Business Growth School For Service Providers

Close More Deals When You Are Bidding Against Other Competitors Service based businesses like Roofers, Plumbers, Electricians, IT Companies etc. often quote or bid on the big projects. It can get really really competitive. Here is an strategy to help you win those big deals and contracts. Using retargeting strategy allows you to zero in on those people who are decision makers and influence their decision especially when you know your competitors are also bidding on the same project. Don't just sit and wait for the decision, you can target them specifically around possible concerns or questions they may have. At Rapid Boost we retarget our potential clients with previous client testimonials to show them what other people think about our service which helps with our conversion ratio immensely. Show notes

You Tried... Sending More Traffic Changing the Copy of The Website Changing Call to Actions Changing Design Changing Pictures   Not sure why people are not converting...? Understand visitors' behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns   Show notes

Did you spend your valuable time building a website only to have it go unseen? It's like having Porsche, but no tires or fuel to take it for a drive. Website without good traffic is nothing but a business card which no one pays attention to.  Here is what to do post website launch:  1: Install Google Analytics To track, analyze and evaluate 2: Tell Search Engines You Have a New Website: Setup Google and Bing Webmaster Tools 3: Check For Broken Links as Visitors and Search engines Both Hate Broken Links 4: Perform On-Site SEO (Some Resources)   Show notes

  Twitter Chat Twitter chats are an excellent way to get the kind of traction most local service providers only dream of on Twitter, giving you a huge boost in engagement and traffic while generating conversations that center your business. Big brands have been using Twitter chat, but we don't see alot of local service providers taking advantage of that. Netflix’s #DVDchat, for example, is their monthly Twitter chat. Netflix’s account will post questions around a specific theme or genre, like horror movies or musicals. Determine business goals is a critical thing. You can’t figure out how to host a successful Twitter chat, after all, if you don’t even really know what “success” means for you. Netflix’s #DVDchat, for example, isn’t called “#NetflixChat” or “#MovieChat.” It’s called #DVDchat, and they’ll intentionally bring up movies that aren’t on the online streaming roster, because it encourages users to subscribe to their lesser-used DVD mailing service.   Show notes

  What is a Virtual Summit? A Virtual Summit is like an event or a conference where you have speakers, sponsors and thought leaders, but it is held entirely over the internet. It’s not a live event that is happening in a room or a hotel and then is live-streamed or broadcast via the web.    Why Service Based Businesses Should Hold Them? And it’s harder and harder for people to travel to events with family obligations, deadlines and natural weather patterns. So, virtual summits are gaining a huge popularity because of the convenience of being able to tap into the minds of thought leaders without having to travel.  Also, hosting a virtual summit is much cheaper then hosting an actual event or a conference. It can easily go into thousands to put up a good conference. Example:  Property Management Company putting a virtual conference: Become a Property Investor Summit Pharmacy can put together a summit: Managing Your Diabetes Summit Show notes

Quick Wins in SEO (Results in 15 to 30 Days)   Simple strategy to get quick organic traffic. Follow this technique step by step: Step # 1 Goto: Google Webmasters Step # 2 Goto search queries and look for keywords for which you are already ranking but not for top 5 positions. Here is an example of Rapid Boost Marketing website:       We are already ranking for all these keywords on position 7. Because you are already ranking for these keywords it's very easy and fast to get them in top 3 or 5. Now here is what we will do in order to increase the rankings of these keywords:    Add more content Build more links (Internal and external) Promote on social media Tweak on-page SEO   Once we do these 4 things within 2-3 weeks we will see a significant improvement in rankings. 

Kijiji & Craigslist = Leads On Auto-pilot Kijiji and Craigslist are one of the most visited websites in alot of countries. We know that in North America they have a solid presence. Thousands of people goto the marketplace in order to look for services. The beauty is, they have budget and need… after all they are looking to hire someone consultant, part-time or full-time employee for this role. Go to Kijiji and Craigslist and look at the “Jobs” and “Gigs” sections. There are a few service-related links including: Marketing/PR/Ad Roofing Photographer Windows & Doors Plumber Carper Cleaning Sales/Biz Dev Web/Info design IT Related Show notes

    BYD Example (Reverse Engineering Toyota) The Chinese firm, whose name stands for “Build Your Dreams,” was founded as a battery and electronics manufacturer in 1995 and in 2002 they decided to expand into the automotive sector. They are regarded as one of the biggest manufacturers in China. It has even attracted investments from Warren Buffett (who in 2008 bought a 10% stake in the firm and upped it in August 2009). So, what does BYD do and how they have been able to grow this fast? Reverse engineering...BYD's cars are mostly virtually-identical copies of Toyota models, but sold at half the price.  BYD has become quite a success story, becoming the world’s largest supplier of Ni-Cd batteries and the second-largest supplier of Li-Ion batteries, and they is applying its reverse engineering experience to an ever-widening array of products. Here they reduced their cost on R&D and also testing and trying. Rather they focused on what is already innovated and proven then reverse engineered it produce at mass

  You can differentiate your service based business by following this 2 step process:  Step # 1: First perform value chain audit Step # 2: Once you know your USP then position yourself accordingly   Step # 1: First perform value chain audit   Value chain audit (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.   Value Chain Audit walks you through the major areas of your business and help you understand where you deliver value and can create more value: Show notes

    How to Create Custom Audiences on Facebook & Types of Custom Audiences: Customer List (a.k.a. Standard) Custom Audiences App Activity Custom Audiences Engagement Custom Audiences Website Traffic Offline Activity (Stores, Phones etc.) Lookalike Audiences Free Download: Facebook Ads Authority Here is step by step process to create custom audience on Facebook:  Show notes

  Blogging Checklist (Before & After Publishing) Before you hit that publish button go over this checklist to make sure you have all the critical elements of a successful blog post. You have already put alot of time and energy into creating a blog, follow this checklist to get the maximum return on investment   Other related podcasts:  How to Convert Blog Traffic Into Leads & Write Content Which Potential Customers Want To Consume How To Make Your Content Super Addictive For Your Audience Using EECU formula Using existing content how can you get likes, engagement, clicks & traffic How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website.  

  Overflow Model vs Production Model I was in a meeting with a big grocery chain and while talking to them I found out that they plan their marketing activities 1 year in advance. All the promotions, deals, specials etc. are planned and also what media will be used for what campaigns. But I find service based businesses like Lawyers, Dentists, Accountants etc. don't practice this religiously.   Alot of service based businesses approach marketing with Overflow Model, which means they react when they are in trouble.... Show notes

    Season # 2  Ep 172 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.

Ep 171 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.

  Last Episode # 169

  Last Episode # 168

Ep 168 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.

  Season # 2  Ep 167 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.

  Ep 166 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.

  Ep 165 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.