Selling With Social - A Sales, Social Selling & Social Media Podcast

Boost Your Sales with Personalized Communication Strategies - David Graswick In a world where sales influencers typically write books to establish their expertise, Mario Martinez Jr. took a different path. Instead, he embarked on a journey that led to the creation of The Modern Selling Podcast, ultimately making him a sales influencer without ever writing a book. But what Mario didn't expect was the incredible impact he would have, with nearly seven years and 250 episodes of wisdom shared. And now, as he welcomes David Graswick, Vice President of Global Sales at DataBook, they uncover the unexpected key to sales success in the digital landscape. Brace yourself for a twist that will revolutionize the way you approach personalized communication, leaving you hungry for more. Today's special guest is David Graswick, Vice President of Global Sales at DataBook. He joins host Mario Martinez Jr. on the 250th episode of The Modern Selling Podcast. Reflecting on his journey, Mario shares that he started the podcas

Boost Your Sales with ROI and Payback: Ian Campbell's Expert Advice Does this sound familiar? You've been told to bombard your customers with a laundry list of product features and hope that it somehow convinces them to buy. But all you're left with is a frustrated audience and lackluster sales results. The pain of spending valuable time and effort crafting complex messages that fail to resonate is all too real. Isn't it time you learned a more effective approach to drive sales success? Our guest for this episode: Ian Campbell, the guest for this week's The Modern Selling Podcast, is the CEO of Nucleus Research, a leading research firm focused on helping organizations understand and articulate the value and return on investment (ROI) of technology. With over 20 years of experience in the tech industry, Ian brings a wealth of knowledge and expertise to the table. He is also the author of the book "The Value Sale," which provides sales professionals with a simple and effective process for building a busi

Does this sound familiar? You've been told to send countless generic emails, hoping that one will catch the attention of your prospects. But instead, you're left feeling frustrated and defeated as your inbox remains empty and your sales winrates plummet. It's time to break free from ineffective actions and address the pain of wasted time and missed opportunities. Discover the power of an omnichannel approach tailored to individual prospect preferences and unlock the key to enhanced prospecting and increased sales deals. You Will Learn in this Episode: Build lasting relationships and close more sales by learning the importance of human connection in sales. Maximize your prospecting efforts and reach your target audience effectively with an omnichannel approach tailored to individual preferences. Discover the power of phone calls in prospecting and unlock a less cluttered channel for reaching and engaging potential customers. Increase your sales by understanding the unique pain points and challenges of dif

  If you're feeling frustrated and defeated because your attempts to close deals are constantly getting stalled, then you are not alone! It can be disheartening when you put in all the effort but still face resistance from prospects who are not moving forward. Despite your best efforts to engage and persuade, you might be experiencing a lack of commitment or a fear of making decisions from your potential clients. This is Ryan Maggio's story: Ryan Maggio's journey is a tale of resilience and growth. A Silicon Valley native, he had a unique start in the corporate world. As a young man, he cleverly navigated a loophole in his college's reimbursement program, managing to save and invest in experiences that would shape his future. This early display of entrepreneurial spirit was a sign of his grit, a quality that would serve him well in his future role in Xactly, a leading software company. Here, he weathered the company's evolution, from its initial VC funding stages to its private equity ownership. The flui

  In a world of sales and personal branding, one woman's journey took an unexpected turn. From the tranquil landscapes of southwest Virginia to the bustling markets of Italy and Brazil, Alison Mullins was on a path of growth and expertise. But it was a fateful encounter with Hurricane Wilma in Cancun, Mexico, that would change everything. Surviving the storm became more than just a test of strength for Alison - it ignited a fire within her, a passion that transformed her approach to sales. But what happened next? How did she turn adversity into triumph? Stay tuned to uncover the remarkable twist in Alison's story. This is Alison Mullins's story: Alison Mullins' journey towards becoming an expert in sales and personal branding can be traced back to her roots in southwest Virginia and her experiences in some of the most competitive markets around the world. As a small-town girl, she began her career in the construction industry specializing in natural stone surfaces. With time, Alison ventured into sales a

  Does this sound familiar? You invest time and resources into sales training programs, only to see little improvement in your team's performance. You've been told that simply providing more information and content will lead to better results. But the pain you're feeling is the frustration of seeing your team struggle to apply what they've learned, resulting in missed sales opportunities and stagnant growth. It's time to break free from ineffective methods and discover the key to truly impactful sales training. Subscribe to Modern Selling on the app of your choice! In this episode, Mario Martinez Jr. invites sales leader and consultant Chet Lovegren to discuss the challenges of traditional sales training. Lovegren emphasizes the need for a different approach to onboarding and training that focuses on making information stick and turning it into a habit. He suggests structuring onboarding programs in a week-by-week format, focusing on singular topics each week. Lovegren also highlights the importance of co

  In a world where career paths are often linear and predictable, one man's journey took an unexpected twist. From the rough and tumble world of rugby league to the intricate world of business operations, Brad Eisenthuth's path was anything but conventional. But it was this winding road that led him to discover his true passion: leadership and culture. Now, he uses his unique experiences and broad knowledge to help organizations navigate the complexities of leadership in a rapidly changing business environment. Curious to know how this unexpected twist shaped his perspective and ultimately led him to where he is today? Stay tuned for the surprising revelations ahead. If you're feeling frustrated and overwhelmed by the constant changes in the business landscape, and finding it difficult to navigate the complexities of leading in such a rapidly changing environment, then you are not alone! Many business leaders like yourself are struggling to achieve the desired results despite their best efforts. They may b

Get ready to unlock a treasure trove of B2B sales insights with the Modern Selling Podcast! Join Mario Martinez Jr. and David Fortino as they dive deep into the world of Intent Data and its game-changing impact on B2B Sales strategies! Ready to supercharge your B2B sales game? Brace yourself for an enlightening episode where we unravel the mysteries of }IntentData! Discover how decoding intent can take your sales strategies to stratospheric heights!  Ignite your B2B sales with the power of Intent Data! Join Mario Martinez Jr. and David Fortino as they guide you through the intricacies of decoding intent for unparalleled sales success! 

Embarking on the journey of SaaS Sales Training can feel like navigating a labyrinth. You know it's crucial for your business growth, but where do you even start? The truth is, without proper SaaS sales training, scaling your software company becomes an uphill battle. It's what sets apart those SaaS businesses that succeed from those having difficulty making it. Finding the right strategies and implementing them effectively... well, it’s no walk in the park. Consider this: You've just onboarded a new sales rep who promises to skyrocket your revenues. But within weeks they're struggling with product demos and failing to close deals. This leaves you frustrated and questioning whether investing in hiring was worth it at all. Sounds familiar? But here’s some real talk... Evolution from Sales Training to SaaS Company In the dynamic world of business, transformation is often key to survival and growth. One such compelling story of metamorphosis comes from Vengreso, which has impressively transitioned from a sales t

Generative AI for Sales Prospecting is an uncharted territory for many. Sure, it sounds like a tech buzzword that's been thrown around lately... But when it comes to implementing Generative AI in your sales strategy... Most are at a loss when it comes to incorporating Generative AI into their sales tactics. Utilizing Generative AI in your sales strategy could be the key to unlocking success. But if you don't understand how to harness its power effectively, you might as well be throwing darts blindfolded. The Role of Engage AI in Enhancing LinkedIn Engagement Let's dive into the world of artificial intelligence, where Jason Tan's company, Engage AI, is making waves. This innovative tool addresses a common challenge - maintaining regular interaction with prospects and clients on LinkedIn. Overcoming Writer's Block with Engage AI We've all been there; staring at an empty screen, struggling to craft compelling prospect outreach messages. No more. With its embedded generative AI technology designed for sales profe

Maximizing Success with Digital Sales Referrals: A Guide with Mario M. Martinez Jr., #240 As the world of sales continues to evolve, Digital Sales Referrals have emerged as a powerful tool for driving business growth. This shift from traditional methods towards more modern approaches has revolutionized how we engage with potential customers and generate leads. In this comprehensive guide, you will gain insights into the transition from traditional to modern selling techniques and understand the impact COVID-19 has had on sales strategies. We delve into the concept of digital referrals, emphasizing their importance in making warm introductions. We'll also explore how platforms like LinkedIn can be used effectively for networking and expanding your reach through personal connections. You’ll learn about securing successful digital referrals by establishing rapport before asking favors and tactfully expressing intent during communication exchanges. Finally, we'll provide tips on leveraging shared connections usin

AI in Business Growth: Leveraging Strategies and Tools, with Ryan Staley #239 Artificial Intelligence (AI) has become a game-changer in driving business growth. AI is transforming the way businesses run, giving them access to solutions and systems that can greatly enhance their performance and effectiveness. In this blog post, we delve into how AI enhances SaaS sales and the role of text expanders in business communication. We also discuss the phases of implementing an AI tool, from understanding the four-phase approach to preparing your organization for AI integration. We explore how SEO combined with AI aids in content creation at scale and ways to overcome challenges associated with large-scale content production. Furthermore, we shed light on common mistakes made by SAS CEOs during customer base expansion and provide effective strategies for growth. The final part of our discussion focuses on the pivotal role B2B sales and marketing executive leadership plays in company growth. Stay tuned as we unravel ho

Top earners in sales use certain approaches to attain their success, and this Modern Selling Podcast episode will examine the top sales strategies needed to become a 1% earner. By adopting these proven techniques, you can elevate your own skills and propel your team to new heights. We will explore various aspects such as developing a winning mindset, consistently prospecting for new opportunities, and engaging in meaningful conversations with potential clients. Additionally, we will discuss how leveraging referrals can lead to higher-value deals and greater customer satisfaction. Furthermore, understanding the traits that set top-performing salespeople apart from their peers is crucial when hiring or nurturing talent within your organization. Lastly, we'll examine lessons gleaned from record-breaking achievements in sales to provide valuable insights on persistence and collaboration. By incorporating these top sales strategies into your playbook, you're setting yourself up for success as you work towards exce

Salespeople and business owners aiming to expand their profits and businesses need powerful selling tactics. In this blog post, we will explore various strategies that can help you improve your sales process, engage prospective clients, and ultimately close more deals. We'll start by discussing the importance of unique value propositions in differentiating your product or service from competitors. Next, we'll delve into leveraging behavioral psychology to better understand how emotions influence purchasing decisions and create contrast through effective communication. Furthermore, we will cover building high-value discovery calls using open-ended questions and communicating challenges effectively. We will also discuss mastering early-stage selling conversations by building rapport with prospects while showcasing your product's unique value. Lastly, we'll provide tips on encouraging prospects to connect beyond the initial sales call through social media platforms like LinkedIn and Twitter as well as sharing va

The Modern Selling Podcast Episode #236: Pitching To Investors: Strategies for Success and Growth with Angela Lee Our guest speaker for today is the amazing Angela Lee, who shares her valuable experience on what investors look for in startups.  Hosted by the dynamic Mario Martinez Jr., this episode is packed with useful tips and tricks to ace your investor pitch.  Some key takeaways include the 4 P's of pitching - People, Problem, Progress, and Price - and how to get a meeting with investors through Angel lists, warm vs. cold intros, and more. Angela also sheds light on the common mistakes founders make when pitching, including the importance of clarity, understanding your customers, and avoiding over-smartness.  Learn how to improve your pitch delivery through verbal, vocal, and visual cues and get an inside scoop on starting your journey as an angel investor. Don't miss out on this exciting episode and subscribe to The Modern Selling Podcast now! 

The Modern Selling Podcast Episode #234 featuring Mike Cabot, CRO at Moogsoft. Sales Leadership: Inspiring Teams and Driving Results. Critical leadership success expectations and sales culture best practices for sales or revenue enablement organizations

The Modern Selling Podcast Episode #234: The Evolution of Selling: Buying, AI and the Impact Enablement on Sales with Ketan Karkhanis. In recent years, the world has witnessed a tremendous shift towards an all-digital way of doing things, especially after the Pandemic. From remote work to virtual meetings, the digital age has changed the way we do business. In this new era, web pages have become the main selling point for any company. With the rise of Artificial Intelligence (AI), web pages can now be personalized to cater to the specific needs of individual buyers. This personalized approach to selling has proven to be highly effective, and it is revolutionizing the way companies approach sales.

Get ready for an EPIC episode of the Modern Selling Podcast! Host Mario Martinez Jr. sat down with sales expert David Weiss to discuss how early-stage companies can crush it in today's market . With 20 years of experience in the technology and professional services industry, Weiss knows what it takes to build a successful sales team. As the CRO of The Sales Collective and founder of DealDoc, he shared his top tips on hiring your first salesperson and VP of sales, achieving product-market fit, and transitioning from founder-led growth to sales-led growth. This episode is a MUST-LISTEN for any startup or entrepreneur looking to scale their business and achieve sales success. Tune in to the Modern Selling Podcast now!

Vengreso's Modern Selling Podcast Episode: Innovative Tactics for Effective B2B Marketing and Sales with Camela Thompson, #232