Askpat 2.0: A Weekly Coaching Call On Online Business, Blogging, Marketing, And Lifestyle Design

Today on AskPat 2.0, I have a great call with David, from TDWellness.com and OneSmallBite.net. He's a registered dietitian, nutritionist, and certified exercise psychologist with a couple things going on, and he needs help creating some order. We talk about his issues around branding and organization, which are relevant to lots of entrepreneurs in the early stages. David's also got some shiny-object syndrome, another common ailment among entrepreneurs. We talk about how I allow myself a little time to pursue those shiny things—but not so much that I end up having to say no to things I've already said yes to! It's a great convo about things a lot of entrepreneurs deal with, so check it out.

Tom Dimitroff and Matt Kelley are teachers by day, entrepreneurs by night, and coaches all the time. Their idea for a website that helps coaches and athletes keep track of their stats (and a whole lot more than that) came about organically out of a need they had as baseball coaches. They've got a great start, but have a bunch of questions about exposure and growth. They are at the bottom of the first inning, so to speak, and have the whole game still ahead of them. What is the best way for them to connect with their existing customers? When is the right time to expand out of their region? How much should they charge and what pricing model is best for what they're doing? Should the athletes pay, or should the coaches pay? What about building an app for it?We discuss communities, webinars, and a lot more on this week's AskPat 2.0 coaching call. It's on deck right here. Batter up! 

Today I'm speaking with Becca, an entrepreneur who's exiting a retail business successfully and has great plans to start something new—something her town has never seen. It's a great idea for marketing, supporting local businesses, and building community. And it's completely fun. We talk about this new business and brainstorm together. Becca gets excited about how excited I get about some of the ideas we come up with. She still has some things to iron out, like exactly what kind of business model to use, and we generate some ideas for that, too. Soon, you'll be able to check out her business at goodiebike.com. Right now, she's still waiting for the first, most crucial piece of her idea to arrive in a shipment that's been delayed because of COVID-19. But she hasn't let that slow her down—she's ready to take it on the road. 

This week's guest is way too young to get my Doogie Howser, M.D. reference. But he's not too young to know his way around camera equipment. He's been part of the #quaranteam on The Income Stream, my morning YouTube show, and, I reviewed his YouTube channel, Anything Cameras, where Noah and his partner post videos that help people improve their filming and photography. The channel is growing, but Noah's just sixteen, and he wonders whether his audience will think he's too young to know anything. How can he improve his videos and get to the quick wins sooner? Can he launch a course without having a huge following? What about teaming up with another fledgling YouTuber in his niche? We get some creative ideas flowing for him. 

Joaquin Elizondo has an awesome niche. He's a Hollywood editor for film and TV, and it took him fifteen years of hard work in small markets to get there. He's built up a brand to help other film editors break into Hollywood. He's been coaching a bunch of folks one-on-one, but he wants to do less one-on-one and get more customers. Not everyone wants one-on-one coaching, and not everyone has the money to pay for it. Another dilemma is that he will soon (hopefully!) be going back to his full-time editing job, which he loves. How is he going to continue to coach others once he gets back to work?

Maddie Kertay is the BadAss Quilter, who says that she's "always going to stand on the side of love, diversity, and blazing a path for more people to become fabric artists." On this AskPat 2.0 episode, Maddie and Pat chat about everything she's doing to spread her message and grow her community (The BadAss Quilters Society), and the many directions she could go next: growing the private community, a podcast, sponsorship, affiliate marketing, merchandise . . . When would be the best time to reopen her community to new members—before or after she launches her podcast? Should she hire a virtual assistant (VA)? What things could she, as the CEO (and self-proclaimed micromanager) trust a VA with? (Note: This episode contains mentions of the "A" word, in case little kids are around.)

On this episode of AskPat, I'm talking to an entrepreneur just like you. RJ Weiss is the founder and editor of The Ways To Wealth, a Certified Financial Planner, husband, and father of three. He wants to know what next step he should take to bring more people to his websites and diversify where his traffic comes from. I want to know what he's doing to keep people there. After all, you can double the amount of traffic to your brand, but if you're not optimizing conversions, what's the point? This feels like a really productive conversation, and by the end we do get to what his next steps might be. Podcast or YouTube? He can do it right and bring his existing audience right over with him. Check it out. 

On this week's AskPat coaching call, I talk with Jason McCarthy, founder of a site called DigiNo.org. He gets 80,000 visitors a month, but it doesn't translate into revenue. Why is this? Where is this traffic coming from? What do these visitors want, and where is the disconnect that's preventing them from spending money? We work through a lot of questions, and Jason's already done a ton of the right things: advertising, investors, an email list, videos... but his income is unreliable. This one is a toughie, but stick around to see what we come up with together.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And h

Scott Robertson has been paying out of his pocket to keep his site, InsaneScouter.org, alive. He and others have compiled this vault of Boy Scout resources, and he's set up a Patreon-style site called Knapsack so people can financially support his efforts. In this coaching call we spend some time on his selling proposition so he can monetize his business after self-paying for everything so far.It's a common challenge for entrepreneurs: figuring out how to communicate to customers what will they ultimately gain by getting access to what we're offering. An effective selling proposition is one that incorporates the words "so that." Scott and I chat about how to do this for his business, as well as other places Scott could take his crowdsourcing/membership platform.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and s

Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for a while, this will be a great episode for you.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without i

LeAnne Lagasse and her business partner founded ROI Talent Development, a successful business in Texas, and they want to take it online. But online, they recognize it's a lot harder to connect with a corporate brand, versus a human, individual personality, like Rick Mulready or Amy Porterfield. We discuss how to keep the brand we have but show up in a different way so we can attract more people. Take, for instance, how Smart Passive Income became synonymous with Pat Flynn. How do we make a seamless transition to serving customers online?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—tru

My guests on today's coaching call are a couple who have done something incredible. Their son, Tim, was diagnosed with autism at age two, and with severe speech and language and communication disorder at four. But his mom, Sally Wagter, never gave up on her child. Tim just turned 18, and he's amazing. And Sally and Erik Wagter, experienced entrepreneurs, have just launched a website called Releasing My Child's Potential and published a book titled Miracle in Slow Motion to support families with autistic children. But how do they get their message out to the people who need to hear it? We talk about opportunities for PR, and ways to get attention for a book that's already available for sale.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team us

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if your target audience is not your buyers?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simpl

Dr. Joi Lewis is the founder of Joi Unlimited Coaching and Consulting. She's a facilitator of liberation through social justice, healing justice, and radical self care. She also can be found at HealingJusticeFoundation.org. I'm so thankful to bring her on the show to amplify her voice and what she's doing. But secondly, I want to help her out because there's some messaging that we need to pay attention to. How do we promote our stuff when there are so many other important things to talk about—stuff that's probably more important than the thing we're selling?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn'

In this AskPat 2.0 coaching call, I talk to Amanda from Amanda Write Now, a business that helps teachers. She's been doing okay, but she needs to bring in some more income, especially in light of the downturn. She has a great podcast called The Workshop Teacher Podcast, which she wants to leverage to sell more of her products. If you want to understand how to use your assets to better help people, and especially if you have a podcast, how to use your podcast to actually sell more of your stuff—without being sleazy—this is the episode for you.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!If you have a business, or you know someone who does, you probably know that small business owners wear a lot of hats—we definitely do. Some of those hats are aw

One day a few years back, tennis player Sandy Farquharson was tapped on the shoulder to step in for a padel player who had dropped out of a tournament. Sandy had never played padel, and like the vast majority of people in the English-speaking world, didn't even know the sport existed. Turns out, he was kind of a natural. So now he runs the only English coaching program for padel. He's got a website. He's on YouTube. He also has courses, a podcast, an Instagram page, and a bunch of questions about the best way to grow. We chat about coaching, Teachable, lessons from Will it Fly?, and Betsy McNally, from AP 1117. Learn something new every day.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!If you have a business, or you know someone who does, you pr

Chapin Kreuter seems really cool. But what happened to him was not cool at all. He’s a traveler, a surfer, and an expat, and he’s got a podcast called Misfits and Rejects for people who hate their nine-to-five, and dream of living far away. He comes into this coaching call, as he says, to “throw [him]self at the mercy of the podcasting court and say, ’Help me please, help me be a better podcaster.’” And it really comes to whether we're going to let a setback mean we start again from scratch or, rather, use it as a pivot point. Hopefully what happened to Chapin doesn't happen to you, but if it does, you'll be better equipped because of listening to this show.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!If you have a business, or you know someone

I'm all about Disney. My family and I love it, including the food at Disney parks, so I'm especially excited to share today's AskPat coaching call with Kristi Rada, talks about and connects people to the amazing food and the different dining options at all the Disney parks with her podcast, Happiest Plate on Earth. (Here's her website, Instagram, and Facebook). We don't just talk Disney food. We talk about how to take this amazing brand of hers and begin to monetize it, but do it in a graceful way that offers value and creates a win on both sides.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Buy my new book, Superfans!

Kelyn Block has built a part-time basketball coaching business through word of mouth, and he wants to parlay it into a full-time gig. He's got a clear shot at the basket and just has to start dribbling down the court. I help him navigate and discover where he can go with his special skill—because obviously, he's not the only one to teach basketball. This is a very tactical conversation in which I try to get Kelyn comfortable talking a little bit more about himself. He does a great job answering the questions, and we get to some really exciting conclusions. By the end, you'll be on the sidelines cheering Kelyn down the court. Swish!If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Buy my new book, Superfans!

In this AskPat coaching call, I help Natasha Watley, a two-time softball Olympian who who just can't do anything halfway. Natasha is an expert in something called slap hitting and coaches girls how to do this via her online course. But she also does so much more. Her passion is creating opportunities for girls and inspiring them, and she also loves speaking to a wider audience. How can she do both things 100 percent of the time and still have time for herself? With so many options, so little time, and so much drive to do it all really well, how can we choose what to focus on?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Buy my new book, Superfans!