Mister Beacon

Cisco reveals that over half a million of their Meraki Wi-Fi routers in the field have built in Bluetooth hardware that enables them to act as iBeacons. Thanks to a recent cloud update, these can also be used as beacon gateways to monitor third party beacons. We talk to Colin Lowenberg who is responsible for managing the Cisco Meraki API product offering about what this means, the functionality available, how it’s being used by customers and how Cisco wants to work with other vendors in the beacon ecosystem.  See acast.com/privacy for privacy and opt-out information.

Beacons can enable an enhanced ticketing experience by having mobile apps recognize fare gates and ticket collectors. We talk to Dimiter Dimitrov – CEO of Tickey about his experiences developing and deploying his company's beacon app.  See acast.com/privacy for privacy and opt-out information.

We talk with Ferenc Brachmann – CEO of Beeem about their work creating tools to enable the publishing for the Physical Web and their experience with Eddystone URL beacons at the European Table Tennis Championships.  See acast.com/privacy for privacy and opt-out information.

We learn how Visual Light Communication (VLC) can be combined with Bluetooth Low Energy (BLE) and integrate with the Internet of Things (IoT) to enable new disruptive functionality. Greg Carter, Acuity Brands General Manager for IoT explains this and why the largest provider of lighting systems in the USA is so well positioned to drive adoption of these technologies.  See acast.com/privacy for privacy and opt-out information.

Unacast's CEO provides a jargon busting introduction to programmatic advertising and how beacons are creating opportunities for brands, retailers and proximity solution providers.  See acast.com/privacy for privacy and opt-out information.

Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution.  See acast.com/privacy for privacy and opt-out information.

Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco's web management tools in action.  See acast.com/privacy for privacy and opt-out information.

Getting beacon deployment right is the difference between success and failure. It involves art, organization and science. We distill what you need to know into ten critical success factors and discuss them with Siddharth Panigrahi of Gimbal, one of the most experienced engineers in this area. Sidd has worked on many of the biggest beacon deployments in the world, including three Super Bowls, SXSW, MLB's baseball stadiums and Citibank.  See acast.com/privacy for privacy and opt-out information.

It's easy to make mistakes when it comes to privacy and beacon apps. The consequences are serious. Hear Jarno Vanto of Borenius, one of the leading lawyers that specializes in beacon privacy describe the pitfalls and how to avoid them.  See acast.com/privacy for privacy and opt-out information.

Kevin Hunter, former COO of Gimbal / President of inMarket discusses where the opportunities are for entrepreneurs in the proximity ecosystem. We discuss audience aggregation, AR, Smart Cities, and the impact of Google's Eddystone on the opportunities to create value.  See acast.com/privacy for privacy and opt-out information.

MOCA’s CEO & CTO explain how proximity is informing the Mobile World Congress app, how they can drive incremental revenue for conference organizers, their experience of solar powered beacons and an example of a beacon enabled app making one of Spain's biggest tourist destinations smarter. https://www.mocaplatform.com  See acast.com/privacy for privacy and opt-out information.

Episode 12 - inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in a beacon enabled advertising network  See acast.com/privacy for privacy and opt-out information.

We explore how Ukranian based Leantegra has blended Bluetooth beacons with Ultra Wide Band (UWB) and Wi-Fi, what UWB is and what it brings to the solution, and the advantages of doing business from an country with faster/cheaper Internet connectivity than the USA.  See acast.com/privacy for privacy and opt-out information.

Kiyo was the CEO of Meridian and now leads HPE Aruba's beacon business. We hear the story of how Aruba acquired his start-up and how Aruba used Wi-Fi and beacons to solve the challenges of proximity apps at Levi Stadium.  See acast.com/privacy for privacy and opt-out information.

Szymon Niemczura is CEO and Co-Founder of Kontakt.io. He talks about the strategy and applications that have enabled his company to sell the largest number of beacons in 2015 (by ABI's reckoning). We explore how they intend to make money while maintaining their partner relationships, their future offerings, what inspired the founding of their company and what developers need to be aware of before choosing their beacon provider.  See acast.com/privacy for privacy and opt-out information.

Rick Belliotti is Director of Information & Technology Services, as well as Business Development for the busiest single runway airport in the USA. He describes the rationale and process of developing a beacon infrastructure, how the airport business works and important things that people need to know, if they want their technology to succeed in one of the busiest types of venue. He also gives us a sneak peak of their new airport app, designed to work at multiple airports. It has some unique proximity features.  See acast.com/privacy for privacy and opt-out information.

John Coombs explains what's required to build an Orchestration layer for a beacon solution and why you need one. He shines a light on his company's customers and why some of them came to Rover as a "second surgeon”, asking Rover to fix the problems from their first attempt at beacon deployment.  See acast.com/privacy for privacy and opt-out information.

Vincenzo Dentamaro reveals details of their deployments at Fiat's factories, the Rome subway and museums in Italy and the US. They talk about their approach to pricing and their future plans.  See acast.com/privacy for privacy and opt-out information.

Scott Jenson on Google’s announcement to move Physical Web directly into Android, how it's being used, Bluetooth activation and concerns about Google controlling the Physical Web proxy.  See acast.com/privacy for privacy and opt-out information.

Jeff Russakow discusses the deployments Gimbal are powering, reveals numbers of developers on Gimbal's network, and a surprising vertical that is exploding ... and it's not retail.  See acast.com/privacy for privacy and opt-out information.