Influencer Entrepreneurs With Jenny Melrose

Business organization of an online business is essential, but what data matters the most and how do you go about using that data to improve your business?My guest on today’s episode is someone that I have been working closely with for the past few months in my Mastermind groups and as it turns out, I have learned a ton from her so I knew I had to bring her on here to share with you all. Jenn has been blogging at Home by Jenn for the past 2+ years about rustic DIY projects, organization, and cleaning.Every time I speak with Jenn, I come away inspired and motivated to get my business more organized. She is a pro at business organization so if you struggle with that, this is the episode for you.Links:jennymelrose.com/business-organizationClick to view: show page on Awesound

Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take.I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thing is, sometimes a brand will actually have one of their people sit in on my session just to see what I’m telling the bloggers to do. My favorite part is after the session when they tell me that what I am teaching is exactly what they want all bloggers to know.It’s just so fulfilling to know that I am on the right track with what the brands expect from bloggers and with what I am teaching you all. I’m gonna share with you some of what I learned from the brands about what they’re looking for as far as an Instagram Influencer, but first, I want to start by asking a question.Links:jennymelrose.com/instagram-influencerCli

Instagram Influencers come in all follower sizes and just because you don't have 10k followers doesn't mean that you can't monetize your influence.Before we start talking about the reality check that many of us need when it comes to being Instagram Influencers and page views (there’s a hint!), I want to be sure to let you know that I am going to be doing a new session of my FREE training, Pitch Perfect Live in September.Links:jennymelrose.com/instagram-influencersClick to view: show page on Awesound

Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly.  I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it.I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t sell anything. As a lifestyle blogger, everything I did online was for the purpose of bringing traffic to my site. I just didn’t get it.  Links:jennymelrose.com/monetize-instagram-storiesClick to view: show page on Awesound

One of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me.  I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business.The topic for today’s episode came up while I was at the Haven conference recently when another blogger began to tell me about the negative experience she had with business coaching.I was so glad that she felt like she could be honest with me about her experience, even though it wasn’t me, and I really wanted to take some of the things we talked about and that I shared with her and share them all with you so that you get the biggest bang for your buck if and when you decide to hire a business coach. Let’s jump right in and talk about the things you need to know before you hire a coach…Links:jennymelrose.com/business-coachClick to view: show page on Awesound

Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do at each and every one. My goal in creating this event is to take the best parts of the conferences I have attended and bring them together in one amazing event.While I really enjoy attending and speaking at niche-driven conferences, I wanted my event to be broader. As a lifestyle blogger myself for the past 8 years, I know that I learn the most when I can get around bloggers in many different niches. I get to see what they’re doing to grow their businesses and the specific things that ar

When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games or the little picture you can choose to represent yourself online. But that’s not what we’re talking about when we use the term “avatar” as it relates to your audience.Your avatar is simply your ideal audience member or customer.If you are a blogger, your avatar is the person you are writing to every time you publish a blog post. If you are a blogger and you also create products, your avatar is the audience member that not only reads your blog, but is also the person you want to reach with your produc

If you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to start doing both of those things.I get a lot of emails where people tell me that they just aren’t being successful in increasing their pageviews and I always, always email back with one response…Tell me your Pinterest strategy.What I get back is confusion, more questions, and a general misunderstanding of how to use Pinterest for business as a blogger. That’s why I want to tackle helping you understand the why and the how of using Pinterest for business correctly.Links:jennymelrose.com/pinterest-for-businessClick to view: show page on Awesound

I am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, especially what she says about using tags.Meredith’s home base is at VidProMom where she helps people figure out video. She offers tutorials for video editing, creating hobby videos and family videos, as well as helping bloggers learn how to use Youtube to grow their blogs. Be sure to check out her podcast, Video Pursuit Podcast, for even more tips.I have to admit right up front that Youtube and I are not besties. Not by a long shot. I don’t feel comfortable with it and I don’t know how to best leverage it for my business. I used to feel that way about Instagram and now I adore that platform so I hope you’ll jump in with

Whether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have.  Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally.I’ll start by giving you some tips on the blogger conference expectations you should have when attending a conference and ways to approach a conference so that you get the most out of any that you attend.Links:jennymelrose.com/blogger-conference-expectationsClick to view: show page on Awesound

Today, I want to talk a little about Facebook sponsored posts and how you can use live video to take them to the next level. In the last episode of the podcast, I talked all about Instagram sponsored posts and addressed some common questions that come up about those. Be sure to listen to that one if you missed it!I don’t know if you’ve seen it but Facebook is actually running a commercial on television about their desire to go back to their roots. The platform was started for the purpose of bringing people together. Over the years, it has become riddled with spam and ads but they are working hard to get back to it being about people.This means that if you have a business page for your blog, you have got to prioritize engaging with your audience. If you want Facebook to show your content to your audience, you have to play by their rules and their rules are all based on engagement.Now, let’s jump into what you need to know in order to be successful with Facebook sponsored posts.Links:jennymelrose.com/facebook-s

If you have a blog or any kind of online business, you know that Instagram is the hottest new kid on the block. Everybody is using it and now there is an opportunity for you to create Instagram Sponsored Posts. Today I want to give you some ideas and pointers on how to best take advantage of these opportunities.Links:jennymelrose.com/instagram-sponsored-postsClick to view: show page on Awesound

What do I mean by mindset crap? I am talking about those things you need to get past so that you can take your side hustle full-time. Let’s hit 7 of them today...The very first thing you need to stop doing is saying that there’s not enough time in the day. Look, I know that you’re busy. Maybe you work full-time or you have little ones at home. I understand that the amount of time you have to focus on your blog or social media is limited.But instead of constantly reinforcing the mindset that we don’t have enough time, we need to start focusing on the time we do have. Take a hard look at your days and see where you have an extra 30 minutes, or even an hour, and take those precious minutes back.Links:jennymelrose.com/mindset-crapClick to view: show page on Awesound

Content creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going.  Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case).  If you want to survive and thrive online then you need to have a plan to your content creation.I recently attended a blogging conference dedicated to food bloggers and while there, I was able to meet many of the ladies who are part of my membership site. The one thing that always comes up when bloggers get together and chat is that you have to know what you want to be known for.Links:jennymelrose.com/content-creationClick to view: show page on Awesound

Are you looking to take your blogging to the next level so that you can have increased pageviews and an engaged audience?  Then the membership site, Mastering Your Influence is what you are looking for.  It will help you do all of this and so much more.I want to do something very different today than I usually do here. Today, I am giving you a behind the scenes look at my membership site. If we’re honest, I think most of us would admit that summertime is our downtime. Pageviews tend to drop. Sales may go down. You may feel a sense of mild panic, or full-blown panic, if you’ve never been through a summer with your business before.We all know that Q4, or the 4th quarter of the year, is coming up and it will be amazing. Now is the perfect time to get ready for it and to put systems in place that will use the slower summer to help you grow and be ready for Q4.Links:jennymelrose.com/membership-site-mastering-your-influenceClick to view: show page on Awesound

In today’s episode, I am trying something totally different. Rather than giving you an interview or training, I am doing an actual live coaching call. Hannah is very involved in my membership and in the launch group so we chat on a regular basis. We are running this exactly the way we would if I wasn’t recording it so I hope you enjoy it!Hannah is a health coach who teaches women how to eat in order to look and feel their best. Over the past few years, Hannah experienced several tragic life events that had her body railing against her. Systemic acne, chronic stomach pain, and high stress levels left her trying to figure out what to do to heal her body.While she had always been interested in fitness as a way to keep her waistline a certain size, she was happy eating whatever she wanted as long as the fitness worked. What she would come to grips with as she dealt with these major life changes was the truth that food can heal us from the inside out and that stress can kill us.One of the things I love about Hanna

I am so excited about today’s podcast guest. Carla Biesinger has done several trainings in my membership group but this is her first time on the podcast and I couldn’t be happier to have her here. If you aren’t familiar with her, Carla is an online marketing and Instagram coach specializing in food, health, and fitness. She works with women who are just getting started in online business and want to grow their reach on Instagram.Carla has an interesting background; she once owned a restaurant in Argentina and she is a native German. But she hated being stuck. She had a dream of traveling and living a laptop lifestyle. And that is exactly what she has created for herself. She actually admitted that she hasn’t had a permanent address in over 3 years. Isn’t that amazing?!!Carla agreed to answer as many questions about Instagram as she can for today’s episode so let’s dive right in. I know you are going to get so much value from this conversation and I strongly recommend that you listen to the full episode becaus

Are you trading time for money?  Is your income dependent upon how much time you spend at your desk?  You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship.I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I am active, I eat a fairly decent diet, and I try to manage stress the best I can.But while on a call with 2 clients recently, I began experiencing chest pains. After I got off the call, the pains got worse so I decided to head to the Urgent Care. When I got there, they whisked me right in (they take chest pains very seriously), and they hooked me up to an EKG machine. My blood pressure was through the roof and I was wondering if the worsening symptoms were from my own stress and fear.I ended up in the ER before all was said and done and I am fine now, but one thing I didn’t have to worry about while all this was going

What are you giving to your readers in exchange for their email address?  Getting your weekly newsletter is not enough of a reason for someone to sign up.  Don't worry!  I've been there, which is why I'm diving into how to a choose a lead magnet that creates an audience not just a one and done pageview.With all of the crazy algorithm changes that are taking place in the online world, it is more important than ever for you to be growing your email list. But growing your email list means that you need an awesome, high-quality lead magnet to draw people in. And if there's one thing that scares bloggers, it’s coming up with a lead magnet.Every week I have food bloggers say to me, “But Jenny, I never plan on selling products so why do I need an email list?”I go back to the algorithms for the answer. You can no longer depend on Facebook or any other online platform to drive traffic to your site. You need to take the people who do end up on your site and you need to convert them to subscribers. W

There has been a lot of talk recently about Pinterest; specifically about Pinterest numbers declining. I have been calling it the “Pinterest Pinch.” Marye and I are going to talk today about that pinch and how you can overcome it with Search Engine Optimization (SEO).One of the rumors circulating about this drop in Pinterest traffic is that Google is giving preference to actual pages in their search returns rather than pins. So when you see this drop in Pinterest traffic, you should theoretically see an increase in people finding your site through Google.This is very important and the reason I brought Marye in to chat with me about it. She is going to give us all kinds of practical ideas for making sure you are being found in Google search so that your traffic isn’t dependent on what Pinterest is doing.Links:jennymelrose/search-engine-seductionClick to view: show page on Awesound