Content Strategy For Building An Audience

When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://anchor.fm/mboezi/support

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://anchor.fm/mboezi/support

Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

A listener question about the effectiveness of emails for people under 25 when it comes to marketing. For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Is writer's block just an excuse? How can you face up to it, stare it down, and just get back to writing? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Should a book be a part of your content strategy? Yes? Than let's talk about how to get started on a project of this size and scope – from someone who spent 17 years in the publishing industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Anchor has a new editing feature that they have just rolled out and I give it a spin to see how it works! Here's my brief report. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

If you want to write a book, it helps to have a plan going in. Having a map before you start will focus your efforts, even if you don’t follow it 100%. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Writing a book is a ton of work, but it can be very rewarding. Let’s look at whether or not it’s worth the effort for you and your business strategy. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support