Beers, Blokes And Business - Blokes Drinking Beer Talking Business

This week on Beers, Blokes and Business we discuss podcasting, it is a bit meta talking about podcasting on podcasting but we love it so this is part how to and part why we listen to podcasts. Don't forget to sign up to our email list to receive the #BBB show notes first every week: beersblokesbusiness.com/signup What will you learn about podcasting? Sean has lost count of how many podcasts he has done in last 6 months (72 including this one) Jim was too early for podcasting which lead him to YouTubing Where the blokes listen podcasts - Car, Apple TV, walking and ironing Podcasting is hands free learning doesn't require eyeballs How to find the time to listen to podcasts Podcasting history lesson from Jim Why podcasting is growing as a voice of authority How podcasting delivers you more time with your customers or audience Why comedians like Wil Anderson are killing it podcasting Is podcasting just timeshifted radio? How to find podcasts you might like?  It is too hard right now... Did you Win

This week on Beers, Blokes and Business; our very special guest is David Morris; the Australian Aerial Skiing Silver Medalist just back from the 2014 Sochi Winter Olympics. Signup to our email list to receive the #BBB show notes first every week: beersblokesbusiness.com/signup David Morris - what you need to know Member of the Australia Aerial Skiing team 2 x Olympian; 2010 Vancouver Winter Olympics and 2014 Sochi Winter Olympics Silver medalist, Aerial Skiing at Sochi Winter Olympics 2014 World #2 overall 2012/13 season Australian record holder Most successful male aerial skier ever in Australia Experienced public speaker across educational, corporate and media. What will you learn from this 'Dave The Olympian' podcast? It only takes 12 years of hard work for an Olympic silver medal Being a Olympian is no different to working in a business - with a focus on planning, strategy, KPIs and results. Most of us only tune in once ever 4 years for the results of a long term project Find out how Dav

This week on Beers, Blokes and Business; Controversy - a rift in the blokes. The Blokes are split down the middle this week on LinkedIn Signup to our email list to receive the #BBB show notes first every week: beersblokesbusiness.com/signup What will you learn from this 'LinkedIn Love It Or Hate It' podcast? Why Jim, Steve & Steve think it is a giant spam reservoir Why Sean, Luke & James are big Fanbois Is connecting on LinkedIn permission to send bulk unsolicited commercial email? Who do you choose to connect with?  Do you have connection rules? LinkedIn is great for content, news , slideshare & more A great CV Replacement How important is LI profile coming up first for your name in google search LinkedIN “A Passive Job Board” A secret technique to get people to Google you using LinkedIn - The Sean Poke LinkedIn Groups - Love hate relationship Sean’s weird one word endorsement experiment Thanks to our show sponsor - Brett Oaten Solicitors Give Brett Oaten Solicitors a call on 02 9557 7173 o

This week on Beers, Blokes and Business; the blokes discuss wearable device technology, the key players and how the industry is evolving.  Throw on your activity tracker, go for a run and wrap your ears around it below. Signup to our email list to receive the #BBB show notes first every week: beersblokesbusiness.com/signup What will you learn from this 'Wearable Device Arms Race' podcast? What is a wearable device? How have wearable devices developed; past, present and future? Are wearables ready for the mass market or just for fitness fanatics and geeks? Who are the current key players in the wearable device market? Which industries can take advantage of the technology? (e.g. Fitness, Wellbeing, Infotainment, Healthcare, Medical, Industrial, Medical) What does success look like? Who is likely to win? Links and resources from this episode What is Quantified Self? Wearable devices & apps: Fitbit, Jawbone, Nike FuelBand, Google Glass, Oculus Rift, CloudPhone, BodyWise Wearable device market shar

This week on Beers, Blokes and Business; the blokes discuss all things email marketing, what's working, what's not and how you should use your email list more effectively. Wrap your ears around it below and signup to our very own list to receive the #BBB show notes every week: beersblokesbusiness.com/signup What will you learn from this 'Email is the new black' podcast? How the bloke's use email marketing and what they're trying to achieve Which newsletters the blokes love getting and make sure they don't miss opening What's the most effective way to deliver value to your subscribers What do subscribers really want from a weekly newsletter? How do you measure success? Tips on how increase open rates, click throughs and engagement How to craft great subject lines The bloke's take on HTML vs Plain Text emails Why email has reemerged as the new black! Links and resources from this episode Sammartino loves the weekly Quora emails Our very own James Noble sends a great newsletter from Carter Digi

Pricing, every business uses it and it can be the death of your business if you get it wrong. Yet when you talk to business owners so many freely admit to having no real grasp of pricing strategy. Tonight we've bought our pricing expert Jon Manning to set us straight on various pricing models: cost plus, market bare & freemium. Jon has the greatest Linkedin headshot we've ever seen. What will you learn from this podcast Why we really need to look at value based pricing. Why dynamic pricing has been slow to be adopted in Australia. Why Jon thinks Price Elasticity is a myth. How did Sir Stellios price his 'Easy' businesses. Why offering pricing packages especially for services is critical. The reason Sean no longer uses Bronze, Sliver & Gold as his pricing package names. How to sell a rusty old bike on eBay. Why the second cheapest bottle of wine on the menu is the highest seller. Why all pricing is contextual. Does having 9's & 5's in your pricing work? How Short Batch prices ice cream in the p

We've heard about it. Content marketing. What the heck does it mean? Where is the ROI? Where should I publish? What should I publish? All these questions are answered plus more with some great real world examples with blokes that have made the mistakes and found what works for them. What will you learn from this podcast? What is "Thought Leadership" Don't worry about mistakes - publish without thinking If you can’t write you can still produce content You don’t need to be on everything Your sales people are a content resource People like Koalas & mattresses How the Honey Bar grows with content with this touching tale Why you need Google authorship Why @gustheboxer is a better content marketer than @scottkilmartin You can't not do it. Everyone has 24 hours a day Consistency is key Links from the podcast Jay Baer Youtility Book David Meerman Scott's blog Trevor Young's Blog Darren Rowse Blog Jim makes a balloon animal http://youtu.be/_y9OSSPhDCs On this BBB podcast were: @seancallanan 

Whether you're an employee or an employer, there is delicate tightrope for setting staff salaries and bonuses. In this episode we discuss different approaches to managing the mutual expectations of employee remuneration.  Perspectives include blue and white collar as well as small through to big business. Veteran of a variety of different business types Trevor Young joins the blokes as our special guest. What will you learn from this podcast? Is job salary transparency a good thing? Does your working day mimic the Sheepdog & Coyote? Does transparency already exist via water cooler conversations? Can career progression be easier to map out with salary clarity? What is results based productivity? How organisations manage remuneration for skilled and unskilled roles from corporate to small businesses Incentivising and rewarding different roles, for example sales versus operations Links from the podcast Introducing Open Salaries at Buffer What is Buffer? What is App.net? Hubspot blog 37signals

Keeping or starting a business rolling isn’t just about delivering great services and products. A big (and less glamorous) side to maintaining a  a business is as simple as getting paid. This week we discuss management tools, service tweaks, techniques, and your day-to day cash-flow to and quite simply: Getting Paid. Hard hitting topic straight of the 2014 rank. What will you learn from this podcast? Invoicing online management tools How and when to chase overdue invoices Pricing and payment cycles (service vs product) Consignment ordering and its challenges On account ordering pro-forma terms and conditions The product market, tier pricing and stage payments Debt collecting resolutions and credit control When do you need a book keeper Solutions to getting paid, and maintaining client relationships Recommendations when finding an accountant Managing your books and when to delegate Working with enterprise level businesses and what to expect Managing stalled projects and staff re-scheduling cos

Nearly every business needs media coverage.  In this episode we discuss how to get it, what to do with it when you get it and how the media landscape is changing. We've bought in a wily ol veteran of the industry, former journalist and PR pro turned content marketer Trevor Young to teach us and you tips and tricks for your businesses PR strategy. Happy New Year from The Blokes. What will you learn from this podcast? Why PR does not stand for Press Release & you don't 'leverage' PR. How to create relationships with journalists & influencers... before you need them. How social media has changed the media biz & what it means to you. How to craft a good story and the many angles one base story can be used for. Push vs Pull media engagement. Creating controversy as a media strategy. What to do when the PR is negative. Giving good quote is a skill you need to learn. The importance of using media to create expert status. Media Whoring... how to master the art. Links from the podcast How Scott becam

In the final episode for the 2013 the Blokes discuss how the plan for the year ahead. Happy New Year from The Blokes! What will you learn from this podcast? How to prioritise internal projects What does Samma send himself every year and why? You only have one life no need to plan for business & personal. How do you map company plans down to staff goals Launch cake or gongs, how do you celebrate goal success How do you measure personal goals? People who set goals are happier Goals are a year round not just once per year Difference between objectives, strategies & tactics Links from the podcast Check out James' Melbourne Now project Tools mentioned by James - Basecamp, Harvest, Confluence "Truth about goal settings" take a look Samma's visual goals Link to Project Management episode  People who set goals lead to happiness & success SMART goals defined What are stand-up meetings? Chrome Plugin Momentum Plugin to-do list that takes over your empty tab Startup of You - Slideshare from Rei

We had few beers a looked at some of the big issues of 2013 for this podcast but we got derailed by topics like privacy, 3D printing, storage and more... This was recorded a few days before the launch of Super Awesome Micro Project, we were absolutely pumped with the response, THANK YOU. Merry Christmas from The Blokes! What will you learn from this podcast? What is the "Web of things"? 3D printing has hit the main stream Why your "hard drive is your garage" What is The Paddock? Jim's big tip for SEO in 2014 What is Circle and why might digital natives use it? Why the inbox is the place that converts Links from the podcast Check out IFTTT, here are some rules from Sean Web of Things explained Lean Startup Melbourne Scary promo video for 3D Printing from 60 minutes (Actual story here) Time Lapse Pro how Samma took photo of his children's first year Article on Adobe hacked passwords and nuclear codes were all zeros More info on new app Circle Great article by top bloke Darren Rowse on div

We recorded the very special bonus edition of Beers, Blokes and Business a few weeks ago as #SuperAwesomeMicroProject was in the final days of the build. We chat about the project in depth with Steve & Raul, if you watched the video you'll want to know more... What will you learn from this podcast? How #SuperAwesomeMicroProject was formed Raul's story of stalking... I mean persistence Who you connect with is important, don't shoot too high How Samma convinced 40 people via Twitter to be part of #SuperAwesomeMicroProject Importance of understanding of Minimum Viable Product Lessons on protecting your content on YouTube How to manage virtual projects, it is very hard with a physical product What is was like working in Romanian garage or SAMP cave for 18 months Importance of finishing a project strong What is next for Raul? What is the cash trap? Here is the video, watch it & share it http://youtu.be/_ObE4_nMCjE Watch this episode on YouTube Includes bonus photos from SAMP Cave http://youtu.

This week on Beers, Blokes and Business we chat about how the Blokes use Facebook or Stalkbook as it is sometimes known as? We wouldn't just do this episode to boost likes on the BBB Facebook page would we?  Have a listen below:   What will you learn from this podcast? Is Facebook right for your business? Does Facebook work for B2B and B2C? How many Australians are on Facebook Facebook as a News source, where so you get your news? Facebook advertising - acquisition vs engagement What are Facebook custom audiences?  Or how scary are Custom Audiences... Important of your content to your Facebook's page success "Interesting" new #BBB drinking game, never gets old Find out which blokes attracts the most attractive robots on Facebook Links from the podcast Check out JonLoomer.com Facebook statistics in Australia Edgerank primer from Jon Loomer Facebook Custom Audiences The Social Network - "Facebook - The Movie" A look a Robert Scoble's Facebook post Facebook allow adverts on Facebook Ads

This week on Beers, Blokes and Business we had a chat about the 39 billion dollar tech companies which have been founded since 2013. What made them successful and what are the common characteristics? Sound interesting? Have a listen below: What will you learn from this podcast? What are business Unicorns? Are all the founders 20 year old Stanford dropouts? These 39 companies aren't all consumer facing businesses - what other business models are successful? Despite what the media would have us think, most of these companies were not overnight success stories The blokes also introduce an "interesting" new #BBB drinking game And find out what we think the next major wave of technology innovation will be. Links from the podcast A big thanks to the Complete Basket Case for providing this week's beer! The Techcrunch article we kept banging on about was: Welcome to the Unicorn Club And another great article on Unicorns Fred Destin's article on the valuation of Snapchat despite no revenues (edited

This week on Beers, Blokes and Business we joined popular discourse and took on the banks. Well, we discussed the impact new cheap technology is having on various segments of banking. What is disrupting banks? Like this ep? Please leave kind words on iTunes. What will you learn from this podcast? All about bitcoin, and what crypto currency is. What technology will make the George Costanza wallet obsolete Micro payments who, what and how. Crowd funding, and what is next for it. Of course you all follow @BeersBlokesBiz on Twitter? http://www.youtube.com/watch?v=SEbCbp1vc9Y Links from the podcast Who is Satoshi? Tomcar Australia Types of currency (Including Fiat) Coinjar  Paypal vs Square Check out Coin to replace all your cards Gaming company fined for mining gamer machines Cyberpunk Documentary from 1983 Swiss bank of the web - the Silk Road Bitcoin Charts and pricing Ev Williams - secret formula for internet success JOBS act Angel List - venture funding & entrepreneurs platform Snap

This week on Beers, Blokes and Business we took a few more characters than 140 and discussed one of the reasons we all know each other - Twitter. Of course you all follow @BeersBlokesBiz on Twitter? What will you learn from this podcast? The real value of Twitter for each of the blokes How Twitter has changed since the 'good old days' How we think Twitter will evolve past 2013 Tools, tips and apps for using Twitter from both a personal and professional perspective. Links from the podcast Tweetbot for iPhone My Twitter ID - check your Twitter ID Internet Relay Chat (IRC) Shaquille O'Neal aka @SHAQ Ashton Kutcher aka @aplusk Patrick Stewart aka @SirPatStew Stephen Fry aka @StephenFry Mashable aka @Mashable Tweetdeck - great for following Twitter lists Echofon - Twitter app who.unfollowed.me - find out who unfollowed you Dribbble - Find out how James designed BBB logo Melbourne Twitter Underground Brigade (MTUB) @MelbPubCrawl on Twitter TwitterBrekky run by Sport Geek in Melbourne and

This week on Beers, Blokes and Business the blokes chat about investors and stakeholders and working out what is best for the end user - the customer. What will you learn from this podcast? The difference between a customer/user and an investor/shareholder/sponsor Tools and techniques to understand end user needs and wants The importance of communicating with all of your stakeholders in language that they understand Links from the podcast WTF QR codes Investors are not customers How to build personas and scenarios in design The #BBB Linkedin group Watch these On this BBB podcast were: @seancallanan from Sports Geek @mrjamesnoble from Carter Digital @lukemccormack from Flippa @joshrowe from JoshRowe.com The brew consumed in this podcast was Beechworth Pale Ale. Download this episode here but we'd prefer you to subscribe in iTunes, Stitcher or this feed if you don't use iTunes.

This week on Beers, Blokes and Business the discussion centres around what motivates staff, how to motivate staff and what rewards work best to maintain a productive and happy workforce. We also tackle the issue of the whether or not up-skilling employees with a view to letting them move on to different roles is a good or bad business practice. What will you learn from this podcast? The benefit of over communicating with your staff in building commitment to your business The alternative view that your current employer should plan for your departure and embrace it Money as a diminishing motivator. Debt as a great motivator. The timeless value of a “thank-you” One of the blokes inventing the word “intranerd” List cloggers and the motivation for staff that comes from removing them A bloke who used to be in the bean bag business Be willing to get your hands dirty if you want to lead people Links from the podcast The #BBB Linkedin group On demand assistants at Sidekicker Zappos the ultimate happy

Geolocation - hot or not?  That is the question the blokes tackle in this week's Beers, Blokes and Business episode. What will you learn from this podcast? How to use Foursquare as a mobile business, say an ice cream business? Why Foursquare has lost it's appeal in Australia Why geolocation is more than just checking in. How Instagram and Facebook both helped and hindered geolocation The difference between and brand and person on Foursquare and which bloke is a "brand"? Links from the podcast Check out Short Batch on Foursquare, Facebook & @ShortBatch First Foursquare Swarm at MCG thanks to Sports Geek Yes, Sean is a brand on Foursquare, you can follow him (not creepy at all) Check out World Cam, here are shots from HONEY Bar including those from #BBBLaunch Meat Pack Sneaker video with geofenced deals a must watch For those who don't know why Josh dedicated this episode #12 to Richo (@mattricho0), watch these Richo Highlights we know Josh does nightly Listen to Sean's Sports Geek Podcast loo