Play Big Brand Bold

In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey. As business owners, this is something we need to think about a lot. We're covering: Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a different approach to earning money and building your brand. In the build stage, get clear on your brand, ideal clients, and pricing. Don't undercharge or work for free, even if you're just starting out. Back yourself and charge what you're worth. When consolidating and elevating, review and cull what's not working, increase your prices, and work with fewer clients at a higher price point. Consider creating monthly recurring revenue through subscriptions, but charge well for it to ensure customer engagement.  At the asset optimisation stage, focus on making your products and services better, refining your sales strategy, and implementing evergreen strategies. Build y

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out.  Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons. Here are the key takeaways from our conversation: Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too. Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later! Align your visual branding with your message and values across the board. Branding is supposed to make your business life EASIER and more fun! Rowena Preddy is a small business branderer and

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too. In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset. We're covering: WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose WHY you need this mindset to make better decisions, avoid the weeds, and create more value HOW you can see yourself as the leader, knowing your numbers, satisfaction with the product suite, and having systems that help you scale HOW to build these strategic capabilities by scheduling think time, mapping out vision, systemising and bringing on team members   If you want to get better at business, then you have to take the time to build your CEO mindset and become the leader in your business. It's about being in your zone of genius, continuing to do the work you really want to do so that you can grow your business.   *******

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about. This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out.  Janine's journey is a great example of how important it is to be open to change and to listen to what truly brings you joy. Here are the key takeaways from our conversation: The power of narrowing your focus Knowing your ideal client The ebbs and flows of business  Reflecting on your own strengths and weaknesses. Listen in to previous episode with Janine www.suzchadwick.com/pod297  Connect with Janine: https://lemoncrush.com.au/ https://www.facebook.com/lemoncrushdesign/ https://www.instagram.com/lemoncrushdesign/  https://www.linkedin.com/in/janine-staunton-04066879/    *************************************** NEXT STEPS: BOLD BUSINESS ACADEMY - Click here to Join now (foundational) APPLY F

This week I'm chatting with Elise Daniels about building an engaged community.  We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community. Here are the key takeaways from our conversation: Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. By being authentic and vulnerable, you create a magnetic message that attracts the right people to your community. Go Deep with Your Audience: By taking the time to get to know your audience, you can create a community that feels like a safe space where people can connect and grow. This is essential for creating an engaged community that is eager to buy from you. Experiment and Iterate: Success is not a straight line, and it often takes time, experimentation, and a willingness to pivot to find what truly works. By being open to feedback and willing to learn, you can create a community that is constantly growing and evolving. It Takes Time: Building an engaged commun

In a compelling episode of the Brand Builders Lab Podcast, Suz shares the invaluable lessons she's learned from a decade of navigating the entrepreneurial seas. These 10 lessons are not just narratives of success and challenges but are powerful beacons for anyone looking forward to thriving in their own business ventures. From embracing risks with enthusiasm, forging one's path to opportunity, to the pivotal importance of self-belief, these insights are both enriching and grounding. Welcome to 10 years in business. Take risks & leave no stone unturned when you're going after big things You make your own opportunities, don't wait for others to give them to you. No one is coming to save you in business, you have to do that yourself There are always people who will help you and support you, but you also have to be brave enough to ask for help when you need it. Find your inner circle who you can laugh and cry with, who will just listen & be there when you need them. You will never be great at every

In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast. Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creative assistant rather than a replacement for humans, highlighting its potential to streamline tasks, spark ideas, and enhance content creation. Key Takeaways:  Embracing AI, like ChatGPT, as a creative assistant can revolutionise your approach to copywriting and content creation, augmenting your efforts rather than replacing them entirely. Providing clear context and guidance to AI tools is crucial for getting the best results. Understanding your brand voice, audience, and messaging points helps AI generate more relevant and effective content. Don't hesitate to experiment with different AI tools and functionalities to find what works best for your specific needs

Join Suz in this episode of Brand Builders Lab Podcast as she uncovers the top 3 secrets to staying motivated and consistent with your content creation journey! Key Takeaways: Importance of clarity in content creation and goal setting. Continuous improvement to achieve content creation goals. Strategies for efficiently creating valuable content. Ready to conquer consistency in your content strategy?  *************************************** NEXT STEPS: BOLD BUSINESS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration  **** LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

This week I'm chatting with the queen of business operations, Leanne Woff the founder of Audacious Empires.   Leanne Woff is an Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. Leanne and her team have quickly become known as the empire builder’s secret weapon, delivering and implementing advanced & cutting edge business strategies and systems for their clients to achieve next-level growth & operations excellence. Leanne is on a mission to, not only, transform the way online businesses are run but she’s here to support the growth, skills upgrade and earning potential of OBMs and the industry as a whole.   In this episode, we're talking about: the 3 core elements of building next-level operational excellence in your business. How having a cohesive operational process is helping you reach your big goals and helps you have the impact you want. How people, technology and processes can determin

Today the podcast is broken into 2 parts. Building your 2024 networking mindset and strategy to grow your business The lessons I learned during the one-day mastermind that I attended this week   I'm all about connecting with new people this year in my year of YES. Yes to more high-quality connections. Yes to getting out and working with more clients.   When it comes to building your network, it's about having a strategy that you stick to and have a clear intention. Know who you want to connect with and then take the time to build those connections.   Resources, people and links mentioned in this episode: Allen Dib - 1-page marketing plan and author or Lean Marketing Steph Clarke - Facilitator and Futurist Oksana Koriakova - Building a memorable brand Dale Beaumont - Business Blueprint   *************************************** NEXT STEPS: BOLD BUSINESS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) **** FREE: Simple Business Buckets training -

Let's talk about how bringing your full self into your business is one of the fastest ways to stand out.  No one can compete with what makes you, you! In this episode, we're talking about how to identify what makes you unique how to dig deeper and identify what to share  the different categories you can use what are the signature elements of your brand and more.  This is something worth spending time on in your business, so let's dive in.   *************************************** NEXT STEPS: BOLD BUSINESS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration  **** LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

Are you ready to shift your energy to create more of what you want in business and in life? I'm sharing 3 powerful ways to intentionally shift your energy for success. I want to encourage you to take the time to ask yourself these questions and reflect on the energy you wish to cultivate within yourself to pursue your goals and dreams. It's all about creating intentional shifts to make way for new opportunities and experiences. If you're seeking guidance on how to revitalize your energy and mindset, this episode is a must-listen. In this episode, we're talking about Setting your intentions by asking yourself, "What do I want?" Then defining your goals, think about how you want to feel, and make incremental upgrades in your life and business to align with your intentions. Cultivating intentional thoughts and beliefs that support your goals. From manifestation journaling to strategically managing your mind, internal energy is key to taking the right actions. Evaluating the people you spend time with, the c

Are you ready to build a fearless personal brand this year? I'm sharing powerful insights on what it takes to stand out in the market and connect with your audience. I highlight the three key elements that are crucial in building a powerful personal brand: reputation, repetition, and brand storytelling. Tune in for practical strategies and actionable tips to elevate your brand presence. If you're passionate about building a powerful personal brand and are ready to level up your business, this episode is a must-listen. In this episode, we're talking about Understanding and supercharging your reputation by identifying what truly resonates with your clients and community. Embracing strategic repetition to stay front of mind and effortlessly connect with your audience. Brand storytelling to share relatable and impactful narratives that showcase your journey and expertise. Don't miss out on the chance to elevate your brand presence and create meaningful connections with your audience. ******************** NE

2024 is your year to become a fearless content creator. Whether we like it or not, creating next-level content is essential for any small business owner. We're online shoppers and that goes for services-based businesses as well as product-based businesses so unless you're spending a bomb on paid ads to get your message out there then content creation is really the only way to go if you're looking to grow your business. Referrals are still great, SEO is important but they can be slow growth over spending more time creating content that attracts buyers who are looking for help right now. So there are a few things that I'm doing this year to help you get into the Fearless Content Creator mindset. In this episode, we're talking about How to face the fear & take it's power away Learning to play over wanting things to be perfect Understand how to market with more fun, joy and the amount you need to Understanding what you want to share to build a powerful personal brand If you've been wanting to attract

This week I'm joined by Hayley and Katy from Oh My Digital to talk about the marketing and social media trends for 2024!  It's such a juicy episode, there is so much goodness, so many things to be aware of, to take note of so that you can utilise the tools that you've got, but also have a strategy that works.  In this conversation, we're covering it all. We talk about: Insights on how 2023 has been for them in terms of keeping up with social media changes and moments. The shift in what consumers expect from brands. 2024 trends and insights for Instagram, TikTok, and LinkedIn. Prioritising engaging with customers through stories and automated replies to build relationships and drive sales. TikTok vs Instagram reels performance and content strategy. TikTok + Instagram Handles @ohmydigital Website https://ohmydigitalagency.com.au/    ********************   NEXT STEPS: APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) BOLD BUSINESS ACADEMY - Click here to Join now (foundational) **** FREE: Simple B

This week we're talking about inspiring, feel good business and life planning for 2024.  I took myself out for a planning session the other day and I shared that process on my Instagram stories. I also wrote a little post about it and the response that I had was amazing. It was definitely something that really resonated with people and so I wanted to do a little bit of a deep dive here on the podcast about it. So it was really looking at how you plan for the next 12 months, whatever year it is that you're going into, and do it in a really energised way. Something that inspires you, planning that inspires and excites and fuels you for the year ahead. It's not boring and it's not just tactical, but it's like oh, so juicy. Listen in to be inspired and feel good about business and life planning for 2024!  Download Your Best Year Yet Review & Planner     ********************   NEXT STEPS: APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) BOLD BUSINESS ACADEMY - Click here to Join now (foundational

Welcome to part 2 of the UPW debrief with Dr Marion Piper. If you haven't had a chance to listen to part 1 you can do at Episode 303. On the 14th of September to the 17th of September, Dr. Marion Piper and I attended Unleash the Power Within with Tony Robbins, live in Sydney Australia. It was an incredible event with so many lessons learned and we wanted to bring you this fireside chat to share some of those lessons. Reflecting on the experience, even just for this podcast, has yielded so much already. THERE'S SO MUCH.   ********************   NEXT STEPS: APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) BOLD BUSINESS ACADEMY - Click here to Join now (foundational) **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up  Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration  **** LINKS: Website: www.suzchadwick.com  Instagram: www.inst

This week we're talking about 3 things to think about if you want to move from a done-for-you to a done-with-you model or a mixed business model.   I know that it's something that a lot of business owners who have been around for a while want to do - so let's talk about it!   Having worked with OBM's, copywriters, brand designers, agency owners, and website site creators to move from done for you to a mixed model is something that I love to do.   At the end of the day any new business or product can take time to build, so having a timeframe for starting to shift your business makes sense.   We're talking about 3 key things to ask yourself and think about when making the move. Deciding if shifting Business Model is right for you The build and revenue overlap Building your Personal brand and audience   If you've been wanting to make the shift, but you're not sure if it's the right move for you then be sure to DM me at Suzchadwick on Instagram.   This is what we work with our client to do in the Amplify ma

Today we're having an honest conversation about business. Some people might disagree but this is something that I've found to be true for me being in the business, brand and sales world for over 25 years.   The harder you work, the more success you can have.   So often we get into business and we see other people doing it and it seems easy. You start a business and you show up online and then you get customers. Then you get into business and you realise that it's not that easy.   I was thinking about this recently when I was reflecting on a few clients that I've worked with this year and it's neither good nor bad, it's just an observation and I'm going to say it's an observation on my own business as well. It's what I'm calling the Levels of Strategic Action to Results Measure or SAR Measure.   But before I share the SAR Measures or levels that I see after working with and coaching people for over 20 years, there is a story that I hear Alex Harmosi share.   He said that when he was starting his business, he h

Let's talk about some failures today. Before we dive in, there are a few things that I want to share about failing. Whilst I don't want to fail, I'm not scared of it. I know that to grow any business is going to take a lot of failing so I'm okay with it. I think where I draw the line is not having massive fails. So I don't take huge risks. I take small risks often and if things start to work out or seem to be working out then I'll go bigger. But there are 2 people that I think about when it comes to failing. Sarah Blakely from Spanx shares the story that her dad used to ask her and her brother every day what they had failed at, because if they hadn't failed then they hadn't tried something new. Economies of fail which Steven Bartlett from Diary of a CEO talks about. He shares a story about a father and son who worked together in a big business. The father had one business and the son had the other. The son would jump on things that Steven suggested they tried and they would fail a lot but when something wo