Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, in fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 2! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource: The P

Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 1! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource The Podcas

How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: How to measure the level of engagement in your emails (including the 5 numbers you want to track regularly to take the pulse of your email engagement) Why a more responsive list means your Email Service Provider will give you better deliverability (and why this is a BIG deal!) How to use surveys to get more people opening and clicking on your emails What clues

Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: Tips for segmenting new people arriving on your email list so you can send them more targeted emails The fastest way for you to become irrelevant to your audience (and what you can do about it, like right now!) How to make sure new people you add to your list are MOST like your existing BEST customers How to find the “secret sauce” that makes your IDEAL email list subscriber Why you might actually be better off REMOVING people from your

How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact  Listen to this episode to hear more about: What Suzi is OBSESSING over right now when it comes to her email list The ONLY 3 channels you can use to grow your email list The one thing you MUST do on social media if you want to grow your list and transform your “followers” into “subscribers” (and better still, “customers”!) What to do with that list of personal contacts or that pile of busines

What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit. EXTRA RESOURCES: You can also get a FREE Online Summit Checklist to accompany this episode. Go here to get yours: mumswithhustle.com/stories   Listen to this episode to hear more about: Why and when you would think about putting on an Online Summit How Suzi Dafnis managed to get Seth Godin, Amy Porterfield, Robert Cialdini, Gretchen Rubin and other AMAZING guests for her recent Business Growth Summit How to enlist the support of your community (and why that’s

INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies. EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about: What being crystal clear on your ideal client REALLY sounds like The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPEC

Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you on a silver platter how they want to be communicated with through their survey responses — from the words they use to the issues they raise. And, how you can USE that information to create ALL kinds of content from headlines to lead magnets and everything in between. EXTRA RESOURCES: We HIGHLY recommend Ryan Levesque’s awesome book “Ask” if you want to learn more about how to create surveys for your audience and analyse your results. You can get the book for FREE here (plus shipping costs): https:

It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effective marketing strategy that is working for them right now. Plus we share some of our insights after 100 episodes of the show! Listen to this episode to hear more about: How fashion stylist, Fiona Keary of Style Liberation, is using a weekly live Retail Review in her Facebook Group to get new clients and build a thriving community. How Amanda Farmer - a lawyer with a difference - created a membership site focused on apartment owners called Your Strata Property and is leveraging Strategic Alliances to grow her business

There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Clint about how he transitioned from helping all business owners to only helping dance studio owners and what tips he would give to other business owners ready to tap into the power of a niche.  FREE DOWNLOAD: Finding Your Niche: 6 Thought Starter QuestionsWe’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down Listen to this episode to hear more about: How being the expert of everything can be exhausting (and what to do i

There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards. FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women Business Owners overviewthat features a list of awards that may be worth entering this year! Listen to this episode to hear more about:  How to use awards as a credibility builder (even if you don’t win!)  How to choose the right awards to enter  The big mistake most people make when they win an award that is drastically reducing the credibility and authority they could be getting from their prize.  One tweak to all your emails that you want to make once you are a finalist or winner of an award  How to use PR to make

Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re all things that are going to take you to the edge of your comfort zone in one way or another. And you have a couple of choices when new opportunities to play a bigger game and have your voice heard in a whole new way arise -- you can shrink back, you can keep the status quo, or you can step out into that new territory. It’s all about finding the courage to stand out and take those next steps. Listen to this episode to hear more about: How winning a recent award came from a moment of courage and acceptance for Suzi How t

With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with Natalie, who has just released her new book The Freedom Plan, about how you can use a book as a way to build your profile. Ttap into her wealth of experience as someone who literally built her business based on her content and ideas. FREE DOWNLOAD: Get the first 3 chapters of Natalie’s new book The Freedom Plan here for free. Listen to this episode to hear more about: Natalie’s opinion on whether it’s best to go with a publisher, self-publish or use a hybrid publisher How big a platform you REALLY need to launch your own book (the answer may surprise you) Innovative ways to get your book content created without it feeling like a slog (and how Natalie used her blog content to create her first book) Why you don’t have to be off in a hut in

Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients. FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts Listen to this episode to hear more about: How you can stream your EXISTING events and expand your audience How including a Livecast option in your offer can overcome objection at the point of purchase - especially if your offer includes a live event Why a Livecast can make your life easier in terms of not having to do live events at all (or at least not in geographically diverse areas) What opening “Suzi’s Bar” had to do with one of our more successful Livecasts ever! The

Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusinessmastermind.com Listen to this episode to hear more about: What exactly IS a Mastermind and how do they work? Why Napoleon Hill had to say about Masterminds in his book Think and Grow Rich The highlights from Suzi’s experience over 20 years being in Masterminds (and why she wouldn’t be without one) How Michelle has increased her ROI on her Mastermind investment every year since joining one. Struggling with confidence? Hear how Michelle gave her confidence a massive boost joining a Mastermind in the US Why you want to

Many of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc. And while you might have thought about your makeup and spent time mapping out what you’re actually going to say… very often people overlook one VERY important part of their video - the BACKGROUND! It makes up the majority of the shot and can REALLY impact how long people watch your video and what they think of your brand. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon are talking about how to make your videos look great! Specifically, what you can do to make your backgrounds and your settings look great - as well as some tips on relatively inexpensive equipment options that will make a massive difference to how fabulous you look on screen. FREE DOWNLOAD: Plus, we’ve got this FREE resource for you Pro Tips for Choosing Video Backgroundswhich you can download here. Lis

Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some other discount as your first idea, when you really don’t have to… and when doing so could actually HURT your business rather than help it. So you want to be really clear about WHY and WHEN you offer a discount or coupon. Because they can be AWESOME when done well… and when not done well you are essentially giving away profit you didn’t need to sacrifice. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon dig deep into WHEN you might want to think about offering a discount or coupon, HOW yo

What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we’re going to answer that for you in TODAY’s episode - where we are going to help you perform the magic trick of making the INVISIBLE, visible when it comes to the value what you’re offering delivers. In this episode, your hosts Suzi Dafnis and Michelle Falzon answer questions for you as we help you perform the magic trick of making the INVISIBLE, visible when it comes to the value you’re offering delivers. FREE DOWNLOAD: Get the 7 Ways To Make the Invisible Visible in Your Marketing Offers Cheat Sheet here. Listen to this episode to hear more about: How Suzi took a feature of her Membership offering that was majorly overlooked

One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks. In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more clients. FREE WORKSHOP: We cover more about this Connection Statement and how you can build a Connection Network in the FREE Get New Clients Workshop: www.getnewclientsworkshop.com Listen to this episode to hear more about: The difference between having a network, and networking (and why getting new clients is NOt about “Networking”) What the “Connection Scale” is and why you need to know where you are on it How to overcome isolation and grow your network The perils of treating your interactions as “transactions” and how to build stronger connections The #1 thing you MUST master if you want to communicate your valu

One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more. FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by going here: Listen to this episode to hear more about: 6 types of Strategic Alliances and how to know which one is right for you The “Peaches and Cream” test and how to use it to pick awesome Strategic Alliances What you can learn from Spotify and Uber’s Strategic Alliance for your small business How a formal dress hire company in Canada used Strategic Alliances to grow their business Suzi and Michelle’s favourite partnerships - what worked and why Much, much more... Also mentioned in this episode: Free Download - Strategic Alliance Framework [INSERT LINK] Fiona Keary - Style Liberation Chantel Gilbert - Bluegum El