All Things Book Marketing

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publishing professionals for continuing education, discussion of emerging trends, and networking to foster relationships within the publishing community. This year's conference addressed emerging technologies and the AI landscape, diversity, publisher consolidation and growth opportunities as well as diving into bread-and-butter issues that can affect daily effectiveness and careers. Learn more about the hosts at publishersweekly.com and aalitagents.org. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies.Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She serves on committees for the National Book Foundation, the Authors Guild, PEN America, and LitNet. She has curated literary events and festivals around the country—as the literary director of the Texas Book Festival, the fiction co-chair of the Brooklyn Book Festival, and on the programs team for the PEN World Voices Festival— and was the books reviewer for Marie Claire magazine. Learn more at bookshop.org.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice!Amy is a twice traditionally published and twice self published author whose day job for two decades was working in PR and marketing. She founded IndieReader in 2009 to help give hybrid, small press and self published authors a more level playing field and was one of the first companies to offer professional book reviews. The IR Discovery Awards were launched a year later. Today IR offers many services designed to help raise the profile and discoverability of non-traditionally published authors. Learn more at IndieReader.com and follow them on LinkedIn, Instagram, Facebook, and X.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider.Joshua White launched Epic Keynotes to help companies and speakers leverage the full potential of speaking engagements. Epic's business model does not quantify bookings as the measure of success; instead, Epic focuses on generating the maximum impact possible for its clients. To that end, Epic works not just with thought leaders but with leaders of thought, those rare individuals who can impart something so profound that it will stay with audiences for the rest of their lives.Over the past decade, Joshua has been at the forefront of the professional speaking industry, working with some of the world's most renowned keynote speakers and corporate clients and charting a new direction for the sector. With Epic Keynotes, he helped pioneer a

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an ear

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples.Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others

Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media.Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com.Discover more about Smith Publicity and how we can potentially help you market your book at www.smithpublicity.com and follow us on Facebook, Instagram, Threads & LinkedIn.

Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazon Bestseller.As Marketing Manager at Greenleaf, Chelsea works with authors to create strategic marketing campaigns, build their author brands, and increase visibility and exposure for their books. She helps authors establish their authority as experts through developing their online presence, harnessing the power of their existing networks, and targeted advertising to both the trade and consumers. Chelsea holds an MA in Creative Writing from the University of Exeter in England, a BA in English and communications from Southwestern University and completed New York University’s Summer Publishing Institute. A passionate reader and writer herself, Chelsea delights in he

WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader.Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she’s the author of the Wall Street Journal bestselling book Quick Confidence, and also wrote the award-winning Pushback and The Next Generation of Women Leaders, all about ways to make your voice heard and negotiate your needs at work. Selena addresses thousands of professionals each year at places like The World Bank, Under Armour, Microsoft, P&G, and many others. Today, she’s a columnist for NBC News’ Know Your Value. Selena is based in Philadelphia where she lives with her husband Geoff and 11 year old boy-girl twins. Learn more at www.selenarezvani.com and follow Selena on Instagram, LinkedIn, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and fo

Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions.Shannon Donaghy is a Publicist and Social Media Strategist at Smith Publicity. She works with authors of all genres, but works most often in the fiction space, particularly youth and children’s fiction. She has gained coverage for her clients in outlets such as Forbes, Fast Company, Wall Street Journal, Insider, Salon, Parade, Home & Gardens, Psychology Today, AARP, CrimeReads, Tinybeans, LittleThings, The Social, and NPR’s Jazzed About Work. She has the pleasure of running the Smith Publicity Instagram account. Shannon has a BA in English with a concentration in Poetry Writing and a minor degree in Public and Professional Writing from Montclair State University. She

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress.Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. Learn more at www.bookrockstar.com and follow her on Instagram, LinkedIn, and YouTube.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol’s books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about!Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coaching company. She's a recognized global leader in helping individuals and business owners break through resistance and amplify their authentic message via short books, websites and social media. Her transformative programs and speaking events have reached 100,000+ people in 30 countries. Dawn's passion is to guide people out of resistance, enabling them to write their books and embrace self-discovery. With a degree in writing from NYU and an MFA in creative writing from Eastern Washington University, she empowers writers of all kinds. Learn more about Dawn at www.helpmedawn.com or www.dawnmontefusco.com and follow her on

Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us.With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book, Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspire his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level. You can learn more at naturalordersbook.com.Discover mor

Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author. Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. Her new book, Make a Big Impact with Your Book, launc

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, Threads, & LinkedIn.

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, includi

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.