The Membership Guys Podcast - Practical Advice For Membership Website Owners

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 200:12:28
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Sinopsis

Join Mike Morrison from The Membership Guys for discussion, advice and insight on everything related to planning, running and growing a successful membership website.

Episodios

  • 318 - Hiring Your First Employees for your Membership Business

    10/08/2021 Duración: 56min

    Are you ready to finally hire your first employee? It’s an exciting yet daunting experience because there’s a lot to cover and plan for. But don’t worry, this episode takes you through all the steps you need to know about. In this episode, we cover the early stages of hiring an employee, how to design a smooth and seamless application and interview stage, why you need to have the finer details worked out before hiring, and how to onboard your new employee. If you’re unsure where to start, this is a great starting point that takes you through the pre-hiring, hiring, and onboarding stages. Essential Learning Points:     Why good timing is so important when hiring your first employee How to determine the logistics of hiring   How to design a seamless application and interview process   Why you can’t ignore the boring admin part How to onboard your new employee without leaving them in the dark Important Links & Mentions: http://membershipguys.com/ (The Membership Guys

  • 317 - Overcoming Perfectionism When Starting a Membership Website

    03/08/2021 Duración: 14min

    Are you a bit of a perfectionist? A little bit of perfectionism can be a good thing. It can help you strive towards creating the very best content and value for your members. But too much can be a big problem. In fact, perfectionism can kill progress. If perfectionism is holding you back from launching your membership or taking it to the next level, this episode is for you. We’ll be discussing how perfectionism can hold you back, why it’s virtually impossible to achieve in the membership space, and why holding yourself back can rob you of the very things you need to improve – feedback, experience, and data. Essential Learning Points: How perfectionism gets in the way of progress Why perfectionism is impossible in an ever-changing membership The importance of feedback and data in improving your membership Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Perfection kills progress.” “Perfection is unattainable b

  • 316 - Why People Aren't Joining Your Membership Site

    27/07/2021 Duración: 34min

    Is your membership not attracting enough members? Are you wondering where you’re going wrong? In this episode, we cover nine of the most common reasons why people don’t sign up for a membership site. There might be something you haven’t thought of yet, so this episode should give you some food for thought. Tune in to see if you’re guilty of any of these mistakes and find out ways to fix them. Find out whether your membership struggles are down to market need, lack of research, competition or pricing. Essential Learning Points:         The importance of directly asking for the sale Why you need to ensure your membership is valuable and needed Why thorough research is the bedrock of any successful membership Niching down vs. being too broad Why trust is so important in memberships Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy)       https://www.theme

  • 315 - 5 Essential Emails Every Membership Sales Series Needs

    20/07/2021 Duración: 21min

    Are you ready to build your email list? Do you already have one but you’re not sure how to get the most value out of it? Whether you’re starting from scratch or are revamping your email series, this episode is for you. We cover five great email types to send your new subscribers to entice them into signing up to your membership site. These are simple yet effective ways to give people a taste of what your membership is like, how it can help them, and the value they could be getting from you. Essential Learning Points: Why creating an email series is so important for new subscribers What to include in a welcome email The best ways to create an email sales pitch for new subscribers How a case study can effectively sell your membership Why you should send value-driven emails as well as sales pitches Important Links & Mentions: http://membershipguys.com/ (The Membership Guys)    https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Choose a single success story from your member

  • 314 - Why You Need to Take People Behind the Scenes of your Membership

    13/07/2021 Duración: 26min

    Have you ever wondered what goes on behind the scenes of a membership? Maybe you’ve considered joining one in the past but just have no idea what to expect. Does your audience feel the same way about your membership? Hopefully not, but if you’re looking for a way to bring some transparency, trust, and a behind-the-scenes look into your membership, then this episode is for you. I go into four simple yet effective ways to give your members a sneak peek behind the curtain at what goes on in your membership. The benefits of this marketing tactic are incredible, so tune in today to hear our ideas, how they could help, and how we use them in our own content to promote https://www.membershipacademy.com/ (Membership Academy.) Essential Learning Points:  Transparency can build trust, so take members behind-the-scenes How to use screen capture footage as a simple piece of marketing content How to use social media Stories to give insights into your day-to-day life Why you should create content that focuses on you

  • 313 - Musings About Money and Mindset in the Membership World

    06/07/2021 Duración: 01h14min

    Are you comfortable talking about money? Many aren’t and avoid the topic altogether. Others are on the opposite end of the spectrum and will flaunt it all day on social media. As money isn’t something that we talk a lot about, either here on The Membership Guys or in real life, this episode is a bit of a different one. In this episode, I explore some financial food for thought about memberships and money in general. I cover things like mental money blocks, the influence of social media, putting money to good use, and scaling your business. This episode’s a bit of a different one than usual, so tune in for a talk on all things money-related. Essential Learning Points: Why our marketing isn’t money focused The common money blocks that hold us back Why we shouldn’t compare ourselves to people on social media How the membership model is about slow and steady growth How to put money to good use in your business Working out your effective hourly rate How scaling your business is all about mindset Important Links

  • 312 - 5 Toughest Membership Tech Decisions you Need to Make When Starting Out

    29/06/2021 Duración: 35min

    Are you ready to build your membership website? Before you get started, there are a few key tech decisions you need to make first. These decisions will influence every element of your membership, so you need to choose wisely! How you host your website, build it, choose a domain name, and build a community are just some of the most important but tough decisions to make. In this episode, I cover five tough tech decisions you’ll need to make before you can launch your website. If you’re just getting started and aren’t sure how to get the ball rolling, don’t miss this episode! Essential Learning Points: The differences between self-hosted and using a platform When to hire a developer vs. build a website yourself What to consider when choosing a domain name How to choose the best themes and plugins for your site What to consider when building a membership community Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) htt

  • 311 - Switching Membership Enrolment Models: Closed to Open

    22/06/2021 Duración: 26min

    Are you considering a switch from a closed to open-door membership? Maybe you’ve heard about all the benefits of open membership models and want to try it out for yourself. Great! Open memberships can be a fantastic business model. It’s the very same model we use for our own https://www.membershipacademy.com/ (Membership Academy). But don’t just jump headfirst into the switch! If you’re changing to an open membership model, it’s not as easy as changing your mind and keeping the doors open all year. There are lots of things to consider and adjustments to make if you make such a big move. You’ll need to think about all sorts of things like marketing, sales figures, how it will affect the community, and much more! In this episode, I share some things to know about and the best ways to prepare your membership for an enrolment change. Essential Learning Points: Why you need a solid reason for switching membership models How your approach to marketing will need to change Why you need to change your sales expectat

  • 310 - Switching Membership Enrolment Models: Open to Closed

    15/06/2021 Duración: 37min

    Are you toying with the idea of switching from an open to a closed-door membership model? Hold on! Before you make the switch, there are some vital things to consider first. In this episode, I’ll take you through the top things to prepare for, decide on, and consider before switching your enrolment model. Switching to a closed-door model isn’t a decision to take lightly. It doesn’t just affect your marketing. It can change the whole member experience as well. This episode covers some ways you can weather the storm and make the switch a smooth transition. Essential Learning Points: Why you need a solid reason for changing your enrolment model What you need to prepare for and communicate to your members How a closed-door model can change the member experience What switching to a closed-door model will do for member numbers Why you still need to market and keep people engaged throughout the year Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacadem

  • 309 - Behind The Membership: Season 4 Highlights (aka The One where Callie Takes Over)

    08/06/2021 Duración: 27min

    Good news... it's my birthday!!  Bad news... I literally NEVER work on my birthday… It’s one of my rules... And as much as I love The Membership Guys podcast…  I can’t break this rule.  So I’m taking the day off…. And that can mean only one thing...  CALLIE IS TAKING OVER! (And I get to eat cake) Join the other (some would say better) half of The Membership Guys for a very special episode, as Callie shares her top takeaways from season 4 of her podcast, Behind the Membership, and reveals the release date for season 5.   Listen to hear about:  The changes membership owners have made to better serve their audiences during the global pandemic. Caryn Liles explains how Covid 19 resulted in her transitioning her well established brick and mortar dog training business to an online membership model, which is now allowing her to provide more in-depth support than before. Katie Wardrobe talks about how she reduced the price of her membership and offered more free content to help teachers

  • 308 - 7 Boring But Important Things You Need to Know When Running a Membership

    01/06/2021 Duración: 22min

    Whether you are new to memberships, thinking about starting one, or have been doing it for years, there are some key things that everyone needs to know. In this episode, I share some of the admittedly boring yet super important things you need to know about running a membership. This episode covers things like insurance, tax, payments, and copyright laws – all that fun stuff! To keep your website and business fully protected, give this episode a listen in case there’s anything you’re currently missing. Essential Learning Points: How to cover the legal aspect of running a membership Why it’s important to get a hold over your finances and tax How to protect your website and content from theft What you need to know about insurance and protecting your business Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/gdpr/ (Essential Guide to GDPR for Membership Site Owners) https://www.them

  • 307 - 8 Ways to Reduce Stress When Running a Membership

    25/05/2021 Duración: 38min

    Is your membership stressing you out? When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights and dreading going to work. In fact, you probably imagined finally getting to live the life you always wanted ­– so, where’s it all gone wrong? Owning any business, including a membership, is going to come with stressors. That’s just a fact. But there are several things that could be happening in your membership that are making you unhappy, that you can do something about. In this episode, we talk about the eight most common areas that cause stress for membership owners. We reveal how you can manage these and make running your membership as enjoyable and stress-free as you hoped it would be! Essential Learning Points: How to adjust your expectations for your membership Why you should be focusing on the long game How to set manageable deadlines How to be realistic with your content strategy Which tasks you should be outsourcing to free up your time How to

  • 306 - When is it The Right Time to Start a Membership Site

    18/05/2021 Duración: 25min

    Are you ready to launch a membership? Are you really ready? If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on! Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to change your mind or get out of it when you have paying members with high expectations. You need to do the groundwork first. In this episode, we take you through the signs that now is the time to launch your membership. These are signs that your membership will get off to a great start, has a real audience, and won’t fizzle out over time. Essential Learning Points: Why timing is so important when starting a membership The downsides of jumping into a membership before you’re ready Why you need to be clear on what you’re offering and who you’re serving How much time you need to dedicate at the beginning Why building

  • My Fight with Depression - Mental Health Awareness Week 2021

    11/05/2021 Duración: 01h18min

    In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression. To say this is not a typical episode of The Membership Guys Podcast would be an understatement... There's nothing here about memberships, there are no tips, there is no advice. Just my story of mental health challenges which I'm sharing in the hopes of removing the stigma and normalising discussion around topics like depression. If you choose to skip this and stick to the 'membership stuff' then that definitely does not make you a bad person! However if you do listen then I hope sharing this frank, "warts and all" story of my personal fight with depression helps you to either better navigate your own challenges or to support others in your life who are struggling. Please consider supporting others by donating to www.mind.org.uk or alternative mental health charities in your area if you can.

  • 305 - 12 Universal Truths of Membership Marketing

    11/05/2021 Duración: 34min

    What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.) If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode! Essential Learning Points: The 12 universal truths that apply to all memberships Why there’s never a one-size-fits-all approach to marketing Why building trust should be a key part of your marketing The importance of marketing and why you can’t overlook it Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (Kevin Kelly’s 1,000 Tru

  • 304 - Ignore This Terrible Advice About Your Membership Business

    04/05/2021 Duración: 36min

    There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode. In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership. We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not! Essential Learning Points: How to recognize bad membership advice Why the membership model is NOT dying out Why healthy competition is good The problem with using scarcity to sell Why a closed-door membership does not mean less work Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (1,000 True Fans by Kevin Kelly) https://www.themembershipguys.com/competing-membe

  • We Want Your Feedback! - Bonus Episode

    29/04/2021 Duración: 05min

    In this special one-off episode, we're asking you guys to help us shape the future direction of The Membership Guys Podcast by having your say on the topics you'd like us to hear more about. To help you do this, we're testing out some incredibly nifty new tech from our podcast hosts Captivate that add interactive surveys to our show - so not only do you help us out, you also get a glimpse at some cool tech stuff too. Win-win! Head over to https://www.themembershipguys.com/podcastsurvey (https://www.themembershipguys.com/podcastsurvey) to make your voice heard.

  • 303 - How We Built Our Audience Before Launching Our Membership

    27/04/2021 Duración: 39min

    How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first.   That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy. So, join me on a trip down memory lane. We’re talking about the early days of The Membership Guys and what we did six years ago to get where we are today. We share detailed tips on content marketing, blogging, building your email list, and gaining interest before you even sign up your first member. Essential Learning Points: It doesn’t take thousands of dollars to launch a membership You don’t need a huge email list to launch your membership What steps you can take to build interest in your membership The importance of a solid launch strategy Where The Membership Guys are today. Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacade

  • 302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value

    20/04/2021 Duración: 29min

    How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content? The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it? In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content. Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content. Essential Learning Points: Why it’s so important to signpost future content How to use the ‘Pain of Disconnect’ or FOMO to keep your members interested Why an upcoming content list is a simple way to signpost future value The types of future content you should promote and how How to use future content to influence current content. Important Links & Mentions: https://www.membershipacademy.com/ (The Membership Academy) h

  • 301 - 6 Things To Do After You’ve Launched Your Membership

    13/04/2021 Duración: 21min

    What should you do after you launch your membership? Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over!   In this podcast episode, we share six things you need to do once you launch your membership to keep growing. You’ll want to focus on member retention, follow up with non-buyers, and develop a solid marketing strategy. Listen in to hear my top tactics for making the most of your successful launch, so interest doesn’t just fizzle out. Essential Learning Points: How your membership launch is probably the easiest marketing you’ll ever do Why the first 30 days of your new membership are the most important How to utilize your happy members for future marketing Why running a membership isn’t just about getting new members, it’s all about what happens after the sale Important Links & Mentions: https://www.membershipacademy.com/ (The Membership Aca

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