Money, Mind And Meaning

Tune in to hear:- Why are love and money so uniquely combustible?- Why do we often not give our significant other the benefit of the doubt? How can we give our partners more grace and understanding?- What do you do if a couple is stonewalling one another?- Can understanding your partner’s money type or money script play a role in giving them this grace?- How accurately are couples assessing each other's spending habits and what can be done to combat this trap of both spenders getting the marriage in trouble?- How can we encourage and model radical responsibility for our clients and encourage them not to point fingers at their partners?https://enlite.worldhttps://www.amazon.com/Love-Money-exercises-strengthen-relationship/dp/B0BFV9L5HNCompliance Code: 2109-OAS-11/3/2022

Tune in to hear:- What are some of the accomplishments of financial psychology thus far and where should we be headed next?- Why does Wade diverge from a lot of the popular thinking around insurance products and what does the industry get wrong when it comes to these products and retirement income?- Is it safe to say that a lot of the benefit of these “unpopular tools” is behavioral in nature? - What question was Wade hoping to answer when he dove into RISA (Retirement Income Style Awareness) research at a high level?- In their research did Wade and Alex find any sort of overlap with factors like risk composure or are the retirement styles a separate beast?- Learn more about the psychology of decumulation and how an awareness of someone’s retirement income style preferences could help you solve for the particular complications of distribution- Are the four retirement income styles distributed pretty evenly amongst the population or are some particularly popular or unpopular? How greatly would their advice shi

Tune in to hear:- What are some problems that money solves well and what are some problems it does a poor job of solving?- Has Carl recently pivoted a bit in his career to focus more on the philosophical or, more broadly, “life stuff?” If so, why? - Has Carl found any common thread between people who feel a sense of security, both financially and in a broader sense?- What are some things that the financial services industry isn’t speaking about that are topical and need to be addressed?- How can those in the financial advising community take better care of themselves on route to taking better care of their clients?- How has Carl benefited personally from asking good questions and listening?Compliance Code: 2093-OAS-11/2/2022https://twitter.com/behaviorgap

Tune in to hear:- What might account for the very low conversion rate following viral content on social media?- Are new followers a good metric for measuring the success of a post or not necessarily?- Why is it so difficult to “engineer virality” and why does this often fall flat?- Is it smart to try to monetize a viral moment with sponsored content or is this likely to backfire?- Some advisors are reluctant to become active on social media because it seems to favor negative content at times. Is this an accurate portrayal and how can we use social media in more positive ways?- How should financial professionals think about the various social platforms and how their brand’s personality aligns with that of the platform’s?- What can be done to better educate the investing public and how can these relationships eventually grow into leads and solid personal connections?https://www.linkedin.com/in/tinapowellCompliance Code: 2229-OAS-11/17/2022

Tune in to hear:- What are some of the most common misconceptions about Anika’s work and more broadly about those on the autistic spectrum?- What is ABA and why is early intervention so important?- What might account for the precipitous growth in autism spectrum disorders? Is it superior diagnostic abilities or something else?- Why do autism spectrum disorders often go undiagnosed in girls?- What are some of the unique financial considerations for advisors with clients or children on the spectrum?- How can advisors better connect with and serve their neurodivergent clients?- For financial advisors serving families with autistic children, what should they know about the stressors that accompany this and how can they be more empathic and well informed?- What can neurotypical folks learn from people who are on the spectrum?https://abilearningcenter.comCompliance Code: 2072-OAS-11/1/2022

Tune in to hear:- What about the investment world clicked for Shannon, and drew her in, at such a young age?- Did Shannon start out as an analyst for a hedge fund manager or how did her career unfold?- Was it a difficult decision for Shannon to pivot from investment banking to managing a more DIY retail business?- What does RFG focus on in-particular and what did they win a “wealthie” award for?- Shannon built RFG in Alabama. How did she settle on such an unconventional place to build out her world class platform?- What would the culture and team makeup look like for the “RIA of the future?”- What does the tech stack look like for the RIA of the future?- How will the RIA of the future address longevity risk?Compliance Code: 2084-OAS-11/1/2022https://rfgadvisory.comhttps://twitter.com/sspotswoodrfg

Tune in to hear:- How did Kurt grow TownSquare in a span of about 5 years and to what does he attribute this meteoric rise?- How does Kurt Brown believe that their OCIO function can help wire house advisors make the transition to independence?- When should investors look for passive vs. active exposure and how can we avoid paying extra for those who are being deceptive and marketing effectively passive management as active?- In the current market we are in, which is of course a little volatile, how would Kurt encourage people to think about active vs. passive management?- How can we better manage our tax alpha?https://www.townsquarecapital.com Compliance Code: 2049-OAS-10/28/2022 

Tune in to hear:- What has Tim found helpful in helping clients to articulate their life purpose in a practical way?- What is an effective life planning strategy for ultra-high net worth individuals that don’t have a super specific “raison d’etre?”- How can we practically communicate to clients that they are whole and how do we create an environment that encourages them to draw from their internal resources?- Does Victor Frankl or Logo Therapy have anything to teach us about how to connect with clients during times of great sadness and personal distress?- Giving money away is found to reliably be a way in which “money can buy happiness.” Is it appropriate to introduce this concept to clients who don’t have a natural inclination towards altruism?- What is paradoxical intention? Does this have a place within the field of financial advising?- How does Tim Maurer try to introduce the Socratic dialogue in his work?www.triadfa.comwww.timmaurer.comCompliance Code: 1896-OAS-10/11/2022

Tune in to hear:- A criticism that sometimes crops up is: what if this advisor didn’t sign up to be a therapist? What would Ashley say to this critique and what is the baseline set of therapeutic skills necessary for the average advisor?- When should a financial advisor make a referral to a mental health practitioner?- What is circular questioning and what is an example of where an advisor might apply this technique?- From a high level perspective, what is the notion of “stages of change readiness?”- When a client is in a pre-contemplative stage of change, what can an advisor do to help encourage them toward greater readiness? - Is there some sort of thought exercise you can give a client that’s in the pre-contemplative stage of change to sort of catalyze a new way of thinking?- What’s the danger of trying to move someone through the stages of change too quickly?- What does it mean to be “trauma informed” and why might advisors want to be aware of this?- Where should we draw the line between individual autono

Tune in to hear:- What can magic teach us about behavioral science and psychology and how does Paul marry these two worlds together?- How do magicians see the world differently? Does magic make you more or less skeptical and do you now move through the world differently as a result of knowing about the art of how the mind fools us and how we fool each other?- What are the evolutionary origins of behavioral bias and what are the implications of overcoming them?- In his years of study in the field, what is one finding from the behavioral science literature that he finds personally fascinating and under discussed?- Where can behavioral science help us improve our ability to sell?- Does behavioral science have something to tell us about how to have less transactional, deeper relationships with our clients?https://www.paulcraven.comCompliance Code: 1862-OAS-10/6/2022 

Tune in to hear:- Dr. Hunt often questions - why am I hearing this now? Why is Dr. Hunt calling for greater thoughtfulness around timing?- How can we be thoughtful about “weaponized narratives” without succumbing to seeing boogeyman around every corner?- How do we think about this narrative formation process when it comes from the inside out? Is that something we should be seeking to do proactively or should we avoid it to truly be our “authentic selves?”- How can one “let their freak flag fly” without being overly reactionary, which is potentially equally inauthentic?- How can we best react to the fact that there is a push, that seems to grow with each year, to focus more on the financial burden of monthly payments than to look at the sticker price of an item (e.g. a car) itself?Compliance Code: 1716-OAS-9/19/2022https://www.epsilontheory.comhttps://twitter.com/EpsilonTheory

Tune in to hear:- Is this an era of particularly anti-college sentiments?- How can we incentivize the shift to better align societal needs with colleges?- How should you think about and weigh the personal passion angle vs. the job security angle when counseling families on potential college paths?- On average, how does being college educated affect one’s life in a broader sense (e.g. divorce rates, personal health)?- Are there any clear downsides to college education? If so, what are some groups of people that might not benefit as much from college?- How important is prestige in general? Does it matter as much as we think and how important is it at the graduate vs. undergraduate level?- How does Ann think about Biden’s student loan forgiveness program?- What is causing the cost of college education to rise so dramatically?- What are some tips for families trying to find the best scholarships?- How can students become more aware of some of the niche scholarships that may be a bit under the radar?- What can adv

Tune in to hear:- What is the role of personal myth making in ameliorating the psychological crisis of modernity that we find ourselves in?- Thinking about the current state of generalized despair at play in the world - are we consuming the wrong messages as we move through the world?- What is the 1st step in Joseph Campbell’s Hero’s Journey?- Why aren’t we answering the call to adventure and, realistically, are we all able to answer it?- What’s the explore / exploit dissonance?- How can we identify which of our dreams are worth heroic pursuit? Also, what is a key distinction between “follow your bliss” and the hero’s journey?- How does the synthesis of our conscious and unconscious ways of being better equip us to address the challenges of life’s journey?- What is the difference between hardship that catalyzes personal growth and pain that paralyzes personal growth?https://twitter.com/tom_morganKCPhttps://thekcpgroup.com/insightsCompliance Code: 1648-OAS-9/12/2022

Tune in to hear:- Which of the ideas from ‘The Psychology of Money’ does Morgan find most useful in his own life? If he had to re-release the book today, what would he change about it or omit from the book?- What did Morgan expect readers to takeaway from the book and how does that contrast with the feedback he has received from readers?- How applicable does Morgan feel the lessons from his book are across cultures?- What’s the best conversation that Morgan has ever had about money and with whom?- How does Morgan like to instruct his kids about money?- How does Morgan like to filter the information that he uses in his writing and what are his most commonly used mental models for understanding his world around him?- When is Morgan’s new book coming out and what is it about?https://twitter.com/morganhouselCompliance Code: 1617-OAS-9/7/2022

Tune in to hear:- Taylor was recently publicly criticized on social media. How did he think through how to thoughtfully craft his reaction to this and how did the community he's built help insulate him from this?- What role should community play for advisors and what can community provide that you couldn’t necessarily get through self-study or other means?- In setting up his podcast, what did Taylor find worked well and what ended up surprising him?- What differentiates marketing tactics and marketing strategies? Why is it so important to setup an overarching strategy and not just cobble together disparate marketing tricks?- What role does authenticity play in crafting a successful marketing strategy?- How can we position behavioral finance to our clients in a way that will fit a little bit better for them?- What are the stages of a marketing funnel and how can we better apply these to promote our business?- How do you manage the fragile balance between content creation that is accessible to everyone and tryi

Tune in to hear:- What is “all duration investing” and what behavioral upside might this approach have for investors?- How can you better organize a bucketing approach to reflect those investments’ time horizons?- What about the tendency for all time horizons to become today in the face of behavioral pressure - how can we protect ourselves from this?- Why is the myth that “China owns the USA” constantly perpetuated?- A lot of people think quantitative easing is just printing money - why is this a myth?- Are governmental actions, or lack thereof, partially to blame for where we are at with inflation at the moment?- Are we on the cusp of losing reserve currency status or is this a myth?- Why does Cullen think there should be more nuance around the “buy and hold” principle?- What are some pragmatic applications and implications of the financial myths that Cullen has busted on today’s episode?https://www.pragcap.comhttps://disciplinefunds.comCompliance Code: 1355-OAS-8/1/2022

Tune in to hear:- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?- What’s a potentially interesting brand collaboration for a fintech firm?- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?- What are some foundational best practices for content creation if people want it to really catch on?- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?- How can we harness all the hardship of the past few years into becoming better people?https://twitter.com/SSiyedCompliance Code: 1356-OAS-8/1/2022

Tune in to hear:- What can Alex share about his financial literacy startup, Futurvest, and what needs or gaps did he see in the financial literacy space? - Knowing what we know about behavior, what does effective financial literacy education look like?- Is there a way we can take the fight of financial literacy to an institutional level? Also, is there any hope of having financial literacy win out when large companies often monetize people’s poor financial decisions?- If Alex had to do it all over again, with two decades of experience behind him, what would he do differently as an advisor?- What is Alex’s niche and how does he differentiate himself from 300,000 peers? - Where does Alex think the financial service industry will be in 25 years from now?- How has Alex’s relationship with his clients changed him for the better?https://www.lakeavefinancial.comhttps://www.futurvest.comCompliance Code: 1358-OAS-8/1/2022

Tune in to hear:- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?- What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design?- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?- How is pricing strategy a lot more complicated than it seems on the surface?https://thebrainybusiness.comCompliance Code: 1274-OAS-7/20/2022

Tune in to hear:- What does Ashvin propose as a better measure of investor success above risk adjusted returns?- What are the two main reasons why we invest? Ashvin thinks that, with a traditional portfolio, we will be disappointed with at least one of these two dimensions at any given moment - why is this the case?- What is the three-tiered investment approach that Ashvin came up with and how does it help ameliorate some of the disappointment implicit in investing?- How does this bucketing approach help clients in both bear and bull markets?- How does everything we’ve discussed today, with respect to the wealth allocation framework, improve investor behavior?http://www.aspirationalinvestor.comCompliance Code: 1118-OAS-6/27/2022