Insurance In Your Words

Companies spend a lot of money to make sure people know who they are. The only thing you have to do is tell them what they want to know. That's the hard part and only something a valued "objective" third party can do. You're that third party, some might even call you an advisor. That's a resposability you take very seriously, however there's a good chance your getting serious about way too late. The sooner (see earlier) you start the advising process the easier it will be for them to find you. That's what I talk to Ed Monson, of Monson Insurance, about as he starts to connect the dots after it happened to him. P.S. We don't have a billion dollars for ads, but we do have a billion ways to help your agency.

You might have no clue just how easy it is to make sure that never happens. All you have to be willing to do is say something (anything) about them before they do about you. That shouldn't be that hard because it's certainly an idea that 99 percent of businesses are uncomfortable with. However, once you realize just how powerful it is and how little you have to say, there's a good chance you accept it. That's what I talked to Sean Halpin, of MJH Insurance, about as he tries to iron out the wrinkles in his competition grabbing strategy. P.S. The Agency Nation newsletter will help you stay far away from your competition, you should try it.

There comes a point in every agency where the things you have to do prevent you from doing what needs to be done. It's this disproportionate balance of activities that usually leads to burnout and despair. Let's be honest, there's a reason you made it this far in this industry and rarely does it have anything to do with those nagging tasks. Now you're faced with the challenge of making sure they get done consistently every month but still leave you time to do what you want. That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about as he contemplates the work he might not have to do anymore. P.S. There's plenty of efficiency and growth happening inside the Agency Nation newsletter, come see for yourself.

It's hard to bring value that rarely has a chance to return. Even if you believe in "giving without the expectation of reciprocation" at some point someone has to give if back. Sometimes, if you're stretched too thin, you won't be able to put them in the right place. That's what a talk to Jared Bellmund, of Carolina Living Insurance, about as he tries to see what fits. P.S. Did you know the Agency Nation newsletter fits everytime, Join right here. 

It's easy to get caught up with what you think an agency your size should be doing. When in reality, there's very few limits you can/should put on it from a marketing position. You'll never be able to identify the growth opportunities you currently have. That's what I talk to Landon Bentham, of Callaghan and Rice Insurance got things moving just enough. P.S. There's plenty of growth happening on the Agency Nation newsletter.

At some point you're going to need to figure out what someone needs to hear from you to get their attention. It doesn't matter if you're new to content creation or have been doing it for years, everyone runs out of ideas. But that can't slow you down, momentum is the only thing that will bring them back. It's even better anytime the idea making is built into the content creation process. That makes it so much easier to ensure you'll always have something to talk about when you need it. That's what to talk Avery Moore, of ECI Insurance, about as she tries to figure out the best way to pull them to the surface. P.S. We can't even count all the ideas on the Agency Nation newsletter.

Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always been done at face value. Those things are rarely restructured and even less frequently reevaluated. That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost. P.S. There's a lot of stuff on the table inside Agency Nation University, have you seen it all?

Most of the time, it's going to be much longer than we think. However, that shouldn't stop us from identifying the vulnerabilities a niche or segment of the industry faces. That forces you to drill down into a type of business and understand what might make it standout over others. If you can figure out what that thing is you'll be able to exploit it's rarity to find more like it and hold off the computers even longer. That's what I talked to Ryan Anderson, of Alliance Insurance Group, to see if one of his new accounts might be the key. P.S. If you join the Agency Nation newsletter you'll definitely be the first to know when the computers get here.

Believe it or not, the average American spends two hours a day looking at social media on their smart phone. The number one job of your marketing is to get attention when it matters most? Winning those moments that matter will constantly give your agency the push to get over that hill. Luckily you don't have to do it alone because trying to understand the world of mobile advertising isn't something that every agency needs. Ryan sat down with Gregory Bailey, CEO and Founder of Denim, about exactly how timely his message deliveries are. Connect With Gregory: Denim LinkedIn P.S. The Agency Nation newsletter delivers more moments that matter than anyone else.

If you're not, the good news is it's never too late to do something about it. Not only is it about how you're getting it, but who's showing up as a result. You dramatically increase the enjoyment of your insurance life if those people genuinely want to buy what you're selling. Because, let's be honest, we've all had more than a few clients who never valued their insurance policy. That's what I talk to Alex Dopazo, of Dapazo & Associates, about how he found happiness. P.S. Jumping on the Agency Nation newsletter would be the happiest thing you did for your inbox in a long time.

If you don't it's going to be a lot hard to figure out where they're hiding. When you know exactly who they are and what they do you'll know what comes next. It becomes so much easier to keep track of everyone that might mean something to your agency. You can spend more time focusing on them and what they need. That's what I talk with Woody Brown, or The Rhoads Groups, about as he figures out his. P.S. You're one of our people if you sign up for the newsletter.

All you have to do is help someone get from point A to point B as easy and enjoyable as possible. Once you do that it's just a matter of making sure they know, without a doubt, you're that person and how to do it. Because it doesn't matter how much forward moment you help someone create to completing their insurance journey. If they ultimately don't make it to that final destination, all of your help directions and information will still leave them stranded. That's what I talk to Ed Monson, of Monson Insurance, about as he tried to figure out the best way for people to reach him. P.S. Newsletters are still a thing and we've got one of the best in the industry, you should try it.

If you're focusing on things that don't get results, there's a good chance you are. When you're getting started marketing your agency, there's a lot of decisions to make about what you're going to do and where you're going to focus your time. Of course, it's in these decisions that may lead you to the breakout idea that takes your agency to the next level. However, you're going to want to make sure you avoid the mistakes others in the industry have already made. That's what I talk to Sean Halpin, of MJH Insurance, about how much he might be wasting. P.S. Seriously, this newsletter is written for you. I mean who else would we write it for?

If you let someone do it full time, it can get as loud as you want. However, if you constantly try to piece it together with extra time and occasional interest, there's a good chance you'll barely hear it. A big part of the reason your marketing isn't making a sound is because you haven't been able to hire someone (with or without insurance experience) to fill it. Much like everything else we do in the industry, we think anyone who hasn't "done the time" is no good for our business. That's what I talk to Dani Kimble, of the O'Neil Group, about the volume she's current dealing with. P.S. This newsletter needs you on it before anything else can happen.

If it's not, then it's missing the entire purpose of what it's suppose to do. One thing is for sure if at first you don't succeed, try again. There's no limit on the amount of tries you get to get it right. No matter how much you read, watch and listen too when it comes to content marking. that means you can try as many cool things as I say so. That's what I talk to Jared Bullmend, of Carolina Living Insurance. about as he tried to get his two together. p.S. This is finally your chance get the most dynamic newsletter in the industry.

Is all about constantly absorbing information and finding the right people to do something with it. Being a better agent can be as easy as reading a book, listening to a podcast or spending more time with the right people. Those items aren't hard to do on their own, it's the action behind them that's tough. That's where building the right core right core group of agent agents to make that a reality. That's what Mike Crowley, of Crowley Insurance, tried to constantly do. P.S. Subscribing to our newsletter is how you'll constantly be able to keep up with all the awesome.

It triggers a ripple effect far beyond just your immediate pain. Either they don't know, or they don't care. I'm not sure which one is worse. But that's the feeling you get when you realize your one of your insurance companies is only looking out for themselves. It's certainly an experience your clients should never be apart of, however are still very much at risk. That's what I talk to Nancy Nicklow, at Huff Insurance, about her unfortunate underwriting snafu. P.S. Signing up for the Agency Nation newsletter could be the best decision you'll ever make. #FriendsForLife

This mentality is rarely confused with a legacy independent insurance agency. Mostly because good is better than expected most of the time, forget anything else. To be fair, that's not to say all agents and/or agencies start out that way. The bigger question instead is, was that mentality ability to survive until something could be done about it? That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out what IS good enough. P.S. Some people are calling it (maybe Ryan Hanley) the most dynamic newsletter in the industry, that means you should be a part of it.

There's just a few question you need to answer before you jump head first into a new commercial niche. The first one is figuring out if you speak their language well enough to sell insurance the way they understand. The next one is if the average annual premium will generate enough commission to make sure you keep the lights on. Finally, you've got to have enough insurance companies who actually want to take the business you bring to them. These are the questions Ryan Anderson, of Alliance Insurance Group, is asking himself about his new niche. P.S. If you really want to know what's going with insurance, Agency Nation and life in general our newsletter can help.

If you don't stick to your guns, you'll just end up complaining about how many bad ones you have. You constantly have to be prepared to break it off with a client or not get involved with a new one if things aren't right. Not only will this help you from complaining, it might even keep you happy in your business. That's one thing Alex Dopazo, of Dopazo and Associates, isn't afraid to do. P.S. Don't be afraid to subscribe to the Agency Nation newsletter.