Business Owners Freedom Formula With Paul Maskill

After a successful career as a global corporate leader responsible for building some of the world’s most notable brands, John Hinkle began his own SHIFT journey. It began when his career was unexpectedly upended through a corporate merger. The event became a pivotal time of questioning and reflection, which led to the discovery of five core principles he developed to master his own life and career change. It was during that same time that John began sharing these principles with many other mid-career people, who he describes as the ‘working worried:’ men and women who no longer feel vital or safe in their careers, who (like John himself) want to take control of their futures, yet feel stuck not knowing what steps to take to achieve the career and life they’ve longed to have. John and I have a great conversation about how his 5 Shift Principles can help you achieve the life you want. He also takes us on a journey of the 4 life transitions we all experience and how to master them. Last but definitely not least,

You've probably said this AND heard this before: Facebook ads don't work. Facebook ads are a scam. Facebook just wants our money. My customers aren't on Facebook. None of those are true - they are simply excuses. The key to success in FB ads (and business) is to have an actual strategy and patience to know it probably won't work right away. Just like riding a bike. A bike doesn't work if you don't know how to ride one...but that doesn't mean they don't work!

There's so much more to thanking your employees for the year than just a little Christmas bonus in their paycheck. Yes, money is nice...but it doesn't mean much to your team. It's easy to write a check. But when you do things like a holiday party to show your appreciation and gratitude it goes a long way. Especially when you invite everyone's families as well. Take the time and make the investment to show your employees how much you care and how much they are appreciated.

Phil Newton takes that overworked, underpaid person and helps them to move to a stage of being unHustled. Phil works with clients to free up their time, focus their offer, find their most fabulous clients and facilitate a world-class experience for their clients. In essence, he helps people earn more while working less. As the owner of an investment company, Phil knows what it means to work himself to death, and why it’s so important to find a way to work smarter and enjoy life more. He’s put together a system to help business owners and high performers hone in on their zone of genius, work smart and make more money. In my interview with Phil, we first learn about his journey to completely un-hustling - working one hour per day (or less). Phil was working 14-16 hour days until he wound up in the hospital, on his death bed. Literally. He knew it was time to change. So he did! Today, he helps others do the same; leverage their expertise to create a business that allows them to work less and make more.

As 2018 winds down, we are ramping up with both of our local businesses. With a big focus on just focusing on our strengths. Growing up and moving around in the real world, everyone tells us to work on our weaknesses. That's a big uphill battle. What if you just focused on your strengths and the things you love? And you delegate the rest? Life will be much happier and your businesses will thrive! I share with you what I'm delegating in my businesses as we end 2018.

Q: How do you stand out of the crowd when there are 1000's of businesses selling the same thing you're selling? A: By doing the little things that they are too lazy and too cheap to do! Now, there are a ton of things that you can do, but one thing that always works is holiday gifts. Like, reall gifts...that shows that you took the time to think about them and shows that you truly appreciate them.

Jennifer Dawn is the owner of Jennifer Dawn Coaching. She began her entrepreneurial career selling apples off her grandfather’s tree because a lemonade stand was so “yesterday”. At 23, Jennifer founded a software company and grew it from nothing to seven figures and then went on to become the Software Division President for a $54M manufacturing firm. She was then asked to lead and mentor a national network of women entrepreneurs and discovered a love for coaching. Jennifer is a Profit First Certified Coach and Provendus Growth Academy Coach. She has built two multi-million dollar businesses, is a published author, and accomplished speaker. Jennifer and I focus on chatting about one of the biggest problems that small business owners face...cash flow! Jennifer shares with us the Profit First model and why it's so important to the long-term success of businesses (and their owners!). She also shares with us how to put $100k back on our bottom line in less than ONE hour!

It's that time of year where it's really easy to pack it in and wait...and wait... We wait until January 1st, an arbitrary date to start something. A New Year's Resolution That will be all but forgotten by February 1st. Why wait around for another 5 weeks when you can sprint to the finish and start 2019 with more momentum than ever?!?

There are way too many days, we as business owners forget about WHY we actually started our business in the first place. And we need to put a stop to that! We get caught up in the weeds, putting out fires and getting discouraged. Our only goal becomes to survive the day. It's time to start putting YOUR WHY back at the forefront for good! Why did you start your business?

David Quick is a recovering bull in the china shop who uses his passion to help business leaders and their teams thrive. A 3-time CEO of rapid growth organizations, David helps leaders thrive by sharpening their focus on Vision, Values, Expectations, Engagement. David’s executive coaching, live events, keynote presentations and group sessions all help leaders create powerful herds of high performing bulls. His no-BS communication style resonates with high performing leaders of all levels. In my interview with David we learn about his journey to where he is today, helping bulls thrive in china shops. David helps business leaders harness the power of their herd while empowering them to be their best. We also chat about why when employees are not living up to their employer's expectations that it's the employers fault, not the employees. Lastly, we learn about some of the biggest leadership failures that he has seen and how they stifle potentially great performances.

If you don't set the boundaries, your customers will set them for you...or destroy all boundaries. And then your customers are running YOUR business. If you have a scarcity mindset and say YES to everything because you NEED the business, you're going to get trapped. Today, I share with you two examples that have come up in two of my businesses within the last week. And how saying NO helped maintain our freedom.

As the boss, it's sometimes really hard to make changes. Especially when we have employees and customers...we don't want to be the bad guy. We don't want to ruffle feathers. We just want everyone to like us! By communicating the WHY and sharing how it will make their life easier is the easiest way to make the changes. I share with you today two real life examples of how to make it happen!

Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.  Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first ever influencer campaign to effectively promote Lakeshore’s movies.  He then went on to build applications, platforms and campaigns for celebrity clients such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application fo

If you don't want to deal with something more than once, put a process in place to make sure it doesn't happen again. Instead of being a firefighter, be an engineer who puts processes in place to prevent fires in the first place. Way too many business owners fight fires all day but then do nothing about preventing them in the future. I share with you today a new process we just implemented after letting a potential customer down.

First, you need to realize that your business isn't special. The service that you provide is also provided by millions of other people in the world...and probably 100's in your local market. When you realize that, you start to act a little differently. And you start to have empathy for your customers and patience for long-term success. Once you realize that it's all about the customer experience, your business will be forever changed.

It would be safe to say that Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren. Big A, Aaron Walker, is the second repeat guest on The Business Owner's Freedom Formula Show (and he's already positioning himself for a third visit :). We quickly revisit his entrepreneurial journey to where he is today which is sure to inspire any business owner out there. We then get to discussing the importa

Here’s the thing about customer feedback…unless someone is REALLY upset, they probably won’t give you feedback. Unless you ask for it! So that's the first thing...you NEED a system in place to get candid feedback from every customer. Most customers who aren't 100% happy with your business won't tell you...they'll simply go elsewhere and vote with their dollars. They won't come back...and you'll never know why. In order to get a real pulse of what's going on, you need a customer feedback system in place!

With so many bright shiny objects out there, I try to keep the distractions to a minimum. There are rabbit holes that we can get stuck down because these tools are "cool"...but are they functional? Today, I want to share with you Trello which is one that is helping me tremendously for my coaching business. It's basically a great way to stay organized and collaborate with others...whether it's project management, solo accountability or client communication. Check it out!

Scott Beebe is the Founder and Head Coach of  MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast. Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes. Scott is THE FIRST repeat guest on The Business Owner's Freedom Formula Show and he does not disappoint! With so many business owners stuck on the hamster wheel of chaos, Scott provides some powerful, actionable advice to start liberating ourselves from CHAOS. He shares with us the three things that are so vital to the success of businesses yet often overlooked: vision, mission and values. He dives into the two non-negotiables of running a small business AND most importantly The Four Steps to Business Freedom.

NEWSFLASH! There's always someone out there willing to do it cheaper! If you compete on price, you will the race to the bottom. And nobody wants to win that race! It's time to eliminate the scarcity mindset. AND it's time to realize what outcomes do you actually provide. In this episode, I shed some light into my dog walking business and why we charge a premium price. *Note: It has nothing to do with how we walk a dog...everyone can do that.*