Content Strategy For Building An Audience

Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him. See his (excellent!) work at: http://brucemyren.com --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much. So, are you going to work on this project? Realize this idea – turn it into something? Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

What's the ROI of Content Strategy? - Episode 15 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Treating Content Strategy as a Promise - Episode 14 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Marketing Optimization: Interview with Todd Meisler - Episode 13 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started. For more on the topic: Creating Content as a Business Asset http://bit.ly/business-asset --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start! --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The 3 Types of Content Every Small Business Needs – Episode 8 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Is Content Strategy Right for Your Business? - Episode 7 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

How Your Audience Creates More Audience - Episode 6 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The Three Keys to Content Marketing - Episode 5 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Building the Foundation of Your Content Strategy - Episode 4 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Why Do you Need Content Marketing? - Episode 3 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Who Is Content Strategy For? - Episode 2 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

What Is Content Strategy? A Brief Introduction - Episode 1 --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support