All Things Book Marketing

In this episode Dan Smith speaks with renowned entrepreneur, speaker and publishing consultant Josh Steimle. They discusses how entrepreneurs, consultants, and business owners of all types can write and publish a book and use it to enhance their expert brand, attract new clients, secure speaking engagements and much more. Other discussion points cover how to use social media to build your expert brand, the power of LinkedIn and the emergence of TikTok as a powerful marketing platform.Through his company Published Author, Josh helps entrepreneurs write and publish nonfiction books they can leverage to grow their businesses. He's a TEDx speaker and he or his writing have been featured in more than 300 articles in two dozen publications including Inc., Forbes, Fast Company, TechCrunch, CNN, and Time.

We discuss the various paths to publishing with Jenn T. Grace, Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire (September 2020).

Our guest is Joshua Demarest, Executive Director at CatStone Books. CatStone Books is a non-profit publishing company that specializes in publishing minority voices in speculative fiction. In addition to publishing novels, CatStone publishes the pro-rate short fiction market Pharos Magazine. CatStone offers the annual Samuel R. Delany Fellowship, a $10,000 grant to one author per year from a diverse background. They also run a school donation program that gives away over1500 books to teachers and school libraries in impoverished districts across the U.S., as well as Wink BC, a book club for blind and visually impaired readers.www.catstonebooks.com

We talk to Peter Winick, host of the "Leveraging Thought Leadership" podcast and founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!

To celebrate National Library Week, April 4-10, we talk with Shazia Zaman, an Adult Services Librarian about finding diverse author voices, how to work with librarians and how to support your local library.

Listen to Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers.

In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid.

We talk with Corrin Foster, director of marketing and branding at Greenleaf Book Group, about virtual book launches, eBook promos and connecting with booksellers.

In this episode, we talk with Bailey Davis of Ingram Content Group about key questions a publisher should answer before entering a contract with a distributor, some of the services that a distributor can provide and activities and initiatives a publisher should keep their distributor updated on.

In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.

In this episode, we talk with Kait LeDonne, the founder of LeDonne Brands, a personal and author brand agency, about building author and executive personal brands using content marketing strategies through social media.

We talk with David Hancock - Wall Street Journal & USA Today bestselling author and the founder of Morgan James Publishing about how they are disrupting the publishing world! NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing

We continue our conversation about Morgan James with Bethany Marshall, who has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message to share.

This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company's unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID will have on the future of the industry.Publishizer is a book crowdfunding platform and literary agency that matches authors with publishers. Authors write proposals, readers pre-order copies, and publishers express interest to contact authors. Publishizer queries publishers based on criteria such as: book category, proposal quality, and pre-order copies milestones at the end of the campaign. The author receives a range of offers, and selects the best one..

We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews.Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers. In 2017, she launched her own debut title, The Polygamist’s Daughter: A Memoir. Anna’s clients span the spectrum of publishing platforms, from first-time authors to seasoned authors, from traditionally published books to independently published books. Using an intuitive approach to social media and a redefined perspective of what it means to build a platform, she helps authors understand how to make a splash by reaching the widest audience, maximize the number of reviews they receive from readers, and put their book cover and title in front of as many people as possible-- all while having FUN along the way.

In this episode, we talk with John King, host of the popular creative writing podcast, "The Drunken Odyssey." John and I discuss how he selects his guests, what he looks for in a book to feature on his show and what authors should know about how podcasts are produced.

In this episode, we talk to Smith Publicity Vice President Marissa Eigenbrood about what authors can do to pivot in the "new new normal," tips they can do right now to engage with their network and the big question: should they delay publication of their books.

In this episode, we talk with author, speaker and publishing veteran Dean Karrel about navigating the new normal in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events and how to change your plans during these tumultuous times.