The Communication Paradox

The reader persona and how he or she shapes your book

The authenticity (or otherwise) of the visual image.

How authenticty matters in the bid process

The multi-staged process of actually getting a book in to print

The definition of authenticity in business communications

In this episode we're challenged by our guest Caroline Gourlay - a Business Psychologist - to define what we mean by authenticity and to address the tension between being ourselves and fitting in. This conversation really stretched our thinking and...

Sales professional Chris O'Riordan gives his take on communications authenticity.

Persuasion or genuine engagement - you decide.

The importance of guiding priciples.

The why of authenticity in communications.

How to actually get your book published.

Why are we writing a book?

The start of the book-writing journey