Eavesdropping On Marketing

We work through a PR opportunity Tony is pursuing with CMO.com about how AdTech and MarTech are melding and what that really means for brands.

We go off our usual marketing topics and instead open up about managing our workloads and getting the most out of every week as we drive to meet up for lunch at Chipotle.

We celebrate MomentFeed's Series C round, but can't help digging into the company's challenges with hiring the right VP of Sales and how that affects Marketing.

We debate the role and value of awards, specifically the idea of submitting for any marketing-related awards that are not obvious top-tier awards.

We quickly boil down the challenge of getting a completed content piece (like a white paper) out there into two main approaches.

We break down something most early-stage B2B companies need - a sound account-based marketing approach combined with content - and how to do it cost-effectively.

We have fun with a topic that has hit us in the face and that marketers can't get around - promo items - and discuss how to determine what the right tchotckes are for brands.

We dig into a massive opportunity that Joergen felt was lost when he was heading up marketing at MomentFeed and try to dissect what could have been done differently.

We reflect on a comment made by Trello CMO JD Peterson about there never having been a better time to be a marketer while this is also the hardest time to be a marketer.

We continue our chat about Troopwork as Tony develops his strategy to get them referenceable clients and we ask if that is marketing or customer development.

We get into an idea for Ylixr (Joergen's startup) to figure out how to execute a consumer survey and develop a report to use for PR, biz dev and fundraising purposes.

We warm up a new opportunity before Tony's meeting with the CEO of Conversion Logic and Joergen gets fired up about Facebook video for B2B marketing and more.

We celebrate Tony's consulting gig with Troopwork and ask some important questions about how to kick it off and discuss marketing strategy vs. go-to-market strategy.

We start exploring what Impact Radius is doing in terms of marketing and what they should consider next, all in light of them bringing on our old friend Dave Yovanno as CEO.