All Things Book Marketing

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry’s bus

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs th

BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country.Holland Saltsman is the owner of The Novel Neighbor in St. Louis. MO. After 15 years in Higher Education Administration, Holland was looking to create a space for carefully curated books, a showcase for local/independent artists as well as a community gathering space and that concept for The Novel Neighbor opened in 2014. That vision of “more than a bookstore” is now a space where people can take a cocktail class, drop their kids off for a book-themed birthday party, attend a nostalgic “Grown Up Book Fair” with community partners, engage in a Q and A with bestselling authors, all while getting personalized book recommendations from some of the best staff in the business. In 2019, Holland found

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all.Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates various publishing agreements, conducts legal reviews of manuscripts, registers copyrights, and helps authors start their own publishing companies. As an agent he represents bestselling cookbook authors, athletes, musicians, journalists, influencers, academics, and more. Joseph obtained his Juris Doctor from St. John’s University School of Law and a Master of Arts and Bachelor of Arts in English from St. Bonaventure University. He is a graduate of New York University’s Summer Publishing Institute. You can learn more at www.josephperrylaw.com and www.perryliterary.com.Discover more about Smith Publicity at www.smithpubli

Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book!David Wogahn is the president of Author Imprints, an award-winning publishing services company that helps authors professionally indie-publish books using their own publishing imprint. David is also the author of several books including the Countdown to Book Launch™ workbook, and the author of the first LinkedIn Learning course on self-publishing. He is a frequent speaker and trainer, including presentations for the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference.Before founding AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee, the Los Angeles Times, and was co-founder a

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses. Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifes

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice!Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books. As a writer/journalist, she has contributed to National Geographic Kids, Cartoon Network Asia, Disney, South China Morning Post, Wall Street Journal, New York Times, CNN, and Times of India. As an on-air news reporter, writer, and producer, she has contributed to Bloomberg, RTHK Radio 3, Monocle Radio and the BBC. She is a Script2Comic finalist (Shadow Realm), a Santa Barbara International Screenplay Awards winner (Operation Mom) and finalist (Shadow Realm) a Launchpad Prose Top 50 finalist (Playtime at the Bagh) and a Vail Film Festival Screenplay contest quarterfinalist (Shadow Realm). She has two podcasts —the True Fiction Project, a

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking. You can now watch the interview on Smith Publicity's YouTube channel @SmithPublicity as well!Tarryn Reeves works with entrepreneurs to create best-selling books that magnetize leads to them, propelling their businesses to the next level. A USA Today best-selling author with 13 books under her belt on Amazon's best-selling list and a handful more in the works, she is an author, publisher, and intuitive book coach who knows what it takes to create books that sell — and that sell readers on their authors' value propositions.Through Four Eagles Publishing, Reeves provides client-authors a "joyful and simple process for writing, publishing and marketing your best-selling book." L

Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast expert.Courtney is the Nonfiction Lifestyle Book Publicity Manager at Smith who has been in the industry for several years working alongside authors to create and promote their unique hooks to garner national-level coverage. She brings forth strategy, established contacts, a passion and energy for each of her campaigns and clients which shines through in results and long-term success. Her clients span the genres of lifestyle, self-help, women's interest, health and wellness, business and more gaining coverage such as The Today Show, The Doctors, ELLE, The Washington Post, Forbes, Fast Company, POPSUGAR, Elite Daily and BuzzFeed.In her free time, you can find Courtney

Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral. You can now watch All Things Book Marketing on YouTube by subscribing to @SmithPublicity!Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple’s Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids’ publishing. She has been featured in TIME, CNN, th

Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more.Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench.Check out our recent Behind the Scenes of Book Publicity webinar on the website here: www.smithpublicity.com/2022/12/6th-book-marketing-webinarDiscover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach.Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, Make Your Author emPact—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She ha

In this Open Book episode, Lydia Rasmussen from Smith Publicity's Arts and Entertainment team discusses how she optimizes her time and balances her workload as a publicist. Tune in for tips on timing, scheduling, and organization! You can follow Lydia on LinkedIn and Instagram @dot.blueberry. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Independent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book!As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,100+ members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for indie publishers, as well as overseeing the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, "The Enlightenment Adventures." You can follow Christopher on Facebook and Instagram @LockeAuthor. Learn more about IBPA by visiting ibpa-online.org and followi

In this Open Book episode, Smith Publicity's newly promoted president Marissa Eigenbrood joins to talk about her professional journey and what leadership means to her. Year after year, Smith Publicity continues to grow, innovate, and remain dedicated to their vision of making good things happen for authors.You can follow Marissa on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Jody J. Sperling and host Olivia McCoy dive into the mindset it takes to make it as a fiction author, the fears and setbacks that come with publishing, and how novelists and short story writers can start on their path to success today.Jody hosts The Reluctant Book Marketer, the only show dedicated to the marketing mindset needed to sell ten-thousand copies of your novel and beyond. His novel, The Nine Lives of Marva Delonghi, will be on bookshelves everywhere in the near future. Learn more at thereluctantbookmarketer.com and follow Jody on SubStack, Instagram, Twitter, and TikTok @jodyjsperling.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this Open Book episode, publicist Sophia Moriarty from Smith Publicity's Business team discusses how authors and their publicists can align their expectations to be on the same page during publicity campaigns.You can follow Sophia on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

The Author's Leverage's Parchelle Tashi joins us to discuss what goes into turning your book into a course and other ways to further your content, monetize your ideas, and connect with your audience. Parchelle Tashi is an award winning creative entrepreneur, popular podcast host, and creator of The Author's Leverage. A former high school math teacher turned tech-preneur, she and her team specialize in creating high-end, memorable, impactful online courses for authors and creators who want to establish automated and residual revenue streams. A teacher at heart, Parchelle's personal mission is to create noteworthy learning experiences that inspire action and change. Learn more at www.theauthorsleverage.com and follow on Instagram, LinkedIn, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Jessica Sager from Smith Publicity's Lifestyle team discusses how to stay relevant in the news cycle and appeal to media professionals on this month's Open Book episode.You can follow Jess at jessicasager.com and on Instagram at @ohheyjesssager. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!