All Things Book Marketing

Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships.Colleen is a book marketing coach and co-creator of Wild Ink Pages, an author website platform specifically tailored to the needs of busy creatives. With over a decade of marketing experience, she coaches authors on how to use their creativity and passion to market their books. Through Wild Ink Pages, Colleen designs custom author websites and empowers creatives to use their websites, social media, email marketing, and digital tools to create engaged, loyal relationships with their readers. Learn more at wildinkpages.com and connect with Colleen on Twitter and Instagram @colleenmriordan.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith's own Vice President of Business Development, Corinne Moulder, and Business Development Manager, Kellie Rendina, sit down with host Olivia McCoy to share their insights! They discuss a number of topics including vendor and client relations, networking, frequently asked questions, the relevancy of publicity in the publishing space, and how the industry perceives work-life balance. Join in for an insightful conversation relevant for both authors and publishing professionals.You can connect with Kellie on LinkedIn and Instagram @kellierendinamench and Corinne on LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Best-selling book coach, editor, and creator of The Expert Author Academy Kelly Irving explains how authors can find their most commercially viable ideas, where inspiration can come from, and how to get unstuck during the writing process. Get tips, tricks, and advice for brainstorming through editing!Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others. Learn more at www.kellyirving.com and follow on LinkedIn and Instagram @goodcontentkel. Check out her free Book Screeni

CEO and Founder of Smith Publicity Dan Smith sits down with host Olivia McCoy to reminisce about the last 25 years working in book marketing and publicity. From radio to social media, they discuss how Smith began and grew into the company we know and love today. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Host Olivia McCoy and Founder of Smith Publicity Dan Smith sit down with friendly competitor and industry colleague Marika Flatt, Owner of PR by the Book, to discuss how the media landscape has changed over the years, recent publicity trends, and tips for authors looking to publicize their books.Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books. A “connector” by nature, Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.PR by the Book helps authors elevate their relevancy and create buzz through The Road to Influence, their suite of services that go well beyon

Smith Publicity's Manager for the Arts & Entertainment team, Andrea Kiliany Thatcher, discusses the logistics of and angles for fiction campaigns on our new Open Book series. Learn a bit about the differences between fiction and non-fiction publicity and what success can look like for your novel by tuning in! The Open Book series airs on a monthly basis and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Pubvendo's Josh Schwartz dives into digital strategy and optimization by discussing how data can inform language, advertising, audience engagement, and platform growth. Tune in for expert advice and to learn which metrics should be key in developing your brand!Joshua Schwartz is the Founder and CEO of Pubvendo, a disruptive digital agency for book publishers and authors, where he is responsible for digital campaign methodology, strategy, and execution. A 12 year veteran of the book publishing industry, he has previously held business development and product development roles at Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University. You can learn more at pubvendo.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith Publicity's Business Development Coordinator Samantha Ricchiuti joins host Olivia McCoy for the first episode of our new Open Book series. Samantha discusses what goes into a great publicity partnership and how best to prepare your book for those beginning conversations. You can follow Samantha on Instagram @samricchiuti.The Open Book series will continue on a monthly schedule and include brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Learn more at weavinginfluence.com and beckyrobinson.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Social media influencer and expert Chelsea Marrs joins us to discuss which platforms authors should look into and how to best promote their books to readers online. Listen in to learn what type of content is trending and how to make your brand more discoverable in a digital world!Chelsea has over 60,000 followers across social media on her Influencer accounts for her blog Chow Down USA. She has a background in Marketing and has been a content creator for over 8 years working with top brands & influencers, so she knows the world of social media inside and out! She is also the co-founder of Royal Horizon Media, a Social Media Management company specializing in Authors and Speakers. Originally from San Francisco, California and a UCLA alumni, she loves chess, dogs, and has a serious sweet tooth! You can discover more about Royal Horizon Media at www.royalhorizonmedia.com and follow them on Instagram at www.instagram.com/royalhorizonmedia.Learn more about Smith Publicity at www.smithpublicity.com and follow u

What makes a book a "must-read" and how can you begin writing yours today?Author of "Write a Must-Read: How to Craft a Book That Changes Lives—Including Your Own" AJ Harper joins co-hosts Olivia McCoy and Marissa Eigenbrood to discuss the ins-and-outs of writing truly transformational books. Tune in to learn about finding your ideal reader, crafting a transformational message, writing, editing, and even promoting your own must-read.AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including "Profit First", "The Pumpkin Plan", "Fix This Next", and their latest, "Get Different". Through her Top Three Book Workshops and editing retreats, AJ e

What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer.Daniel Berkowitz earned a master’s from the Columbia journalism school before moving into book publishing by joining Grand Central Publishing, an imprint of Hachette. From there, he moved on to Digital Book World, where he reported on the digital side of book publishing, before moving on to Writers House, where he worked with authors and advised agents on digital best practices for authors. After Writers House, Daniel started AuthorPop, a consultancy that works with authors and publishers on a range of digital initiatives, including website design, ad campaigns, email marketing, self-publishing, and more. In 2020, he also joined Open Road Integrated Media, where he works with publishers

On this episode, Written Word Media's Director of Digital Operations Emma Boyer answers the big questions about ebook promotions including what they are, where to run them, how much they cost, and the best ways to promote them.Emma Boyer is the Director of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.

Should authors narrate their own books? The answer may surprise you!Co-hosts Dan Smith and Olivia McCoy discuss all things audiobooks with award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert Tina Dietz. In this episode, Tina shares why authors should publish an audiobook, what production looks like, how to promote it to their audiences, and so many more useful tips!Tina Dietz has been featured on media outlets including ABC, Inc.com, Huffington Post, and Forbes. Tina's first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs, and Tina’s company, Twin Flames Studios, amplifies the influence of brands and leaders through high ROI audiobook and podcasting solutions. Learn more at www.twinflamesstudios.com.

Did you know: Before you write the first word of your book, you should write the back cover copy?Transformational author coach and award-winning publisher Christine Kloser provides advice you won't hear anywhere else. She discusses how she guides authors on everything needed to take an idea to a great book and successfully publish, market and promote it. A former Smith Publicity client who has helped and impacted over 95,000 authors, her proven tips, insights and advice are invaluable for authors at every stage of the publishing process. SPECIAL FOR LISTENERS: If you're in the writing process and want to ensure you have the foundation for success, Christine is providing free access to first five steps of her award-winning Get Your Book Done Program. Go to www.GetYourBookDone.com/allthings 7-Day FREE Access... Get Your Book Done - Online ProgramStart Your Book TodayThe Most Powerful Way to Gain Confidence, Courage and Clarity to Write THE Book You Were Born to WriteYou’ll discover:The four most important quest

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts.Traci, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council , a regular contributor t

Dan Smith speaks with renowned public speaker and trainer Michael Port, CEO and Co-Founder of Heroic Public Speaking. Michael explains how almost any motivated author can become a popular popular public speaker to earn good money and sell books. Michael Port has written nine books, including The Referable Speaker, Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking.”He’s been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, “Michael Port is the best speaker I’ve ever seen.”His books have been on the bestseller lists of the NY Times, Wall Street Journal, USA Today and Publisher’s Weekly and have been selected

In a wide ranging and information-packed conversation, writing coach and mentor Tiffany Hawk talks with Dan, discussing various elements of the writing and publishing process. From book proposals for agents and developing a compelling book, to book sales and different publishing models, this episode is perfect for all types of authors. Whether self or traditionally published, fiction or non-fiction and for writers any stage of a publishing journey, Tiffany's insights, tips and guidance are invaluable.Tiffany Hawk is a traditionally published author and writing coach who helps aspiring writers “go pro.” Her clients have finished books, landed agents, won awards, self-published, and traditionally published with big New York presses. No matter how a client reaches readers, she wants their book to be as good as what you see on the front tables of bookstores. Tiffany is a former flight attendant and the author of Love Me Anyway, a darkly funny novel about coming-of-age at 35,000 feet, published by St. Martin’s

Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns that can propel book sales and author brands. He offers insights into audience-centric, data-informed technical and creative book promotion that you won't hear anywhere else! Other topics covered include author and publisher social media tactics, how the pandemic has changed the publishing industry and why every author and publisher should know the premise of the movie "Moneyball." Pete is Director Consumer Insights at Ingram Content Group where he is responsible for software and services that help publishers reach consumers. He has over twenty-five years of publishing experience, ranging from executive positions

Renowned communications expert Beth Noymer Levine talks with Dan Smith in an engaging, insightful and fun interview. She offers essential tips for authors, experts and anyone trying to convey messages how to effectively engage audiences for maximum impact. From media interviews and public speaking to motivating and connecting with colleagues and employees, Beth provides indispensable advice. Learn how to professionally and seamlessly promote your book when speaking with hosts and audiences, and how to bond with audiences of all types.A must-hear discussion for authors, experts, business leaders and everyone who wants to expertly communicate their message.About Beth:Coaching people to use their brains before their mouths is the sole focus of Beth Noymer Levine’s work at SmartMouth Communications. After more than a decade in PR, IR, and Corporate Communications in New York and Atlanta, Beth established SmartMouth in Salt Lake City in 2005 to offer Speaker Coaching, Presentation Skills Training, Media Readiness™