Insurance In Your Words

All you’re doing is showing people how little you care about what’s really important. Instead, educate your client to a better experience so they don’t have to worry about taking every last dollar on the table. Understanding the value as it relates to the savings is a service that can be hard to come by. It's also an experience that agents are sometimes strangely afraid to provide. That’s what I talk to Billy Van Jura, of Stissing Insurance, about his discipline to explain value. P.S. Learn what else you can sell on instead of savings here.

It all starts by going far beyond the first box or two you tried to check selling it. Instead needs to become a deeper, more specific, understanding of who they are and why they need to buy insurance. That's when you truly start to make decisions based on the group of people you will finally be able to call your niche. Otherwise, you'll end up assuming a sale that might not be coming from a person who only values the one thing you do really well. That's what I talk to Sean Halpin, of MJH Insurance, about his realization of just how far he had to go. P.S. This is one place we consistently dive deep enough to make sure you have nothing to worry about.

Starts with having the ability to potentially own your book of business and encourage long-term success. It's a shortsighted problem we bring on ourselves by overvaluing and misjudging the real owner of the relationship. If we're all operating with enough confidence, it shouldn't matter because there'll be enough to go around and send the best possible message. Instead of creating a culture that deters success and scarcely hordes business in spite of abundance. That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about what it meant to him not losing everything. P.S. There's a lot of abundance getting passed around in here.

The most important thing you can do is identify as quickly as possible what works best for you. The reason that's so important is that if it's not something specifically tailored to your needs the hard it'll be to achieve. It almost doesn't matter what it is, as long as you can mathematically sell enough of it, to ultimately reach your sales goals. The longer you delay making that identification and commitment, the longer you delay your potential expertise. That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he starts to zero in on what's worked for him. P.S. This is a good place to help figure out your success.

It's going to be a lot harder to do if you don't know what it will take to get there. Which might be an embarrassingly obvious statement, however, a larger number of agents still struggle with. Just because there's a hand full of XYZ businesses around your area doesn't mean they will be the best bet moving forward. Once you figure out who those people are, the faster you can move on to achieving those numbers. That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about his goals and how he can reach them. P.S. Seriously, there's going to be a lot of reaching and growing at Elevate 19. You should come.

First, it all starts with realizing you can't do everything and that you don't need to hire the people you think. Getting someone else to handle the majority of the marketing duties is a huge step in the right direction. The more important question should be focused on where they need to be handling them from? Because the more things you need one person to do, the harder it is to find them. That's what I talk to Michele Linca, of Linca Insurance, about her quest in finding such a valuable resource. P.S. You shouldn't also risk missing Elevate 19, some have called it the greatest conference in the industry.

You'll notice that you've just made it a lot easier for people to learn how much you know about insurance. It's definitely a difficult place to get to because just the idea of producing video consistently sounds daunting. However, once you realize that all the power lies in starting instead of perfecting will have you never looking back. The more efficient your process is the more you'll notice getting done, which will ultimately make the phone ring. That's what I talk to Avery Moore, of ECI Insurance, about as she finally took her first step off the video ledge. P.S. This is a good place to learn what to do next.

You have to know who you're meeting first way before you plan anything else. Sure, there's basic tactical knowledge required to properly execute proper marketing communication. However, what makes picking a time and place dramatically easier is having a detailed understanding of the person that should be there. When you do it makes everything else about the message ten times more effective. That's what I talk to Ryan Anderson, of Alliance Insurance Group, about as he starts to figure out where he needs to be. P.S. This might certainly be the right place you should find time to be.

People will find you, trust you and ultimately want to do business with you over everyone else who isn't. If there is one marketing strategy that is the easiest to deploy and generates the best results, it's this. Constantly and consistently answering questions relative to the type of insurance you want to sell can change the game for your agency. The only thing you have to make sure you do is tell people where you want (can) help them buy said insurance. That's what I talk to Alex Dopazo, of Dopazo and Associates, about as he shares how simply he started out. P.S. There will be a lot of questions answered at Elevate 19, get your ticket here.

Your insurance life can be hard if you don't have the right people to talk to. Not because you don't respect their experience and wisdom in the industry, but because they can't see where things are going. Your ability to geek out on camera gear or latest automated workflow will severely limited. It's in these cycles of loneliness that you ambition gets destroyed and ideas That all can change if you find the right community that understands who you are and what you're trying to achieve. That's what I talk to Taylor Garcia, of Jackson and Jackon Insurance, about how relieved he finally found his. P.S. Check out the newly announced agenda for Elevate 2019.

The truth is they probably don't need to be as strong as you think they need to be at the start. Of course, in a perfect world having the most powerful tools and resources at your fingertips would dramatically improve your ability to deliver results. However, that simply isn't reality and you will almost always have to prove yourself with lesser tools than others might have. With that being said, there will come a time when you will need to invest in a tool that might seem out of control at the time. That's exactly where Kim Wood, of Tobey & Merrill Insurance, is at as she tries to navigate using what she has effectively. P.S. Elevate 19 is going to make everything you do more effective, even putting your socks on.

I doubt it, but it might not be up to us to decide anymore because today's consumer expects to find it. Deciding not to give it to them, has and will continue to lead to other, less qualified, sources providing it. That's not a great spot to be in because not only are we missing out on a chance for good business, it also puts more people at risk of making bad decisions. That's not even mentioning the idea of possibly discussing other companies you currently don't have in your agency. I talked with my good buddy Sean Halpin, of MJH Insurance, about how he's ready to compare on demand. P.S. You can compare a lot of different agents with each other at Elevate 19.

Sometimes you need to follow the recipe exactly the way it's written for it to work. There are plenty of tried and true strategies and tactics that have worked for a long time in the industry. Did you ever stop to think why that might be and how strategies and tactics translate for today? It doesn't matter if it's a welcome kit, referral program or the time you spent in the community, they all can work. That's what I talk to Nick Thalhammer, of Cincinatus Insurance, about his recent encounter trying to P.S. There might be New Growth Secrets in here every week.

First starts by knowing who that client is and everything that might make them need you. Once you know that, then you know the game that you'll need to play to get them. Not only will you need to know that, but you'll also need to know where to play it. if you're always focused on that ideal client give you more room to work with everything else that falls short. That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he lays out a few of his and what he needs to get them. P.S. This is a good place to learn how to play a bigger game.

It's hard to say, but there's a good chance that's not the only thing causing problems. Just because you say you have a niche doesn't mean all your insurance troubles decide to go elsewhere. In fact, it actually just enhances them and exposes all the glaring weakness currently present in your operation. The change will be anything but sudden, however, if committed to can have the potential to change your insurance game forever. That's what I talk to Landon Bentham, of Callahan and Rice Insurance, about as he tries to figure out his.  P.S. We talk about a lot about niches and solving problems here.

The only thing you have to do is figure out a way to help them first without being there. If you're worried about getting stuck where you're at these clients will also make sure that doesn't happen. Because the level of appreciation they develop for you and your agency even before talking to is overwhelming. The better question is how many do you want to find and what do you want to sell. The answer to the questions will go a long way to determine how fast you can get somewhere else. That's what I talk to Avery Moore, of ECI Insurance, about how those lifetime clients are finding her. P.S. You can easily find your way to purchasing a ticket to Elevate 19 right here.

It's easy to always be waiting for the next best thing to solve all your insurance problems. Who wouldn't want to blame the current state of their agency on the features of their tools and services? Maybe instead, taking an extra long look at what's in front of you and how it might make the long run easier. The hardest thing to do always waiting for more is voting with your wallet. That's what I talk to Bogus Handzel, of Handzel and Associates, about what makes his life easier. P.S. There's plenty more for you to do here.

You'll realize those imaginary benchmarks only mean something if you get started. Getting started is one of the most important things you can do and usually the hardest thing holding you back. But stopping every time you don't think your doing something right is when everything started to chance. That's what I talk to Ryan Anderson, from Alliance Insurance, as he tried to figure out what's going on. P.S. Get Your Elevate 2019 ticket today.

Is as simple as continuing to educate them all the way through the entire sales process. It might sound obvious and simple, however, the secret is in the execution and distribution of that message. When you create content that compels people to reach out to you, they expect that process to continue in person. What they don't want to happen is getting strongarmed into a policy that might not be best. That's what I talk to Alex Dopazo, of Dopazo & Associates, about his process handling the people that call him. P.S. We think more people will call you if you attend Elevate 19.

It doesn't matter how long you haven't, it can happen anywhere anytime. Really what it comes down to is letting the thing that doesn't matter impact your ability to take action. It's this fabricated inaction that kills good intentions before they even had a chance. The thing you can do today is normally better than what you think you can do tomorrow. That's what I talk to Woody Brown, of The Rhoads Group, about as he takes an honest look at what's happening. P.S. We've got plenty of execution help for you over here.