Insurance In Your Words

It starts by figuring out a way to bring consistent value to them in a way that makes their life easier. Of course, that can happen in many different ways, but you'd be surprised at how a little education can go a long way. Most of the time your referral partners are savvy enough insurance consumers to know which policy provides the best value. All you need to do is help them understand that in the easiest way possible, hopefully in an automated fashion. That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's looking to find more consistency.

The real answer is going to depend if you're interested enough to find one that will. Because it's easy to get restless with the thing you're good at and get distracted by something you're not. That something is twice as dangerous when there isn't enough premium to go around. The scariest liability is allowing it significantly distract from the business you know how to sell. That's what I talk to Brian Blakely, of Stonebridge Insurance, about the niche he's eyeballing.

Because insurance isn't always the first thing someone wants to come and talk to you about. That's why it's insanely beneficial if/when you can provide them countless conversation entry points. Not only will it be much easier to start those conversations, but it will also give you more stable (common) ground to stand on. Most of the time, the more you know about someone the more comfortable you end up feeling around them. That's what I talk to Alex Salmon, of The Salmon Agency, about how he recently figured out how easy it is to start his.

There are certainly different opinions on what works best, the trick is figuring it out for your agency. What might be more important than building that consistent relationship is properly setting communication expectations. That's what really has a good chance to destroy any relationship your agency has regardless of how long you've had it. The same is also true cross-selling other lines and properly managing the possibilities and limitations each offer. That's what I talk to James Castell, of Castell Insurance, about how long his agency holds on to their relationships.

Because if it doesn't, there's a good chance you just got lucky and haven't taken full advantage of its power. That luck generally leads to an endless stream of wasted opportunities that never received proper consideration. Of course, there are a couple of easy things you can do to prevent it from happening. However, they generally involve a few tough decisions most agencies don't want to make. That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about the ones he's facing.

There's a good chance it will be very obvious from the start because things will be more difficult than nessacary. At least that's ussually what happens when we run into clients we should run the other way from. Because somewhere along the way we'll talk ourselves into the idea of wanting to do business with them. In reality, we should have listened to our instinct by drawing a line in the sand. That's what I talk to Alex Dopazo, of Dopazo & Associates, about a few of the things he looks for.

You might have to lead by example at first for the rest of the agency to see how impactful they can be. That means providing a solid example of what a good one looks like and help encourage and coach the rest of the staff to give it a try. Of course, sometimes there aren't enough examples or encouraging words in the english language to compel some people to get in front of the camera. Then you might be faced with the difficult choice of leaving the individual agent behind to push the agency forward. That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how he's making video proposals happen in his agency. The Truth About Video Proposals (Part I) The Truth About Video Proposals (Part II)

That depends if you want to stick with your bread and butter or try to find something new. This is as good of a time as any to take a chance and try to sell insurance in a way you never have before. When you do that it's important to remember it's not a race to what generates more leads, but instead more revenue. That's really when you know if your promoting the right thing on your website, even if it's different than what you've always done. That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her potential promotion choices.

You introduce a level of frustration into the buying process that could and should be easily avoided. The only thing you have to do is take the time to explain the number of ways the answer depends. In reality, you now have the opportunity to describe what your perfect client looks like to maximize profitability. You just have to be dedicated to figuring out the way to provide the most impactful answers to the most important questions. That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about what he's learning from each one.

Sometimes it's easy to get sucked into the hype and overlook the two areas your website needs to excel. Because if you refuse to focus on these people, you'll make it much harder on your digital marketing efforts. That's when you really need to decide if you know enough to be dangerous, or if your limited knowledge can become a hazard. What has the potential to cause the most harm is thinking your knowledge is more dangerous than it is. That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the areas his website struggles with.

You'll dramatically increase your chance of making substantial progress to match your recent motivation. It might sound easier said than done, but sometimes things don't need to be overcomplicated. Coming home with pages of notes and lengthy lists from any conference or event is great. However, almost always you're going to try to bite off more than you can chew and end up not finishing anything. That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's only locked in on one thing.

It's vital to realize how strong you need to be to reach your desired destination. Maybe you never looked far enough ahead to give yourself adequate time at each stop. Either way, your dramatically increasing your chances of sidetracking your efforts or canceling the trip altogether. The easiest way to avoid all of it is to work your way backward from where you're trying to go. That's what I talk to Brian Blakely, of Stonebridge Insurance, about a recent detore he unexpectedly took.

It all depends on how able and willing your agency is to do different things. Because if you can do something most people can't that will be easy for people to see. The biggest challenge is realizing that thing is likely not as difficult as you thought it would be. It just becomes a matter of if you enjoy it the most out of all your insurance options. That's what I talk to James Castle, of Castle Insurance, about as he explains what makes his agency different.

The only thing you have to do is lower your expectations and take a chance on being somewhere important. It might sound easier said than done, but if you do you'll increase your chances for a successful introduction to inspiration. Which will allow you the opportunity to execute on ideas that have the potential for people you've never meet to feel like they know you. That makes your job a lot easier when you actually have the opportunity to get to know them for real. That's what I talk to Alex Salmon, of The Salmon Agency, about exactly where his inspiration came from.

There's nothing worse than when you sell something short of what it can ultimately become. The part that's really not fun is it's pretty easy to do and really hard to recognize. However, if you're willing to commit to the process and make sure you know where you're going, the results could be surprising. The biggest challenge will be finding enough dedication to last long enough to find out. That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about where his attention should be going.

If you haven't then there's no stopping the number of times your clients will try to cross it. Sometimes it's impossible to avoid unnecessarily or excessively going back to a client to deliver different information. It's these repeated deliveries that over time slightly splinter their confidence in your insurance ability. We should know what to expect, but often we're dealt the unexpected, it's just a question of how often a client should see it. That's what I talk to Alex Dopazo, of Dopazo and Associates, about how he tries to stop the madness.

It's definitely hard to learn how to be really good at more than one thing at a time. However, that's exactully what happens to a lot of new young producers trying to master digital marketing and general insurance skills. It takes a long time to learn each on their own, that's why it's so important to take advantage of every little bit of help you can get. That way you start to take the tiny tasks off your plate in order to make room for the things you should have access to accomplish. That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he tries to handle both himself.

First, things get interesting when you realize one has a limit and the other doesn't. Second, It gets even crazy if/when you admit you've always pushed the limit on the wrong end. The only type of information that's too much is what you ask prospects for. However, it's going to take much longer for them to get tired of hearing you say smart things about insurance. That's what I talk to Kim Wood, of Toby & Merril Insurance, about as tries to balance hers.

It starts with your interest in attracting more business in the states you can actually sell a policy. That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use. While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust. The easiest way to make sure none of it happens in the first place is to always make sure Google knows your location. That's what I talk to Allen Drew, of Allen Drew Insurance, about some of the adjustments he needs to make.

It's easy to underrate the outcome of congregating in the right place even for short periods of time. This dismissive attitude is usually a result of underwhelming expectations based on disappointing previous encounters. However, every now and then your curiosity is rewarded and you find yourself surrounded by a group of people in the industry you didn't think existed. It's those moments when your insurance sword gets sharpened to dangerous levels and provide a newfound level of confidence. That's what I talk to Nick Thalhammer, of Cinncinnatus Insurance, about as he debated the value his chance had.