Remarkable Results Radio Podcast

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch Wi

Thanks to our Partner, NAPA AutotechMatt Fanslow reflects on his early experiences in the automotive industry. He discusses the struggles and challenges he faced, as well as the opportunities that led him to specialize in diagnostics. Matt emphasizes the importance of perseverance, continuous learning, and hands-on experience. Show NotesA former employee (00:01:14) Discussion about a former employee's misconceptions about success in the automotive industry.Early career experiences (00:02:33) Details about Matt's upbringing on a farm, education, and early jobs at a Ford dealership.Challenges in the dealership environment (00:04:56) Struggles faced in adapting to the dealership environment and the lack of proper training.Transition to a parts store (00:12:00) Transition to working at a parts store, experiences with computer-based systems, and forming relationships with different shops.Career transition to a repair shop (00:15:44) Taking a pay cut to work at a repair shop, focusing on di

Thanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, Desert Car Car, WrenchNationTV. Frank's previous episodes HERE Show Notes Watch Full Video Episode The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona. Wrench Nation (00:02:49) Frank Leut

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.They also address challenges like tax issues and the psychological aspects of i

Thanks to our Partner, Shop Boss and 360 Payments Tom Petty discusses the critical importance of technical training in the automotive industry. By addressing the skills gap, developing young talent, investing in continuous training, and embracing technological advancements, the industry can ensure a skilled and competent workforce ready to tackle the challenges of modern automotive technology. Tom Petty, Petty Motorworks, Waretown, NJ. Tom's previous episodes HERE Show Notes Watch Full Video Episode The importance of technical training (00:00:06) Tom Petty emphasizes the need for shop owners to be engaged in creating a culture of technical training. The changing automotive industry (00:00:27) The automotive industry is rapidly evolving, and in-house training and mentorship are crucial for staying competitive. Cultivating young talent (00:02:18) Establishing apprentice programs and developing young individuals with the right skills and attitude for the automotive industry. Building a suppor

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network 'Business by the Numbers' Podcast host Hunt Demarest discusses common financial mistakes, emphasizing the importance of building long-term wealth through prudent financial management and investment. The conversation covers managing personal and business expenses, the impact of government programs, and the necessity of maintaining financial reserves. Hunt Demarest, CPA, Paar Melis and Associates, Hunt's previous episodes HERE Business by the Numbers Podcast Show Notes Watch Full Video Episode The Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/ Rich vs. Wealthy (00:03:09) The distinction between being rich and being wealthy and the financial habits of wealthy individuals. Money Mistakes and Business Finances (00:04:55) Common money mistakes made by business owners and the importance of long-term wealth building. Personal and Business Expenses (00:06:09) The impact of blending personal and

Thanks to our partners, NAPA TRACS and PromotiveMore listener questions answered! This week is all about S Corporation tax benefits, determining fair market rent when renting property to yourself, and the details of sales tax on internal transactions. Optimize your tax strategy and enhance your business operations.• Understanding the advantages and state-specific impacts of transitioning to an S Corporation.• The importance of charging fair market rent to avoid future complications when selling your business.• Clarifying the difference between sales tax and use tax for internal transactions and ensuring compliance.• Real-life examples and answers to common tax planning and business structuring questions from listeners.https://www.tn.gov/revenue/2024franchisetax.htmlThanks to our partners, NAPA TRACS and PromotiveThanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about yo

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's ClassTenise and Weston Chapman, owners of Black Hills Tire in Rapid City, South Dakota, discuss their initiative, Camp Drive. This hands-on camp introduces young people to the automotive industry through engaging activities like brake and alignment modules, electrical scans, and engine performance sessions. The Chapmans discuss the Camp's positive impact on participants, support from local schools and businesses, and plans for expansion. They highlight the importance of inspiring the next generation of automotive professionals and the enthusiastic feedback from both kids and parents.Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HEREShow NotesWatch Full Video EpisodeCamp Drive Concept (00:01:50) Introduction to Camp Drive initiative, its purpose, and the importance of skilled trades for young people.Camp Drive Activities (00:03:08) Description of the activities and sessions at Camp D

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with Timestamp

Thanks to our Partner, NAPA Autotech napaautotech.com Matt Fanslow discusses the importance of forming relationships with tool truck dealers. He emphasizes the benefits of sharing information and knowledge, highlighting the potential for mutual support and collaboration within the automotive industry. Show NotesInteractions with Tool Dealers (00:01:08) Discussion on the visits by tool dealers and the challenges in communicating needs and preferences to them.Developing Relationships (00:02:15) Importance of developing relationships with tool dealers, outside salespeople, and distributors, emphasizing the need for networking and knowledge sharing.Challenges with Tool Offerings (00:03:37) Exploration of the limitations and challenges in the offerings of tool dealers, including the lack of awareness about alternative products.Quid Pro Quo in Information Sharing (00:05:03) Discussion on the concept of quid pro quo, where information sharing with tool dealers can lead to mutual benefits ove

Thanks to our Partner, NAPA Auto Care Recorded Live at the NAPA Autotech Research Training Center in Canton, OH, Corey Evaldi and Dave Justice provide a wealth of insights into the importance of systems, operations, and procedures in the automotive industry. By focusing on effective communication, continuous education, incentivizing employees, and building strong client relationships, automotive professionals can drive success in their businesses. The episode also highlights servicing electric and hybrid vehicles, and the value of peer learning and industry networking. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow.  Listen to Dave’s other episodes HERE. Show Notes Watch Full Video Episode The importance of communication and leadership (00:00:01) The virtual Remarkable Results Toastmasters for improving communication and leadership qualities in the automotive industry. https://remarkableresults.biz/toastmasters The

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggere

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Matt Fanslow and Carm Capriotto share their experiences at the NAPA Autotech Training Research Center in Canton, OH. Matt highlights the importance of safety and professional training in handling high-voltage systems in electric and hybrid vehicles. Both emphasize the need for shops to invest in ongoing education, advanced tools, and equipment to stay ahead in the evolving automotive industry, particularly with the rise of ADAS and EV technologies. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes Watch Full Video Episode Buffalo Wing Challenge: https://www.youtube.com/watch?v=zRNmpKMNcCg Kansas City Chicken Wing Challenge: https://www.youtube.com/watch?v=gblPWsIA3A4 Advanced Fundamentals of Krispy Kreme Waffles with Isaac Rodell: https://youtu.be/7v1PwWYHPFA?si=0ZgIyXLtNNi

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Recorded at the NAPA EV Ready Training Center in Canton, OH, Corey Evaldi, Dave Justice, and Matt Fanslow dive into the theory and science of the automotive industry. This episode covers critical topics, including electricity, the importance of proper training, and the principles behind EV components. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow.  Listen to Dave’s other episodes HERE. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes Watch Full Video Episode Discussion on Understanding the Science (00:02:03) The importance of understanding the science of electric vehicles and its impact on running a successful automotive business. Learning about AC and DC Voltage (00:04:01) Matt Fanslow sh

Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, discusses the growing trend of owner financing in the auto repair industry. With high interest rates making traditio

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.pendo.io/https://steercrm.com/ How To Get In Touch With The GuestGreg Rainville : https://www.linkedin.com/in/grainville/Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/Show Notes with TimestampsThe introduction (00:00:01)Introducing the topic of retention marketing and the guests for the episode.Role of CRM in retention marketing (00:02:10)Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.Implementing CRM in the bus

Matt Fanslow and Carm Capriotto, from the Remarkable Results Radio Podcast, discuss their experiences at the NAPA Autotech Training Research Center in Canton, Ohio. They emphasize the importance of accurate and applicable training, lifelong learning, safety, and respect when working with electrified vehicles, and the evolving technology in the automotive industry. Show NotesWatch Full Video EpisodeInspiration for podcast topics (00:01:49) Assisting other shops (00:02:40) Value of training (00:08:08)Understanding EV technology (00:04:20) Accuracy in training (00:09:32) Respecting electricity in EVs (00:15:39) Importance of training and safety protocols (00:17:05) Impact of EVs on the automotive industry (00:20:21) Need for reading service information (00:21:22)Educating and preparing for EV repair (00:26:27) Importance of owner's involvement in training (00:31:15) Autonomous Vehicles and Training Challenges (00:32:13)NFL Hall of Fame Visit (00:34:36) Thanks to

Thanks to our Partner, NAPA Auto Care Murray Voth, owner of RPM Training, discusses the importance of language in the automotive industry, advocating for a shift from "labor rate" to "service rate" to better reflect the value provided. He also dives into financial strategies for shops, emphasizing the significance of setting the right service rate and understanding gross profit to ensure business profitability. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. murrayvoth@rpmtraining.net Show Notes Watch Full Video Episode The breaks for breasts initiative (00:00:13) Discussion about the initiative started by two shop owners to raise funds for breast cancer research. https://brakesforbreasts.com The rise of the mechanical and technology specialist (00:02:28) A language shift in the industry and the importance of recognizing the rise of mechanical and technology specialists. https://remarkableresults.biz/rise Transitioning from diagnostics to testing (00:03:04) Discussion about t

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals,

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Wayne Colonna discusses the critical need for specialized transmission training, the increasing demand for remanufactured transmissions, and the technical intricacies of modern transmission diagnostics and repairs. The conversation also highlights the challenges of attracting young talent to the field and the importance of awareness about new technologies and industry changes. Wayne Colonna, President, ATSG and ETE Reman Company. Show Notes Watch Full Video Episode Transmission Training and Awareness (00:01:54) Discussion about the need for transmission training, awareness, and the challenges and changes in the transmission industry. Technical Complexities of Modern Transmissions (00:02:49) Insights into the technical complexities involved in diagnosing and repairing modern transmissions, including the impact of various factors on transmission function. Challenges of Transmission Diagnostics (00:12:26) The detective