Bridge The Gap

Tune in for conversations from SMASH featuring Brooke Saxon-Spencer, VP of Marketing at Claiborne Senior Living, and Marketing Expert, Dana Smith, as they unpack the “why” behind cutting marketing collaterals and how to support the influential Executive Director role.This episode was recorded at SMASH Sales and Marketing Summit 2023.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Discovery Senior Living is creating a new development strategy in the senior living industry. Tune in to hear Bill Sciortino, COO at Discovery Senior Living, share how his team is creating a collection of brands and operating them effectively while also recruiting and setting team members up for success. This episode was recorded at the NIC Fall Conference.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Don’t miss the preview of the ASHA 2024 Annual Meeting with David Schless, President of ASHA Living. Hear how ASHA addresses national press and provides crisis communication insights, plus the bright future ahead for the seniors housing industry.Bridge the Gap is a proud media sponsor of ASHA. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

An update on the current supply and demand of the market from Aron Will, Vice Chairman and Co-Head of National Senior Housing at CBRE Capital Markets. Hear his take on what to expect in 2024 as occupancy increases across the board.This episode was recorded at the NIC Fall Conference.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Get ready for another SMASH 2023 recap featuring Author and Executive Coach, Daniel Stillman, Author and Founder and CEO of B Squared Media, Brooke Sellas, and EVP of Warschawski, Sam Tomlinson as they unpack the power of conversational leadership and what it takes to get qualified leads and conversions.This episode was recorded at SMASH Sales and Marketing Summit 2023.Purchase Good Talk by Daniel Stillman, host of The Conversation Factory podcast. Purchase “Conversations that Connect” by Brooke Sellas.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder

Reducing agency and stabilizing turnover can be accomplished with a great culture. President and Chief Executive Officer at Sinceri Senior Living, Chris Belford, shares how their initiatives to create a “family-like” culture have resulted in high occupancy rates.This episode was recorded at the NIC Fall Conference.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

From Executive Director to President of Sodalis Senior Living, Traci Taylor-Roberts shares how being a cheerleader for your team fosters a passionate culture. Her insight on how to break barriers with staff at the community level is demonstrated through her 2nd Annual Christmas Toy Drive and employee benefits.This episode was recorded at the NIC Fall Conference.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

There are benefits in partnering with an HR organization to develop strategies for labor management solutions by helping teams manage labor and employee scheduling to create a positive impact on employee experience and resident care. Brett Landrum, Founder and Co-CEO of Procare HR explains on this week’s episode.Procare HR is an exclusive sponsor of Bridge the Gap.This episode was recorded at the NIC Fall Conference.Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Se

Curve labor issues with AI by capitalizing on its time-saving features. Arick Morton, Chief Executive Officer at NIC MAP Vision, explains how AI can help owners and operators prepare for the demographic surge in the seniors housing industry.This episode was recorded at the NIC Fall Conference.NIC MAP Vision Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

SMASH 2023 hosted great thought leaders in our industry and we’re excited to release a recap highlighting SMASH Founder Bailey Beeken, LCS Chief Marketing Officer Rick Westermann and Senior Director of Business Insights and Analytics Joel Rosenberg, and Marketing Consultant Lola Rain as they discuss the importance of strategy, leadership, and data-driven results.This episode was recorded at SMASH Sales and Marketing Summit 2023.Produced by Solinity Marketing.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development

Action is needed to oppose the proposed SNF minimum staffing mandate. Scott Tittle, Managing Director and Head of Government Relations and External Affairs at VIUM Capital, shares implications for the seniors housing industry if the mandate passes.Take action. Listen to Scott on VERSED Podcast.This episode was recorded at the NIC Fall Conference.Produced by Solinity Marketing.Become a sponsor of Bridge the Gap. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity;

There is power for providers to understand the partner solutions side of the business, and that’s what Lacy Jungman, VP of Growth and Development at Heritage Communities, brings back to the table on the operator side. Tune in to hear Lacy’s thoughts on culture, marketing, and succeeding as a working mom.Host of Working Mom Moments podcast.Listen to Lacy on Ep. 222.This episode was recorded at SMASH Sales and Marketing Summit 2023.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and C

Empower families with transparency and shift marketing tactics to meet customer needs.Christy Cunningham, VP of Sales and Marketing at Vitality Senior Living shares her insight on lead generation and bringing sales and marketing together to produce the best results. This episode was recorded at SMASH Sales and Marketing Summit 2023.Watch Christy on BTG Contributor Wednesday Series. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

BTG Contributor and Ambassador, Anthony Ormsbee-Hale, Senior VP of Strategic Operations at Civitas Senior Living shares three tactics for transformative thinking and tips every leader should consider when leading teams.Listen to Anthony on the Contributor Wednesday series. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Senior living bootcamp graduates, Toby Bhatnagar, General Manager of Business Development at Kiwi Hospitality, and Chase Caples, Marketing Operations Specialist at Solinity Marketing, discuss the impact of living and working for a full week at a memory care community as part of Senior Living Bootcamp. They share how the hands-on leadership training changed their perspective of the industry. Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

When leaders cast a vision and create momentum for teams, there is power in turning underperforming communities to high performing. Leadership coach, trainer, and BTG Ambassador, Erin Thompson, discusses how to lead a community to 100% occupancy with culture.Listen to Erin’s podcast Aspire for More.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Attracting employees and providing support through human resources is key. Listen to Brett Landrum, Founder and Co-CEO of Procare HR, share how it’s important to partner with an organization that’s invested the capital to find the best HR solutions.Procare HR is an exclusive sponsor of Bridge the Gap.Sponsored by Accushield, Aline, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Laurie Schultz, Principal and Co-Founder of Avenue Development and Viva Bene, discusses how they’re integrating value-based care into their active adult developments with the launch of Viva Bene and how they’re navigating this complex market.Sponsored by Accushield, Aline, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Better operations create better outcomes. Erin Hayes, President of Aline, discusses the success of the merger and features upcoming services offerings and data reports that will aide operators with benchmarks and improved data.Aline is an Exclusive Sponsor.Sponsored by Accushield, Aline, Procare HR, Hamilton CapTel, Service Master, Patriot Angels, The Bridge Group Construction and Solinity. And produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.