The Business Elevation Show With Chris Cooper - Be More. Achieve More

To be a great salesperson you must also provide great customer service and great customer service people must know how to bring value to the sales process. In this show, we will explore how to combine sales and service for exceptional business success. A must listen for any sales or service led business or professional. My guests are Joe Adams who is a highly experienced sales expert. Joe has been a top sales professional in the USA, Canada and UK. Including MD of UK and Eire operations for Encyclopedia Britannica for 20 years, a Regional Chairman of the Academy for Chief Executives for 10 years and a successful sales and management consultant and trainer. Derek Williams is one of the leading experts on employee engagement and customer service. Also, founder of The WOW Awards inspiring people to give great service by catching them doing things right. He is author of “WOW! That’s what I call service!” a collection of great customer service stories.

What’s the magic formula that makes some people and some businesses exceptional and others simply good? Simon Hartley, author of ‘How to Shine‘ is a top performance coach and will be joining me for a second time after a highly rated show with Double Commonwealth Champion swimmer Chris Cook. This time, Simon is accompanied by Andy McMenemy. Back in 2006 an incredible world record was set when American runner Dean Karnazes ran 50 marathons in 50 days in 50 cities. In 2011, Andy set off to raise the bar further. He ran 66 ultramarathons in 66 days in 66 cities! This show will cover the key principles outlined from Simon’s research and will be brought to life through the story of Andy’s amazing journey where he overcome great obstacles to achieve his dream. If you want to shine, then do join us to learn the secrets of world class performance while marveling at Andy's incredible journey.

So your working life is ticking along nicely and suddenly life throws you the unexpected. Maybe you lose a loved one, your main customer, get sick. The ability to take stock and bounce back quickly becomes critical for your business and your future. Also, how do you behave if this happens to one of your team? My guest Vinay Parmar tragically lost his Mom on his wedding day to a lethal strain of meningitis. It was the first in a series of curveballs that life was to throw him. Today, inspired by his challenges, Vinay is a sought after inspirational speaker who helps people deal with a sudden change in life and business more effectively so they quickly move forward and turnaround their performance - he calls it “BounceBackAbility”. Vinay published his inspiring and moving story in his book “A Passage To India” (50% of profits go to charity) and his story has been shared on both national TV and newspapers. Join us for a show that will help prepare you for the unexpected.

Is it possible for a person of average intelligence and modest means to ascend to the throne of world class? The answer according to Steve Siebold is YES! During this show we are going to discuss the thought processes, habits and philosophies of the world's greatest performers. Steve is someone I have greatly admired since he helped my speaking skills and have I since watched his career continue to ascend. A former professional athlete and national coach. Today he helps Fortune 500 companies increase sales through mental toughness training. His clients include Johnson & Johnson, Toyota, and Procter & Gamble. He’s written six books on mental toughness with over 200,000 copies in print and appeared on The Today Show, Good Morning America, ABC News and hundreds of other TV shows around the world. As a professional speaker, Steve ranks among the top 1% of income earners worldwide. Join us for what will be an exceptional show that could help you and your business accelerate to new levels.

Henry Ford once said, “Whether you believe you can or you can’t, you’re absolutely right!” As my guest on this show says this is a very simple statement, yet it’s impact is massive. This show is about the changes we all need to make to achieve more of what we want in business and life. My guest is one of the leading personalities in the world of personal development. David Shephard is a specialist and Master Trainer in NLP (Neuro Linguistic Programming), Time Line Therapy® and Hypnosis. Having spent several weeks in his company when he certified me as a Master Practitioner of NLP, Time Line Therapy® and Hypnosis I know he is good! Having spent over 30,000 hours training NLP, few people are more qualified on our planet to help us make the changes we may need to make to change our future. Join us for what will be an incredible show with fascinating ideas and exercises to help you achieve more of what you want in 2013 and beyond.

Great leadership is a key ingredient for business and organizational success. However, what are its key constituents and how can you improve your own leadership skills? My guest Neil Laughton is the CEO and Founder of 'The Business Leadership Academy'. He served in the Royal Marines and Special Air Service Regiment (21 SAS) before founding a group of construction companies. He grew the organisation to £40m turnover and then sold it to Balfour Beatty Plc. A recipient of the Ness Award for “Inspirational leadership” from the Royal Geographical Society, Neil leads adventurous expeditions all over the world. He has climbed the highest mountain on each continent including Mt. Everest and skied to the Geographic North and South Poles. He has made twelve first ascents in Greenland, circumnavigated the UK on a jet-ski and piloted the world’s first road legal bio-fuelled flying car across the Sahara Desert. Join us and build your leadership skills by acting upon the wisdom from this show.

Do you want more media coverage for your business? Or want to know how to best get your message across through media? During this show we will be discussing how to attract media interest and the key do’s and don’ts of communicating via newspapers, magazines, websites, radio and on TV. My guest for this show is media and presentation coach, broadcast journalist and award winning international speaker Michael Dodd. Michael speaks and trains across six continents helping leaders and other professionals to get their message across - through the media and face to face. He runs master classes boosting communications skills for diplomats from UK Trade and Investment in British embassies, consulates and high commissions around the world. He also works with frontline United Nations officials to help them convey the right messages when being interviewed in the world’s trouble spots. Join us for a fascinating and content rich show that could make a world of difference to your business results.

Does this resonate with you? Work is such a critical part of our life and yet we often struggle with - and feel overwhelmed by - the numerous challenges it presents us. Whether it's job insecurity, making peace with or leaving an unfulfilling job, or dealing with office conflicts, we often experience fear and a sense of groundlessness just at a time when we want to be our most creative and resilient. This quote is from my guest Michael Carroll's fascinating book 'Fearless at Work' which I found excellent reading. Drawing on Buddhist philosophy Michael Carroll is a long time human resources executive, meditation teacher and executive coach. During this show we will discuss some really engaging and inspiring principles that can help us to be naturally more brave, resourceful and resilient at work. Do join us for what I know will be a very content rich and performance at work enhancing show.

Do you know what you must do to put on your own great event or conference? Get it right and you and your brand will shine out. Get it wrong and you can fail spectacularly in front of lots of people. Or perhaps, you do put on a great event, however, there were few people there to enjoy it!. Our guest Paul Cook is a leading International Strategic Advisor to the events industry. He also event on both UK and global events industry bodies. During this show we will share the do’s and do nots of putting on events and discuss a checklist of the key factors that you must consider to put on your own great event. Do join us if you have an interest in events or share this show with anyone who could benefit from its wisdom. It could save or make you a lot of revenue and remember reputations have been both made and lost at events.

What is culture and why is it so important to business performance? How do we create a great culture? So often when a business fails, has a PR disaster or gets into trouble during merger or acquisition it is put down to cultural failure. At worst, you see headlines such as 'the culture was rotten to the core!'. Great businesses build great cultures that deliver and attract great results. Fail to do so today and your failings can soon be plastered all over the internet and media. Not only this, to do business well we also need to understand and be sensitive to the cultures of different countries too. A number of years ago, I became certified to use a great set of cultural diagnostics tools created by the Values Centre. On this show, I am delighted to welcome two guests - Martin Palethorpe who is a leading business cultural consultant and Phil Clothier CEO of the Values Centre to discuss how you can understand and create an exceptional culture in your business.

Are you using social media effectively to connect to customers? With ever increasing bandwidth, audio and video has created richer ways to deepen the engagement with online customers. This show will explore how you can sell effectively to the new generation of online buyers and the importance of aligning your content and online technology to your sales and marketing strategy. My guest Frank Furness works across 52 countries motivating and engaging audiences around sales, technology, social media and goal setting. He has 72 websites marketing products, has clients that include the British Olympic team and a You Tube channel watched by millions. Join us for what will be an exceptionally informative show that will help you to improve your client connection with the help of the social media revolution.

Are you a thought leader? Would you like to stand out from the crowd and become a Thought Leader in your field? According to my guest 'In the past, it has been hard to identify the qualities that distinguish true innovators from the rest of the pack'. However, it is possible to break down the key components into a systematic approach. During this show we will discover the 4 key attributes of REAL Though Leaders, how to become a master of BOLD thought leadership in order to add greater value while seeing your profile and income skyrocket. Mindy Gibbins-Klein is an International Speaker & Executive Coach specializing in turning experts into thought leaders and published authors. She is Founder & CEO of The Book Midwife® and Anoma Press, a cooperative publishing house for business authors. Having authored and co-authored 6 books herself she has a list of over 500 published clients. Listen to this show and find out how you could also become a REAL Thought Leader in your field.

The effective use of emotional intelligence including questioning is essential to the development of exceptional client relationships. Particularly, if your role requires you to become a high trust advisor to your clients. During this show, we will explore the questions and language techniques adopted by successful high trust advisors. My guest on this show is Sean Weafer a leading international expert who speaks around the world, coaches and is an author on how business advisers and relationship managers can use emotional intelligence to become 'High Trust Advisers™' and release the life-time value of their clients to create sustainable, profitable income streams. In particular we will talk about how to positively influence client meetings. When the success or failure of a business can come down to performance in those critical moments then this could prove to be a very high value show. Do join us with a pen and paper.

Do you know what you must do to put on your own great event or conference? Get it right and you and your brand will shine out. Get it wrong and you can fail spectacularly in front of lots of people. Or perhaps, you do put on a great event, however, there were few people there to enjoy it!. Our guest Paul Cook is a leading International Strategic Advisor to the events industry. He also event on both UK and global events industry bodies. During this show we will share the do’s and do nots of putting on events and discuss a checklist of the key factors that you must consider to put on your own great event. Do join us if you have an interest in events or share this show with anyone who could benefit from its wisdom. It could save or make you a lot of revenue and remember reputations have been both made and lost at events.

Are you clear on your strategy? Most business don’t have a proven method for setting strategy, recording their action, or holding themselves accountable. Are you 100% clear on your targets this month in the 5 main areas of your business and who is responsible for the actions? Do you trust yourself to meet your targets? During this show we will discuss the BGI Strategy on a Page™, which includes PURPOSE through to ACCOUNTABILITY accompanied by actions and targets on a single page of A4. The concept came from my guest Deri Llewellyn Davies' extensive business experience, MBA and being non-executive and executive on 18 different boards, advising over 125 companies including angel and venture capital networks. His approach has proven to work with one-person companies to 20 million and during this show will discuss how you can create your Strategy on a Page. Deri is the UK’s leading authority on strategy who also relaxes by climbing some of the highest mountains in the world.

Would you like to understand how to massively increase your probability of success when it comes to obtaining private equity funding for your business? According to my guest in the current economy, 99% of entrepreneurs pitching for private equity funding are not successful in getting any. This is not because investors no longer have the money to invest. It is usually because those pitching have never been given any proper Mentoring and as a result, their pitch is not up to scratch, investors are not convinced they fully understand their own business, nor is their business plan appropriate to get them to invest. On this show I will be talking to Jonathan Pfahl the founder and Managing Director of The Rockstar Group which helps entrepreneurs to create the BEST POSSIBLE CHANCE FOR FUNDING TO BE GRANTED. So far his clients have a 75% success rate. Join us to find out more about the practical ways to increase the probability of success when it comes to your Dragons Den moment!

Being Bold is an attitude of mind, but it's measured by how you behave. So what is the attitude and behavior required as we emerge from recession to gain and sustain your market share? During this show we will be talking about the importance of being bold in business - defying conventional wisdom, walking against the crowd and trying new ways of doing things to succeed. My guests are Shaun Smith a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. Also, Andy Milligan a leading international brand and business consultant. Their latest book 'Bold how to be brave in business and win” examines brands that are transforming their markets through innovation and use of digital marketing' The book was awarded CMI's Management ebook of the year 2012. Join us for insights that if applied may well change your business results for ever!

Are you interested in becoming truly world class at what you do? If so what are the things that really make a difference? In this show, we are going to talk about how intense focus, discipline and keeping things simple led someone who showed no signs of success as a teenager to go on to become a world class swimmer. Chris Cook represented Great Britain for almost 10 years, reaching Olympic, Commonwealth and European finals and becoming Double Commonwealth Champion. In addition we also have Simon Hartley, who during this period was Chris’ sports psychologist and has become an authority on world class performance. Join us to learn how some simple shifts in mindset can lead to you creating exceptional results in your business and other aspects of your life.

Would you like to quickly understand who you were doing business with to help you build a very healthy professional relationship with them? By reading physical cues it is possible to assess the type of person we are speaking to and engage with them more fruitfully and easily. In this show we will examine 6 types of people and explore how best to communicate with them. Each type responds positively to certain words and concepts – and is repelled by other words. We will find how to quickly recognise each type and best establish rapport with them. My guest John Cremer is an expert in the art of Reading People with over 25 years of experience in the field and is the author of “Reading People” – a guide to getting great results from yourself and others by using ancient wisdom. He has worked with clients ranging from the London Metropolitan Police Force to HTC, HP, Lloyds TSB and the UN. To get the best out of this episode please listen with an open mind and sense of humour.

How you launch a product or service can literally make the difference between success and failure. So would you like to know how to do this really effectively without it costing you a fortune? I was recently in London and met someone who really impressed me. Nick James writes copy and executes product launches for some of the best-known experts in Internet Marketing and Personal Development. Many of his campaigns have achieved exceptional results. As the world becomes more and more internet savvy the on-line route is also increasingly an essential platform for product launch. I will be discussing with Nick some of the secrets to achieving exceptional results when effectively launching on-line products. Join us for what will be a highly content rich and informative show.