Agency Nation Radio - Insurance Marketing, Sales And Technology

It's a question he thinks about every single day. When it's all said and done, the answer is simple, fulfillment. Fulfillment from helping an industry be something it couldn't if he wasn't distributing the knowledge and motivation it needs to move forward. That's just one of many slightly hot topics Ryan discuses with his long time friends Jason Cass during their state of the union conversation. Connect more with Jason: LinkedIn Insurance Agency Intelligence P.S. Elevate is getting closer every day, are you going to be there?

They don't want to read your insurance blog post, they need to read it. Once you realize that, creating the things your agency needs to organically attract clients gets a whole lot easier. It's the subtle and simple shift in mindset that will free your desire to create things to help people find you. It's with this freedom you'll be able to figure out who really wants to talk with you. That's what I talk to Terry Grier, of Strive Insurance, about as he comes close to doing it. P.S. There's a whole lot of talking into things Agency Nation University can do.

You only get one chance to turn up the heat on your relationship with your guests. If you're not taking full advantage of it, you might want to figure it out sooner than later. This is your moment to shine and show them that your fabulous sales process isn't a one hit wonder. Even if it is, they'll never know because they'll be so warm. Or you could just steal Brandon Smith's toasty warm welcome kit to delight your guests all the way home. P.S. We would love to have you as a guest at Elevate 18.

It depends on who you ask, no matter what it’s definitely changing fast. Achieving SEO success is the golden cow of traffic and lead generation. Hundreds, thousands and possibly even millions of people are herded right to your digital front door. But it takes time, a lot of time. Time some new and young agents might not have. Enter Facebook ads. The hot new way to drive (pay for) relatively cheap traffic and leads without all the time and effort. The ultimate questions is, will Facebook become so claustrophobic you rarely leave to search for anything ever again? That’s the questions I wanted to politely debate with Nyssa Lieder, SEO wizard for Agency Nation and Preston Schmidli, Facebook whisperer at Company of Closers. P.S. Agency Nation University loves both if you want to know more.

It should be at the same point every time. If we're getting even crazier, it should be as close to the bottom of the sale as possible. That is if you've provided your prospects with the ability to educate themselves to that point before they reach for the phone. That on demand education will help increase your efficiency and identify the hottest leads. That's what I talk with Eli Gillespie, of Gillespie Insurance Services, about as he tried to figure out his. P.S. Agency Nation University can help get your leads all the way to the bottom.

It's just not evenly distributed yet.  That's a quote from William Gibson that you might be surprised to hear used to describe our industry.  Welcome to the debut episode of Ryan Hanley: The Podcast where Ryan lays out his vision for this new audio installment. Agency Nation Radio will remain intact to serve as the central hub for all  In this inaugural episode Ryan talks about the leaders dilemma creating.  How can you make it a point to create consistently in your agency and still steer the ship where it needs to go? P.S. The future is going to be on full display at Elevate 18 will you be there to see it?

If no one is raising their hand you'll probably have to duke it out. These are the moments when it's not a whole lot of fun to work in a family business. The family part gets in the way of the business that needs to be done. Because it's not easy to pull your agency out of coast mode, but if you do you'll really enjoy the ride. That's what I talk to Mike Crowley, of Crowley Insurance, about how he took control. P.S. You can be the first one in your agency to go to Elevate 18 this year.

If it’s not, then you might want to reconsider what you’re doing. The idea of creating media, not marketing has been around little while now. However, it is rarely practiced to it’s fullest and taken as seriously as it could be. Building out a truly deep media culture inside your agency take serious dedication. Dedication most agents have no idea how to match. That’s what Woody Brown, Chris Paradiso, Ryan Hanley and Steve Babcock discuss in this special Agent 2021 session. P.S. Agency Nation University can give all kinds of authority to your content.

If not, you might notice them not getting a lot of traction with the people you're trying to find. This also isn't a problem exclusive to video and should apply to all your content. The more specific you are telling people who should watch what, the better you'll be. Those specifics are what give it the grip you need for someone to be able to hold on to it. That's what I talk to Richard Brown and José Villa in two separate casual conversations during IAOA's Innovation 18. P.S. Agency Nation University can teach you a lot more focus.

Should You Get A Better Deal?Before you say anything, it might not be that great after all. Because that better deal could come at a cost of your clients well being.  What do you have to do to keep that person loyal during the toughest of times and should they even have to be? That's what I talk with Nancy Nicklow, of Huff Insurance, about the severity of the better deal she often faces.  P.S. Did you know the Agency Nation newsletter is amazing?

That's a tough question that really depends on what you're selling to who. There's a lot to be said about not needing/wanting to know something. It's liberating on a level you probably can't imagine, but how practical is it? Does your ear need to be all the way to the ground or can you listen a few feet up? That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out how sharp it should be. P.S. Agency Nation University can sharpen all kinds of swords for you.

It's easy to talk yourself out of what you do best, especially when that's insurance. It's hard to get people to care about other things when you're just starting something new. Solving problems is the most valuable thing you can do, you just need the confidence in your ability to do it in different place. Once you do then it will be a lot easier to tell a story beyond insurance. That's what you'll hear in this casual conversation with Gabe Oh, of Western Pacific Insurance Group, at IAOA's Innovation 18 conference. P.S. If you missed Innovation you probably don't want to miss Elevate 18.

No pressure, the future (success) of your agency only depends on it. If can't show people why they should want to work for you, they won't see it. If they don't see it you'll be left with everyone else who doesn't want to. I don't know about you, but that doesn't sound like a fun place to be. Instead would you rather have would be agents and talent beating down your door for a chance to consistenly open it? That's what you'll hear in this exclusive panel disscussion from Agent 2021 moderated by Ryan Hanley and featuring Ashley Fitzsimmons, Sina Azari and Matt Naimoli P.S. You can learn even more about getting awesome people to work for you in Agency Nation University.

Just when you think it's over, you realize it never ends. It's a constant grind that is unforgiving and relentless in it's consistency to be completed. Knowing what to do and where to start is going to depend on what you have at your disposal. Because you have to create something that goes far beyond the surface and includes something with a lot of depth and complexity. That's what I talk about with Becky Schroeder, of Senior Vice President of Marketing for ITC, about the never-ending journey. P.S. If you need help to constantly keep going, Agency Nation University can help.

Even if you are, do you have enough people staying there? It's a question many agency owners struggle and rarely want to face. It's hard to do more when you have to do it all yourself. Figuring out how to find the right people becomes a critical thinking problem with no answer. That's what I talk with Alex Dopazo, of D&A Insurance, about as he comes to grips with doing more of what he should. P.S. Learn with people like Alex how to do those things in Agency Nation University.

If not, you're missing out on a lot of productive fun your agency needs. This is by far one of the tools that can make the biggest impact on your determination. Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by. If you waste it on the same place and the same people every year, it will start retracting. That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger. P.S. Elevate 18 is going to destroy your comfort zone.

The stuff we need to know needs to move faster. The slower it moves the more time someone has to think about going somewhere else. Right now we're giving them a long time to think about it. The more speed our information has the more value it picks up a long the way. That's what Steve Anderson and I talk about as he shares his thoughts on what keeps slowing it down. Don't miss Steve's new podcast The Digital Broker which launches next week. P.S. Get more information in your agency faster through Agency Nation University.

Because you'll never be able to catch up if you do. Realizing it's going to suck no matter when you start is your first major challenge.  Owing that embarrassment is the best thing you can to eventually make it turn out the way you want. That's when you'll get good enough to attract the business you weren't sure you could. That's what I talk to Woody Brown about, of The Rhoads Group, as he starts to put all the pieces together. P.S. Agency Nation emails might help limit how much embarrassment you face.

Is that they shouldn't be used inappropriately to be something they're not. It also shouldn't be the only type of video you do. Not to mention, the easier you make the more it will get done and the more that get done the more business you'll close. If you try to make it your only video strategy, you'll be spending way too much time making the same thing over and over again. That's what I talk to Ryan Sautman, of Just4You Insurance, as he shares his early adoption of proposing on video. P.S. Listen to the end to hear about the secret deal Sydney and I are offering at Innovation 18.

Is pretty amazing, even though sometimes it feels like you'll never find it. That's why it's important to stop and celebrate your first few wins because you'll remember them forever. Sometimes they even come sooner than expected and from a place you didn't imagine. But when they do the feeling the follows is one of joy and validation that you're not crazy and might be on to something. That's exactly what happened to Tracy Cotton, of Marrow Insurance, and she wants to tell you what happened. P.S. Tracy learned how to make it work inside Agency Nation University.