Ecommercefuel: Build, Launch And Grow A 6 Figure Plus Ecommerce Business | Ecommerce Fuel

Ever made a leadership call that totally backfired - or waited too long to make a tough team decision? In this episode, I’m joined by my good friend and repeat guest Bill D’Alessandro to swap stories and lessons from our biggest leadership failures. We get honest about the missteps we’ve made building teams, managing people, and growing businesses over the years. Listen in as we dive into topics like ownership mindset, team dynamics, and the delicate balance of motivation through pay versus purpose. We also talk about over-communication, customizing leadership styles to your team, and why sometimes the best thing you can do is pull the trigger on a change everyone else saw coming. You can find show notes and more information by clicking here: https://bit.ly/43YNBnA Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

What if your marketing team never slept and could execute flawlessly 24/7? In this episode, I geek out with Jacob Posel (until recently, Director of AI at Common Thread Collective), who’s building AI agents that act like your own go-to-market team. If you’ve been curious about how to leverage AI to run parts of your business more efficiently, you’re going to love this one. Listen in as we talk through what an AI “agent” really is, how to train your team to use AI tools effectively, and how Jacob’s playbook can help make your entire company more productive. We also get into prompting best practices, the most exciting new protocols and tools in the AI space, and how Gemini and deep research agents are changing the game. This episode leans geeky (no apologies!), but it’s a fun ride with a ton of practical insight you won't want to miss. You can find show notes and more information by clicking here: https://bit.ly/3XA9Yfh Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to h

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success. Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of strong brand positioning, the impact of supply chain shifts—including tariffs and evolving manufacturing trends—and why a commitment to craftsmanship pays off. Plus, Mac shares his insights on work-life balance, hiring with culture in mind, and how over-communication can be a game-changer for business success. You can find show notes and more information by clicking here: https://bit.ly/4kLL5Hw Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCom

Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why she’s rebranding her business while stepping back from social media’s exhausting demands. Listen in as we dive into the power of platforms like Substack and Bluesky, why traditional social media feels like a losing game, and how Sonia is shifting her marketing to focus on deeper connections with customers. We also talk about working with Japanese suppliers, building a team, and the realities of running a beauty brand in today’s digital landscape. You can find show notes and more information by clicking here: https://bit.ly/4iT6Pzt Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news rou

Have you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business by developing a custom AI tool for inventory management, saving substantial costs and enhancing operational efficiency—all without prior programming experience. Listen in as we dive into Zac's journey from identifying the need for better inventory management to the creation and implementation of his AI-driven solution. We also explore the practical steps he took, the technologies he used, and the significant impact this project has had on his business. You can find show notes and more information by clicking here: https://bit.ly/4hbz0Io Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies. Join us as we unpack everything from the latest in AI advancements to the nuances of seasonal business dynamics.  Listen in as we break down what every eCommerce entrepreneur should be aware of, including the strategic use of AI tools in business, the complexities of managing a diverse product inventory, and the real-world applications of new technologies in improving business operations. Bill also shares his insights on seasonal business dynamics, how external factors like weather can impact sales and marketing strategies, and more. You can find show notes and more information by clicking here: https://bit.ly/43s7WRQ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising. Listen in as we discuss the strategic use of Amazon's advertising capabilities—both on and off the platform—and look at how businesses can utilize Amazon's data-rich environment to enhance their advertising strategies. We also explore the nuances and complexities of advertising that extend beyond conventional digital platforms, revealing how these strategies can significantly impact your business's visibility and success. You can find show notes and more information by clicking here: https://bit.ly/3D7CTjO Interested in our Private Community for 7-Figure Store Owners?  Learn

Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from stock selection to wealth-building habits. I’ll share why buying individual stocks can be a great move—if done correctly—and why I believe angel investing and bonds aren’t the best options for most people. Listen in as I dive into the importance of knowing your financial numbers, how to build a personal balance sheet alongside your business, and why the traditional 4% retirement rule may be too conservative. Plus, I explain whether real estate is really the goldmine people think it is and what to consider doing instead. You can find show notes and more information by clicking here: https://bit.ly/4k1YGtK 

Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI to write in your voice, understand your audience, and achieve your marketing goals. Listen in to discover the tools and techniques I used, including dictation, transcript refinement, and incorporating insights from expert communicators. Plus, I'll share my plans for further enhancing my AI copywriters by developing style guides, integrating lessons from expert communicators, and exploring automation for feedback and improvement suggestions. You can find show notes and more information by clicking here: https://bit.ly/419JjrP 

Are you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill D'Alessandro. We dive into everything from offbeat life experiences—such as exotic ski trips—to the nitty-gritty of eCommerce dynamics in 2025. Listen in as we banter about the world of outsourcing eCommerce teams to Latin America, the nuances of international hiring, and the real deal about managing costs while maximizing efficiency. Bill and I also touch on lifestyle choices that influence our business decisions and share personal anecdotes that might just inspire your next big adventure or business strategy! You can find show notes and more information by clicking here: https://bit.ly/412c0qn

Interested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting memories. Now, I'm back to give you a mid-year update on our adventures and learnings from this life-changing experience. Listen in as I dive into the joys and challenges of our travels—from surfing in Hawaii to navigating the crowded streets of Tokyo. I'll share the profound impact this time has had on our family dynamics, our perspective on life, and even my own business strategies. You can find show notes and more information by clicking here: https://bit.ly/3DXEMPW Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy that dives deeper into not just the how-tos of eCommerce, but also the whys and the broader implications for entrepreneurs. Listen in as I discuss my reasoning for these changes, as well as why I'm strategically scaling back on interviews to share more personal insights and adventures in business and life. I also dive into my new approach to quarterly reviews, what I'm prioritizing in 2025, and more. You can expect to hear more on topics that spark passion, drive purpose, and align with creating an amazing life. You can find show notes and more information by clicking here: https://bit.ly/3PCCtEr Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How do you breathe new life into a stagnant business? Today we have Chris Rose, President of Gunner.com, here to share his approach to doing just that. Specializing in high-quality, American-made dog kennels, Chris reveals how to revitalize your business by understanding customer lifetime value and strategically prioritizing initiatives that maximize impact. Tune in to hear about the advantages of manufacturing in the USA, from enhancing quality control to improving supply chain efficiencies. Chris also shares his expertise on building a premium brand, the challenges of scaling using paid ads, and the critical role of selective partnerships in fostering sustainable growth. You can find show notes and more information by clicking here: https://bit.ly/4f1rD5s Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison ranching. You'll hear about Matt's personal journey from lawyer to rancher, his deep connection to land conservation, and the impact of environmental stewardship on food quality. We also take a trip into the field to witness the bison harvesting process in action, so don't miss this one-of-a-kind episode! You can find show notes and more information by clicking here: https://bit.ly/4fKzIvA Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerc

Are you striving to achieve both a thriving business and a fulfilling family life? In this episode, I’m joined by Sam Huebner of Parker Baby Co., who has masterfully balanced growing an eight-figure business while maintaining meaningful family connections, and he’s sharing the strategic and personal insights that have enabled him to avoid being a prisoner to his business. Listen in as Sam shares his innovative approaches to hiring, the impact of adopting core family values, and the benefits of business coaching. We also explore strategies for prioritizing what truly matters—both in business and in personal life—and how to implement changes that foster business growth and personal fulfillment. You can find show notes and more information by clicking here: https://bit.ly/49qHDNc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How did a former dishwasher turn a humble start into a multi-million dollar eCommerce empire? Santiago Roa, founder of Culiau.com, joins the show to tell us how he did just that, opening up about his incredible journey from washing dishes to revolutionizing his industry with a game-changing engraving pen. Listen in as Santiago shares the challenges, milestones, and game-changing strategies that fueled such explosive growth. He talks about the importance of mentorship, how failures shaped his success, and how he built a business from the ground up. If you’re looking for inspiration and real-world advice on scaling a business and overcoming setbacks, this episode is a must-listen! You can find show notes and more information by clicking here: https://bit.ly/4ghM3s5 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

It’s that time of year again! I’m joined by Bill D’Alessandro, and we’re bringing you our eCommerce predictions for 2025. We’ll lay out our expectations for the coming year, tackling topics from sweeping global economic shifts to the cutting-edge role of AI in eCommerce. Listen in as we dive into what 2025 might hold for the eCommerce world, touching on topics such as the Trump administration, nuclear energy, and Bitcoin. We’ll also discuss how political and economic developments could shape the marketplace, the increasing shift toward offshoring, and how integrating AI into daily operations could transform business efficiencies and competitive dynamics. You can find show notes and more information by clicking here: https://bit.ly/3ZJQwNr Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you eager to peek into the crystal ball of eCommerce for 2025? Welcome back to our annual tradition where Bill D'Alessandro and I cozy up for a friendly chat to revisit last year’s forecasts and spin new ones for the upcoming year. We’ll look at our previous hits and misses and discuss what’s next for eCommerce, touching on everything from job market trends to economic shifts and consumer behaviors. Listen in as we break down the trends that defined 2024 and share our predictions for 2025. This year, we dive into how AI is reshaping marketing and the twists in the M&A market. We also explore how new tech and strategies could affect eCommerce and ponder over the broader economic and political landscape's impact on the industry. You can find show notes and more information by clicking here: https://bit.ly/3DcaE2X Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Ever wondered how technology can transform traditional retail? In this episode, we dive into the world of sleep innovation with Matthew Timmins, the innovative force behind LevaSleep.com. You'll hear how his strategic use of live chat has not only skyrocketed online sales, but also fundamentally transformed customer interaction management. Listen in as we explore Matthew’s journey of escalating live chat sales from $10,000 a month to a staggering $150,000, revolutionizing online customer engagement. We also delve into the cutting-edge technologies that enable LevaSleep to efficiently operate multiple brick-and-mortar stores with minimal staff, examine differences in sales team productivity, and discuss how AI is enhancing the effectiveness of sales teams. You can find show notes and more information by clicking here: https://bit.ly/4g3lAy2 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Have you ever considered buying back a business you once sold? In this episode, I sit down with Greg Howlett, a seasoned eCommerce veteran, who shares his remarkable journey of repurchasing a business a decade after its sale. We dive into the strategic insights and personal reflections that guided his decision, exploring how past experiences can shape future opportunities—and create a really cool story. Listen as Greg discusses his approach to rejuvenating a once-thriving brand, the challenges of adjusting to an evolved market, and the nuances of navigating business with family. We also touch on broader topics like the future of eCommerce, the importance of building trustworthy brands, and the delicate balance of personal and professional life. You can find show notes and more information by clicking here: https://bit.ly/3YSXSgQ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.