Focus Is Your Friend: How To Double Down On Marketing That Matters

Buckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rates, reducing shopping cart abandonment, streamlining sales processes, and other strategic and tactical initiatives across the digital growth marketing spectrum. His growth models syncs product, engineering, data, growth, marketing, and sales divisions to drive sustainable growth. He owned (and later sold) two full-stack marketing agencies which handled startups and Fortune 500 companies, with customized solutions for every client. In addition, he has built and sold ventures in the medical, SaaS, software, technology, marketing, web, media, and consumer product industries. Buckley was an early growth team member of an Inc. 500 company, which he helped grow over 100,000% (from $51k in revenues to over $60mm) in a few short years before being recruited as COO of a publicly traded sports management company. For the last dec

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills. Linda has an MBA and a BS in Communications from Boston University. Her work wi

A 25-year-veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As the Senior Vice President of Marketing she leads global Marketing and Communications efforts for 2K. Under her leadership, the 2K team has published some of today's biggest games and established franchises, including critically acclaimed titles from the Battleborn, BioShock, Borderlands, Civilization, Evolve, Mafia, NBA 2K, WWE 2K and XCOM series. Sarah has applied her understanding of the audience and quest for innovative marketing techniques that deliver results, to the marketing and communications of hundreds of games. Sarah has a BFA in graphic design from Paier College of Art and an MBA in marketing from the Graduate School of Management at the University of San Francisco. In her spare time, she might be found enjoying the Bay Area's live music scene, taking a bootcamp class or being a lacrosse mom.   “We don’t take no for an answer. If we want to do somethin

Ian Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets and come up with countless quality ideas for your online marketing, Ian is a prime mentor for upcoming marketing gurus. Currently, Ian is the CEO of authenticWEB, a multi-talented online agency based Orlando, FL. His team works daily on exquisite website designs, innovative marketing strategies, outstanding video production and top rated search engine optimization. “If people only marketed with their customers’ stories, they would have brilliant businesses that no one could take away.” – Ian Garlic What you’ll learn about in this episode: Identifying your ideal customer Key performance indicators: how to use KPI to keep yourself on track What good SEO looks like How to use limited resources to their full potential Why you need to be ready to pivot Ian’s must read books for business and marketing Why you need to star

In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education all of which leads to advocacy. His duties cover influencer relations, public relations, social media, events, licensing, philanthropy, partnerships, and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Grand Marnier, Cinzano, Aperol, and, of course, Campari. Dave has more than two decades of marketing and communications experience working on some of the world’s most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Makers Mark, Microsoft, Kmart, and Sega. A former television reporter for NBC and CBS, his most humiliating moment came from his appearance on Wheel of Fortune (he didn’t win). What you’ll learn about in this episode: Dave’s career story Why Dave and Campari America threw out their standard marketing and started embra

Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business. Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, they caught the attention of bigger agencies and sold the agency in 2012. Now, Jason leads JasonSwenk.com, a unique consultancy helping marketing agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used. Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two podcasts that are available for download and subscri

Recently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fortune 500 calls him a “defining figure in business and technology” and “top trendsetter to follow.” As the CEO of management consulting and market research firm FutureProof Strategies, he helps clients of all sizes better understand emerging innovations and trends, and cultivate competitive advantage on the back of them. An award-winning provider of keynote speeches, workshops and seminars for Fortune 500 businesses, non-profits, associations and educational institutes, he’s partnered with many leading organizations to deliv

In our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED’s Michael Lupetin, Evernote’s Greg Chiemingo, and PayPal’s Janet Ball. We also share a big announcement for how this podcast will be changing in 2017 so that we’ll be able to bring you much more valuable content. What you’ll learn about in this episode: Why most companies don’t actually put their audience first — and why they absolutely should (Michael Lupetin) The 10 levels of audience engagement (Michael Lupetin) Why you need to make a decision where to put your resources and why it’s okay if that decision doesn’t work out (Greg Chiemingo) Why have to take enough time to figure out if you plan is working or not (Greg Chiemingo) Why you need to listen to what your customers are telling you that they want (Janet Ball) Why you can’t mistake intuition for marketing (Janet Ball) Full interviews: Michael Lupetin Greg Chiemingo Janet Ball Ways to contact Michael Lupetin: Website: www.KQED.org LinkedIn: w

This week we sharpen the saw with a few golden nuggets from InterviewConnections.com’s Jessica Rhodes’ interview. We also focus on why it’s so important to spend time doing things you love. What you’ll learn about in this episode: The value of podcasting Why you don’t need to have a big audience for your podcast to be successful Different kinds of goals you can have with your podcast My goal for this podcast Why it’s so important to stick with your podcast after starting it Finding a hobby that you love Some hobby ideas if you’re struggling to think of them “Writing That Works; How to Communicate Effectively In Business Resources: Website: InterviewConnections.com Website: www.jessicarhodes.biz Webinars: www.jessicarhodes.biz/webinar Book: “Writing That Works; How to Communicate Effectively In Business” by Kenneth Roman & Joel Raphaelson

Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of RockThePodcast From Both Sides of the Mic! Jessica is also the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple as a How to Podcast show in iTunes and has also been included in the syllabus for a course about podcasting and audio journalism at Western University in Ontario, Canada. Jessica is has been a speaker at Podcast Movement, Podfest.us and Dream Business Academy. She lives in Rhode Island with her husband and two kids. What you’ll learn about in this episode: Why you should start a podcast The steps you need to take to get a podcast started Why anyone in your company can be your podcast’s host — even an intern — if they have

This week we sharpen the saw with a few golden nuggets from EAT Creative Studio’s Renata Amaral’s interview. We also focus on why it’s so important to take your vacation. What you’ll learn about in this episode: Why you can’t create a real brand until you know who you are Your logo is not your brand Why your logo may need to change as your company DNA changes Why you need to examine your brand every year or two Bringing your brand to life with art Taking a break with vacation Why I took many months off a few years ago Book recommendation: “Leadership and the Art of Conversation: Conversation as a Management Tool” by Kim H. Krisco Resources: Website: www.weareeat.com Book: “Leadership and the Art of Conversation: Conversation as a Management Tool” by Kim H. Krisco

To say Renata is passionate about branding and design would be an understatement. Anyone who is in the room while she talks about one of her many projects, or shows off a new design hot off the press will instantly feel it’s something more. And be careful, her excitement is contagious too. It’s palpable. It’s love, a real love for turning complex ideas into tangible and beautiful things. A deep admiration of the power to reveal elevated principles through smart design. Since 2003, Renata Amaral has specialized in brand development and design, getting her start with some of the best agencies in Brazil such as FLAG and Ogilvy where she cut her teeth working in client services leading a team of creatives to deliver quality work to some of the world’s biggest brands. It was here where her love affair with branding started as she began to intensely study design and develop her own unique creative process. A bit disillusioned by the status quo of the U.S. job marketplace in 2009 (as were most folks that year), she

This week we sharpen the saw with a few golden nuggets from Elevator Speech’s Dave Yewman’s interview. We also focus on ways to get your stories out of your head every week. What you’ll learn about in this episode: Getting right to the point when you’re speaking Why you need one hour of preparation for every minute that you present “Be Bold. Be Brief. Be gone.” Working on your storytelling Taking 20 minutes at the end of the week to write down what you’d like to remember Why you should hand write it instead of typing it “Weekend Language: Presenting with More Stories and Less PowerPoint” by Dave Yewman and Andy Craig Resources: Website: elevatorspeech.com Twitter: @ohgettothepoint Book: “Weekend Language: Presenting with More Stories and Less PowerPoint” by Dave Yewman and Andy Craig UMMO App Presentation Zen

A friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?” Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’” That’s a pretty good elevator speech for a presentation coach. Dave likes to think there’s a bit more to presentation coaching than that — but it’s a great place to start. In the past 10+ years Dave’s coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regularly to groups about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders, and consumers. Dave lives near Portland, Oregon. What you’ll learn about in this episode: Why it’s so important to frame your message to get to the point Crafting a speech that keeps people engaged Why you need at least one hour of pre

This week we sharpen the saw with a few golden nuggets from UpLift’s CMO Phil Carpenter’s interview. We also focus on ways to get rest this weekend so that you’re refreshed and ready for the next week. What you’ll learn about in this episode: Niching down to finding your perfect customer and growing from there Getting rest this weekend Why you need to spend time with no distractions The benefits of quiet space — this means no looking at your phone! Scheduling rest on your calendar Book recommendation: “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps” Resources: www.uplift.com www.linkedin.com/in/philcarpenter “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps” by Kelly Williams Brown http://www.health.com/health/gallery/0,,20459221,00.html

Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center. What you’ll learn about in this episode: Why marketing segmentation is so important How Phil hones in on his market and then tests it How Phil picks and chooses what marketing channels to use Why you need to get clear on your definition of who you want to reach and you want to influence them Why you need to allocate your resources based on what your objectives Why you need to offer truly valuable content Inspiring action, exploration, and engagement Helping your sales people successful Why you need to get public rel

This week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strategies for getting enough water in all throughout the day. What you’ll learn about in this episode: Putting your audience first Learning from other companies Going for the big splash Why it’s so important to drink water Why you should begin your day with 16 oz of water Recommendations for the kind of water bottle to get and use regularly Why you need to be going to the bathroom every 60-90 minutes Don’t reach for sugar to battle your 2 PM lack of energy -- reach for water Why you should read "Whatever You Are, Be a Good One" by Lisa Congdon Resources: Website: www.kqed.org LinkedIn: www.linkedin.com/in/michaellupetin Twitter: @kqed Facebook: www.facebook.com/KQED/ Book: "Whatever You Are, Be a Good One" by Lisa Congdon

Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the county in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communications efforts, including advertising, audience insights, social media, public relations, community engagement, government relations, design and creative services. Before joining KQED, Lupetin served as Vice President of Group Programming for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Bravo, Cartoon Network, CNN, Turner Broadcasting, and 20th Century Fox. Prior to Moxie, Lupetin worked on the launch of Apple iTunes; the strategic marketing plan for Blue from

This week we sharpen the saw with a few golden nuggets from Greg Chiemingo’s interview. We also focus on keeping track of the things that count and meeting up with the people that matter. What you’ll learn about in this episode: The big lessons we learned on Monday from Greg Chiemingo Focusing on testing Spend the time to really evaluate the effectiveness of your marketing campaigns - most people don’t wait long enough to get traction Networking: Why you need to make a list of the people you want to see Sharpen the Saw Action: Talk to three people and set up a time to meet them Resources: Website: www.evernote.com LinkedIn: www.linkedin.com/in/gchiemingo Twitter: @gchiemingo

Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of on and off air interviews and presentations in the US, Europe and Asia. His clients and employers have included Microsoft Surface, Microsoft Windows, RealNetworks, Sega, Edelman, WE and more. And he likes horse racing. What you’ll learn about in this episode: Greg’s recent career move to Evernote Reaching audiences with the right number of messages Identifying your customers and communicating your value to them so they can hear and act on them How Evernote stands out in the crowded productivity app environment Engaging w