Breakthrough Pt Marketing Podcast With Chad Madden

Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses: -His experience as an early pioneer of health and wellness -The importance of patient retention -A formula for retaining patients, called the 4 F's of Retention For more from Dr. Miles Bodzin and the Cash Practice, check out these links: cashpractice.com thecallingmovie.com loyalpatientjourney.com ------------------------------ Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn

Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic. He answers questions like these from the audience: What email platform do you use to be HIPAA compliant for sending newsletters and offerings? Would a weekly email campaign be overbearing to recipients and lead to unsubscribes? Do you have any advice for things you wished you would have done prior to moving your clinic location? This episode is a must for anyone looking to drive more visits from past patients. How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn

Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares: -How he got started in podcasting -7 questions for good communication -His philosophy on communicating the value of physical therapy Want to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/ ------------- Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer

Today’s market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices. A lot of practice owners I’ve talked to recently are worried about the future of their practice. So what do you do in this situation? We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut. In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success. I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners. To sign up, visit: https://info.getbreakthrough.com/gr

Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable. We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X’ed the value of his practice with the strategies discussed in this episode.

Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist. Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation. If you'd like to contact Paul, you can reach him at his office line or email. Office: 412-594-5536 Email: pwelk@tuckerlaw.com Interested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.

Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like: How do you hedge against declining reimbursements? Inflation and staffing challenges are driving up costs. How can we maintain profitability? What are strategies for filling schedules and filling space? How are practice owners addressing staffing challenges? What is your experience with negotiating insurance contracts? What are the top 3 forces that will influence practices in the coming year? -------------------- How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer

John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days. In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay? Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793

Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to? This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you’re using it correctly — is to drive patient visits, reactivations, and referrals. In last week’s episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612 In today’s episode, he talks about handling email campaign responses. Armed with this information, you’ll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are: 1. New Patient Sequence 2. Workshop Registrants But this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're

I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing. My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl

In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including: What categories of expenses do you factor into your financial plan? What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing? Which marketing channels perform best for outpatient PT? This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer

Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live

Chad talks about the big movement Breakthrough is leading, along with physical therapists across the country, to fix the broken healthcare system. What is the Physical Therapists' Pledge? Why are hundreds of PTs signing it? What's the desired outcome? Chad answers all these questions in the podcast. To learn more and take the Physical Therapists' Pledge, visit PatientDemand.com. -------------------------------- Interested in joining the next podcast LIVE and participating in the conversation? Your next opportunity is coming up on Tuesday, December 6th. Register now at getbreakthrough.com/join-live

Carl Mattiola, the OTHER CoFounder of Breakthrough, takes over the podcast to talk about the opportunity with TikTok. This episode is a recorded session from Breakthrough's recent Virtual Summit. Carl answers questions like: “Are patients on TikTok?” “Is TikTok overhyped?” “What is the fastest growing demographic on TikTok? “What kind of content is working on the platform?” To view the recording with slides, visit https://info.getbreakthrough.com/virtual-summit-replay and scroll to the ‘TikTok’ session.

In this live session, we tackled the question of how to avoid a decline in visits during your slow season. I share how I worked with my team to eliminate our slow season entirely and turn it into our busiest time. We also discussed questions from the Breakthrough Inside Circle group on topics such as hiring and personnel, benefits verification, and more. Want more tips on how to grow despite the holidays, inflation, and declining reimbursements...? To schedule a free consultation and learn how you can boost Patient Demand in your community, visit getbreakthrough.com/podcastoffer

Chad recently conducted in-depth research on the state of healthcare in the U.S. In this episode, he shares his findings and discusses what it means for conservative care. To view the recorded version with slides, visit https://info.getbreakthrough.com/virtual-summit-replay. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Sign up here: getbreakthrough.com/join-live

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.

Chad recently came back from Breakthrough Live, an event where dozens of practice owners get together to work through and solve the biggest challenges in the practice. Chad shares his 5 biggest takeaways from the event, including how practice owners are approaching growth in the current economic climate, the opportunity with TikTok, and strategies to support hiring. The next Breakthrough Live event takes place in February. If you’re interested in attending, sign up here to join the waitlist: https://info.getbreakthrough.com/waitlist. This is for you if you are a practice owner who wants to grow your practice and if you're looking for help, ideas, and strategies from a community of like-minded practice owners.

Chad Madden takes the Grow Your Practice Podcast Live in this episode with live callers, including PT and chiropractic practice owners from across the country. They discuss how a marketing calendar can help drive consistent results from marketing efforts and marketing strategies that work. Chad works with a practice owner to build out a marketing calendar for the upcoming quarter and answers questions from the callers. Resources referenced in the call are linked below. Marketing Calendar Template (click file --> make a copy to edit): https://docs.google.com/spreadsheets/d/19xrIfV0vypzx-_hVUWiOBo8oceJ1VvP4ferbn-pnIJU/edit?usp=sharing Single Question Email Template: https://docsend.com/view/9aez372kpchrc3g8 Every Door Direct Mail: https://www.usps.com/business/every-door-direct-mail.htm 6 Email Marketing Ideas: https://drive.google.com/file/d/1ozwrMeeYAsuZpxqSMxW6pv3-yLdd71fS/view?usp=sharing Get a Demo of Breakthrough: getbreakthrough.com/podcastoffer The next Live event takes place Tuesday, Nov 1