Play Big Brand Bold

Today we're chatting about what it takes to reinvent yourself in your business.  I've been working with many longtime business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now.  When you've been doing the same thing for so long, it's easy to get stuck in a rut - I get it! And with the market moving at the pace it does, you have to keep your business relevant and visible.  Some newer businesses can sometimes be more nimble because they don't have legacy systems and processes weighing them down So today I'm sharing the 3 Stages of Reinventing Your Business plus one bonus thing you have to make sure you're doing too.    READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business AMPLIFY MASTERMIND - Scale & grow your personal brand & programs 1:1 BUSINESS & MINDSET COACHING - Let's

In this episode we're talking about how to build powerful confidence in any areas of your life & business. Key Takeaways: Confidence comes from repetition. The more you do something, the more confident you become. Set a clear intention and start with the lightest weight, such as recording yourself without posting. Increase the reps gradually, such as posting on social media or getting invited onto podcasts. Turn repetition into a profitable skill by mapping out how you'll get to your end goal. Remember, confidence is possible, and you can make it happen. Just work out your intention, levels of reps, acknowledge what you've done, and find the evidence that you did the work to get where you wanted to go.   READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business AMPLIFY MASTERMIND - Scale & grow your personal brand & programs 1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1

In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing. I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We got into the data behind where my clients come from (30% podcast, 20% social media, 30% speaking, plus referrals). My top takeaways: Organise your days/weeks to prioritize content creation. Block it in your calendar and treat it like an important meeting. Look at your data to see what's already working to bring in clients. Double down on those activities. Set big, exciting goals and make a plan to achieve them. Put it out to your audience to hold yourself accountable. Failure is just a stepping stone to success. If something doesn't work, put on your CEO hat, assess, make changes, and keep going. *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Cl

You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too! In this episode (part 1 of 2), we dive into: My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!) Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company. The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in. How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice! My top takeaways: Your personal brand is about making genuine connections. Show the real you! Share stories with emotion to captivate your audience. Pain

In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one. The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assuming you already have your products/services set up and ideally multiple revenue streams? Key Takeaways: Be intentional about brand building activities you do each day Create a content ecosystem that repurposes your work Sell daily through organic content and automated funnels Audit and optimise your brand and sales process regularly The goal is to create an ecosystem that builds your brand and sells for you daily in a way that feels authentic and offers a great client experience. Pick a few of these to implement this week and watch how it supports your business growth! *********************** NEXT STEPS: BRAND BUILDE

In today's episode, we are talking about  the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market. Key Takeaways: Build engaging communities and customer bases through compelling content creation that showcases your values and personality. Share your unique journey, challenges, and successes to connect with a diverse audience and build trust. Experiment with different types of content, keep testing what works, and adjust based on audience engagement to maximise results. Remember, building a brand is an ongoing process that requires dedication, creativity, and a deep understanding of your audience. Download cracking the content code cheatsheet here! *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Cl

In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that? It got me thinking about how we often don't see the value in our own experiences and the impact we can have on others by sharing our stories. Whether you're in a corporate job or running your own business, it's so important to recognise that you have something valuable to offer. So, how do we start validating ourselves? Here are a few key takeaways: Become the dominant voice in your life. Pay attention to the stories you're telling yourself and challenge the negative voices that make you feel unworthy. Focus on what you want to be thinking, feeling, and experiencing instead. Don't let external rejections define your self-worth. When you ask for what you want and g

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet.  Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates. What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them. Here are some key takeaways from our chat: Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects. Adopt your audience's language in your messaging and c

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive.  Here are my top takeaways: Be mindful of your thoughts and choose a positive, proactive mindset. Take action by reviewing your strategy, making new offers, and focusing on lead generation. Establish regular practices and systems to keep your business running smoothly. Stay visible, keep showing up, and make great offers - that's where the money will flow. Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top.  *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)   **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Master

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram. Here are a few key takeaways from our chat: Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering. COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram. Sally does ALL her own Instagram conten

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business. Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand. Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms. Systemise

Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation.  3 questions I'm answering: How do you decide whether to stay as a solo business owner or build an agency How do I learn to get out of my own way? How we manage content in the business. *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)   **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration    **** LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick   

I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses. Here are my key takeaways from this episode: We often look for new strategies and silver bullets, but the foundational strategies remain the same. If we implement them consistently, we'll see more success. Many of us sit comfortably (and uncomfortably) in the knowledge-action gap, telling ourselves we don't know enough or need more time. But the real issue is often a lack of implementation. Constantly comparing ourselves to others and thinking they have a secret sauce is a trap. The answer lies in completing the work and implementing what we already know. If you've been in business for a while, you likely have the knowledge you need. It's about going back, finishing what you started, and being an implementer. So, my challenge to you is to reflect honestly on your own knowledge-action gap.

I wanted to dive into a conversation that I've been having a lot lately - honouring the time you block for yourself in your business. It's so important to treat your business like your best client and prioritise the work you need to do to grow and take it further. I recently had a chat with a client who told me she blocks out time for herself and her projects, but then she moves them. Every single time. Sound familiar? I know a lot of people struggle with this. When you do this, you're robbing your future self of the growth, revenue, and opportunities you want in your business. There will always be other things you can do, but are you actually investing the time to grow your business the way you want? Here are a few questions to ask yourself: How can you decide to make your business your best client? What would that look like? How do you honor the commitments you make to yourself when you block time in your calendar? How do you hold that time and make sure you get projects done that will move your business

I'm getting real with you today about client management and dealing with those sticky situations that can come up when working with clients. This is a topic that comes up a lot in my own community and in the masterclasses I've been teaching, so I thought I'd share my thoughts and experiences to help you out. We're chatting about: Getting clear on your ideal client and the type of person you want to work with. What are your non-negotiables and boundaries? Naming and claiming your audience is like a filter that helps you attract the right people from the start. Having a solid vetting process in place. Ask meaningful questions in your discovery calls that help you determine if a client is a good fit. Things like their goals, budget, past experiences, and willingness to take action. Setting expectations early and often. Communicating clearly how you work, what you need from the client, and what they can expect from you. Putting it in writing and make sure you're constantly reiterating it throughout the relat

 Today, I want to dive into a topic that I absolutely love talking about - creating higher level thinking. This is something I discuss with my Amplify Mastermind clients and it's all about pushing yourself to think bigger, develop unique thought leadership, and come up with your own concepts and ideas that challenge your clients' thinking. If you've been in business for a while and want to be seen as a leader in your industry, it's crucial to keep evolving your thinking and how you talk about what you do. Constantly learning and growing is key to differentiating yourself and standing out from the crowd. We're chatting about: Constantly evolving your thinking and how you talk about what you do to differentiate yourself. Using the seven pillars of thought leadership to develop higher level thinking. Asking yourself what you've learned and heard that's new, and how you can bring it together uniquely. I believe that the more you create, the more you're able to create. It's like exercising a muscle - if you don't

Today, I want to talk about something that's been on my mind lately - comparison-itis. You know, that feeling when you're scrolling through social media and you start comparing yourself to others? Yeah, we've all been there. The other day, I shared a reel about money management and someone left a comment saying that they don't look at their financials because they always end up comparing themselves to others. That got me thinking about how comparison can really kill your business (and your joy). First off, I want to say that comparing ourselves to others is totally natural, especially when we're working in the digital space. We're constantly seeing what everyone else is doing online. But here's the thing - if we don't deal with comparison quickly and intentionally, it can seriously damage our confidence and hold us back from growing our businesses. So, what can we do about it? We're chatting about a few things that have helped me:  Acknowledging the comparison Curating your space Focusing on your own journey 

Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take. It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sharing how I'm upleveling my business and share some ideas on how you can do the same. We're chatting about:  Tech Upgrades Podcast Growth Sales Strategies  Take a step back and assess what areas of your business you want to uplevel. What needs to happen, what actions do you need to take, and what's the timeframe? Be decisive in your business and make those changes happen. Trust me, it's worth it!   *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)   **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwi

Is the quality and quantity of what you're putting out there getting you the results you want? This topic came up after a conversation with someone in my community, and it got me thinking. In this episode, I talk about the truth about quantity and quality when it comes to your business.  We're chatting about:  Assess if the quantity and quality of your content is getting you the results you want. Don't limit yourself when you have ideas to share. Create and publish when you feel inspired. Find a balance between quality and quantity that works for you and your goals. Be honest with yourself about whether you're willing to put in the extra work to reach your dreams. Remember, it's not about hustling or burning out. There's a middle ground where you can potentially double your revenue, clients, and impact. But if you're already putting in the work and not seeing results, it's time to reassess the quality of your content and messaging. So, let's get out of our own way and start showing up in a bigger way.   *****

Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today.   We're chatting about: How to create strong money management habits Managing your money mindset How to choose gratitude over scarcity One of the biggest shifts that have helped me earn more with ease   Focusing on money and your mindset around it can be a game changer in your business.   *********************** READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) AMPLIFY MASTERMIND - Click here to apply (scale) 1:1 BUSINESS & MINDSET COACHING - click here to find out more   FREE RESOURCES: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-m