Influencer Entrepreneurs With Jenny Melrose

Today we are talking about some of the weirdest growth strategies companies can use in order to grow. This is a sponsored podcast episode with Penji.Penji, an on-demand graphic design service, is a company that has utilized some growth strategies that you may not have thought to try when it comes to your business. In this episode of the podcast, Johnathan Grzybowski, one of the co-founders of Penji, talks about the ups and downs of entrepreneurship, as well as how to take ownership of your company and make sure you are leading well. He also shares some of the company’s philosophies that keep them focused on what matters. Read more HERE

If you have been thinking about how to write a media pitch in 2021, then this episode is just what you need. Arden McLaughlin is here to talk all about how to write a media pitch to your local news and how to make sure you get the attention your story deserves. Arden is the owner and founder of Definita, a publicity firm focused on helping you define yourself and your business in a cluttered marketplace. Arden does this in two ways: the first is by working one-on-one with customers who want Arden to provide them with press opportunities, and secondly, by teaching business owners how to get their press on their own. Read more HERE.

Serena Dodd is on the podcast with me today to talk about how to manage a business mindset. This is such an important topic for all business owners. erena and I talk about knowing yourself, setting goals, using your GPS, and how important it is to celebrate your wins. Serena is a certified Life Coach and runs her own life coaching business. Her main goal is to help life coaches make their first $50k in their business. She focuses on is mindset, accountability, and helping others get out of their procrastination zones. She works one-on-one with her clients for 5 months to really get them moving forward as they work to grow their business towards $50k and beyond. Read more HERE

Today we are talking all about one of the most important pieces in building your business: growing an email list. Before we dive in, make sure you download the guide that goes right along with everything we will talk about in this episode. The reason that we need to talk about growing your email list is that we have seen a dip in ad revenue recently. I know that many bloggers and influencers rely on their ad revenue as a part of their income each month. When a dip occurs unexpectedly, because of something like a global pandemic, it affects our income. This is why diversification is so important. If you have products or services that you are making available, the dip in your income will not affect you as much. Read more HERE.

Are you wanting to really narrow down your marketing on Instagram to a local audience? In today’s episode, we are talking about hyper local marketing on Instagram with Carmen Kaethler of Macaroni Kid. Carmen focuses on marketing to her local audience in Winnipeg, Canada, and 80% of her Instagram followers live in her city. We will talk about the best ways to engage your community, what hashtags to use, and utilizing Instagram Reels to really nail down your community and get them through your door. Get your Instagram Engagement Guide HERE.Read more HERE.

We all know that Instagram is one of the best places to grow a community and build a brand or business but it can be confusing to know how to leverage all of the Instagram features to grow your community. Today Lucas O’Keefe is going to share his tips and tricks for using Instagram features to grow a community and the 3 different points of view he has when it comes to the different features. Read more HEREGrab your Instagram Engagement Guide HERE

In today’s episode, Renee Cohen is going to be talking about the 3 top money myths that she sees female entrepreneurs deal with, how to overcome them, and the best ways to move forward to become the visionary of your own life.Renee is a financial planner and does a great job of laying out where your money should be going, and how to know when it is time to cut expenses. She also is offering a freebie that you don’t want to miss! Read more HERE

This week on the podcast, we are diving into how to overcome overwhelm. Overwhelm is something that so many of us are battling as we come out of 2020 and into 2021, not only as business owners but as mothers and wives. We are all taking on more than we ever have had to take on in the past.We want to make sure we cover all the different aspects of overcoming that feeling of being completely overwhelmed. I have a resource to help you with this: the “Mastering Overwhelm Blueprint.” This blueprint walks you through 5 steps to get your time back. It will help you get your time back and give you more clarity on what you should be focusing your time and energy on. Read more HERE.

As an online business owner, defining your brand identity is one of the most important factors in growing your audience and your business. Many of us have thought about our branding but we haven’t gone deep enough in defining exactly what our brand identity is. Today’s guest on the podcast is here to help us do just that. Lisa Noble is the founder and owner of Vivid Visual Solutions, and she and her team help busy female entrepreneurs leave the stress behind when it comes to branding and marketing. They do this by assisting with website creation, brand design, and social media management. Read more HERE.Grab your Instagram Engagement Guide HERE!

Today we are talking about marketing automation and how to make it simple by using quizzes. People hear about automation and automatically think that it’s going to be too hard for them. It sounds complex and confusing but is necessary for most of us in order to run an effective business. If we don’t automate, we will eventually become burnt out from having to do everything all the time. Automation allows you to work less, while not losing any profit. Tai Goodwin is the CEO of the Momentum Agency, a lead-generation agency. She works specifically to help her clients get more leads. They turn email lists into multiple five-figure paydays. They do this through quiz funnels, marketing automation, email marketing, and content creation. Read more HERE!

Social media is no longer merely a way to keep up with your friends; social media is a platform for business. And today, we are going to dive into some authentic selling strategies for social media that will help you to close more sales in your business. It can be so difficult, especially on social media, to not come across as annoying or overwhelming when we are trying to make a sale. So I’ve got Nikki Rausch here to share the 5 steps in her Selling Staircase, how to keep a sales conversation going with your audience, and the best ways to use social media to create that relationship and rapport that is necessary to close sales.Learn more HEREGrab my Instagram Engagement Guide!

Do you ever wonder how to build confidence in yourself? Do you find yourself not going after things because you don’t think you are capable? In today’s episode, we talk about how being uncomfortable is the best way to build confidence. Tiberia Morris shares how she uses positive self-talk daily, and how important it is to have a support system. Tiberia is a Georgia native, and the founder and CEO of EmergHER. She is a speaker, life coach, and a self-published author. Read more HERE.Grab your REVENUE PLANNING GUIDE!

Today we are talking about revenue planning and I can already see some of you beginning to check out, but I want you to stick with me. If you are looking at your business and trying to get an idea of the revenue that could be coming in, you may feel like it is a super tedious task. It may even feel like something that is too hard for you to do. I am going to break it down as simply as I can for you. You’re going to want to grab the Revenue Planning Worksheet I’ve created. It will help walk you through everything we talk about in today’s episode as we look toward the revenue that will come in for you in 2021. Read More HERE!

Self-care has been a buzzword over the last few years, especially when it comes to women. We have all seen the posts on Instagram, telling us to take a bubble bath, get a massage, or get our nails done. But is that really what self-care looks like? Today Megan Porta is on the podcast to talk about the foundation of self-care, which is boundaries. She’ll share how 2020 was her happiest year, even with the turmoil in our country, because of her decision to focus on making changes and setting boundaries. If you are struggling with time management, feeling constantly stressed or overwhelmed, or are just tired, this episode will help you refocus on what’s most important. Read more HERE

There is so much pressure to be perfect in today’s society. When it comes to our families, homes, businesses, and even the way we look, there seems to always be something we have to measure up to. Here’s the truth: you don’t have to be perfect to be amazing. And you can be your best self without obtaining perfection.Today Cel Smart is joining me to talk about how she discovered fitness, how coaching women inspires her, and how making time for yourself will help you be your best self. Read more HERE

Do you ever feel like you’re spinning your wheels, in life and business? Maybe you started a business with the hope of changing your life, and now, you just feel stuck and like it’s not working out. If this describes you, or if you just need some motivation to make it to the next level, today’s episode is for you!My guest today is Jessica Bouton. She shares her story of overcoming depression and creating the life she craved. Click HERE to read the full episode.

Today we will cove how to launch a product online, from confidence, to choosing the right audience, to setting up your onboarding sequence.If you’re not sure how to outline your product, how to create a sales funnel, what it should look like, you need my product guide. It will teach you exactly how to create your own product that sells; with a 5-point checklist, a sales funnel worksheet, and an invite to my private Facebook group. If you haven’t grabbed this freebie, now is the time.Click HERE for the full episode

After the year that we had, telling you to stop being complacent might seem a little harsh. Let me be honest with you: I got really complacent in 2020 and I know a lot of you did, too. I’m here to tell you that it’s okay that we took that time to just survive. But now it is time to get back up and start hitting our goals.Read more HERE.

Have you thought about self-publishing a cookbook? Self-publishing can feel so overwhelming with all the unknowns. It can be helpful to find someone who has done it before to help you know exactly what to do. Jason Logsdon is here today, and if anyone can speak to self-publishing a cookbook, it is him. He has self-published 13 cookbooks. He gives you the 4 main steps of self-publishing and will help you take the leap into getting your cookbook out into the world. Read more HERE.

Are you afraid to sell to your email list? Are you worried about sounding money-hungry? Kate Doster is on the podcast today with the best tips for making sure you are sending offers to the right people, and not holding out on people who are interested in what you have to offer. Kate will help you feel confident in sending email sales sequences, no matter how many subscribers you have. Read more HERE.