Agency Connexion Podcast

Glenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technology-driven campaigns.   Today we will talk about MONEY.

Chris Denny is the founder of The Engine is Red.   With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about TABOO.

Chris Denny is the founder of The Engine is Red.   With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about GROWTH STRATEGY.

Chris Denny is the founder of The Engine is Red.   With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about FUN.

Chris Denny is the founder of The Engine is Red.   With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about DIFFERENTIATORS.

Chris Denny is the founder of The Engine is Red. With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money.   Today we will talk about HUMP DAY HASSLES.

Chris Denny is the founder of The Engine is Red. With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine have been featured by a variety of media, including Entrepreneur, Inc 5000, AdAge, Adweek, USA Today, and CNN Money. Today we will talk about CLIENTS

With a background in both design and entrepreneurship, Chris Denny founded The Engine is Red in 2008. Chris leads the engine team, developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris and the Engine had been featured by a variety of media, including Entrepreneur, Inc. 5000, Ad Age, Adweek, USA Today, and CNN Money. Today we will talk about the MONEY.

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

As CEO of Dare & Chief Technology Officer of Inside Ideas Group, Michael oversees and leads the long-term technology vision of the group's agencies (OLIVER, OLIVER Media, Dare/Dare West, Adjust Your Set & Aylesworth Fleming), and is responsible for the Group’s technical collaboration, industry thought leadership and advanced technology incubations. He also facilitates the technical community within Inside Ideas Group, harnessing the power of our specialist digital agencies Dare and Adjust Your Set. For the past 18 years he's worked as a creative technologist and technical director at Hyperlink-Interactive, BBC, Radley Yeldar, U-dox, Creative Partnership and Havas. Before his current role, Michael was the Head of Technology and Innovation at Havas from 2012, where he was responsible for creating the Havas London in-house technology and digital team, including leading both Havas London and Work-Club technology teams. He’s been honored in Creativepool’s Top 100 influencer 2016, The Drum’s Digerati 2015

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth. With a dislike of selling, the opportunity to white label for a London agency was the foundation on which his agency Invisible PPC was born. Invisible PPC works exclusively with agencies to help them grow their business by providing world-class PPC fulfillment and related services to allow them to focus on winning, retaining, and upselling clients. In this episode we will talk about TABOO. Find out more: https://connexdigitalmarketing.com/rob-warner/

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth. With a dislike of selling, the opportunity to white label for a London agency was the foundation on which his agency Invisible PPC was born. Invisible PPC works exclusively with agencies to help them grow their business by providing world-class PPC fulfillment and related services to allow them to focus on winning, retaining, and upselling clients. In this episode we will talk about GROWTH STRATEGY. Find out more: https://connexdigitalmarketing.com/rob-warner/

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth. With a dislike of selling, the opportunity to white label for a London agency was the foundation on which his agency Invisible PPC was born. Invisible PPC works exclusively with agencies to help them grow their business by providing world-class PPC fulfillment and related services to allow them to focus on winning, retaining, and upselling clients. In this episode we will talk about FUN. Find out more: https://connexdigitalmarketing.com/rob-warner/

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth. With a dislike of selling, the opportunity to white label for a London agency was the foundation on which his agency Invisible PPC was born. Invisible PPC works exclusively with agencies to help them grow their business by providing world-class PPC fulfillment and related services to allow them to focus on winning, retaining, and upselling clients. In this episode we will talk about DIFFERENTIATORS. Find out more: https://connexdigitalmarketing.com/rob-warner/

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth. With a dislike of selling, the opportunity to white label for a London agency was the foundation on which his agency Invisible PPC was born. Invisible PPC works exclusively with agencies to help them grow their business by providing world-class PPC fulfillment and related services to allow them to focus on winning, retaining, and upselling clients. In this episode we will talk about HUMP DAY HASSLES. Find out more: https://connexdigitalmarketing.com/rob-warner/