. On today's episode Russell talks about the upcoming Unlock the Secrets event and why he has decided to make it his flagship event. Here are some of the interesting things in this episode: What a flagship event is and how it's different than Funnel Hacking Live. What kind of event it will be, and who gets to come to it, and why it can't just be Russell standing up and speaking for 3 days. And hear what one of the modules from the event will be like. So listen here to find out what Russell's new flagship event will be like, and how it's different than events he's done in the past. Transcript - https://marketingsecrets.com/blog/219-unlock-the-secrets

Something I did this week to get two days worth of writing done in less than two hours. On this episode Russell talks about writing his upcoming Traffic Secrets book and how he's been doubling his productivity levels the last week. Here are some awesome things to look for in today's episode: Why writing a book is painful and people gravitate toward pleasure rather than pain. How Russell has managed to change the way he sits down to write and double his productivity. And how you can use Russell's technique in your own life to get crap done. So listen here to find out about Russell's sneaky hack to help get stuff done faster. Transcript - https://marketingsecrets.com/blog/218-a-sneaky-productivity-hack-to-get-your-crap-done