Sbam Shorts, Your Weekly Small Business Success Tip

Small Business Association of Michigan Vice President Communications Michael Rogers talks with sales trainer and coach Greg Coyne of Jerry Weinberg and Associates Sandler Training about improving your sales success by putting more effort into effectively listening to your customers and asking the right questions.

Small Business Association of Michigan Vice President Communications Michael Rogers talks with recruiting expert Sheri Welsh, owner of Welsh and Associates in Kalamazoo, about how to attract better employees to your small business.

Small Business Association of Michigan Vice President Communications Michael Rogers talks with Linda Daichendt, executive director of the Mobile Technology Association of Michigan, on ways you can use your mobile devices more efficiently and avoid racking up data charges.

Small Business Association of Michigan Vice President Communications Michael Rogers talks with nationally-known small business advocate Chris Holman about business casual dress codes and dressing appropriately for your small business culture.

Small Business Association of Michigan Vice President Communications Michael Rogers talks with Chris Buck of McCardle Restoration (a Michigan 50 Companies to Watch for 2016) to get tips of preventing water damage in your building. Today on SBAM Shorts.

Small Business Association of Michigan Vice President Communications Michael Rogers talks with social media expert Kate Snyder, owner of Piper and Gold Public Relations, about optimizing your customer engagement by writing an appropriate Facebook post. Today on SBAM Shorts.

Videoconference etiquette tips. SBAM Vice President Communications Michael Rogers gets advice from Linda Daichendt, executive director of the Mobile Technology Association of Michigan.

Don’t let your website get out-of-date. SBAM Vice President Communications Michael Rogers has advice from small business tech expert Tony Merlo. Need help? Get free website assistance from the Google Get Your Business Online project (SBAM is one of the Michigan project partners.)

Learn about the key components of a basic business plan. SBAM Vice President Communications Michael Rogers talks with business coach and consultant George Scott.

The Small Business Association of Michigan is partnering with the state of Michigan to offer free seminars and webinars over the next few months to help small business owners do a better job accessing capital. SBAM Vice President Communications Michael Rogers talks with Linda Cena of the Department of Licensing and Regulatory Affairs

What are the key elements of a successful small business marketing video? Find out on SBAM Shorts when Small Business Association of Michigan Vice President Communications Michael Rogers talks with Karen Stefl, a partner with mid-Michigan-based Such Video.

Small Business Association of Michigan Vice President Communications Michael Rogers talks to employment and management consultant Cynthia Pepper about the importance of clear communications, independence and trust for attracting young workers.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Liz Martinez, an author and retail security expert, to learn more about how to train your employees to detect counterfeit currency.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Elizabeth Rose of Michigan-based Independent Bank, about protecting yourself from fraud liability by upgrading to the latest chip-enabled credit card technology.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Sue Tellier, the owner of JetCo Solutions in Grand Rapids. Her small firm won the Small Business Association of Michigan’s 2015 Wellness Challenge.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks Seena Sharp is the author of The Competitive Intelligence Advantage, about the importance of worrying more about your customers than you do your competitors.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Tony Merlo, owner of Detroit-based SmarterPhones.net, about a simple maintenance procedure you can perform on your smartphone.

If you offer any kind of employee benefit plans, there’s a set of government ground rules you have to play by called ERISA and ACA compliance. SBAM’s Vice President Communications Michael Rogers talks with HR strategy and benefits expert Gary Kushner about how small employers can avoid being tripped up by the complexities of IRS and Department of Labor plan reporting requirements.

Learn more about the key elements of a successful small business marketing video. Small Business Association of Michigan Vice President Communications Michael Rogers talks with Karen Stefl, a partner with mid-Michigan-based Such video.

Learn how an ergonomically-friendly workplace can help improve your small business productivity. Small Business Association of Michigan Vice President Communications Michael Rogers talks with James Good, president of Humantech of Ann Arbor.